Social Media Marketing GPS BackgroundThe book is based on interviews that Toby conducted last summer 2009 via Twitter with 40 prominent marketers from Canada, England, India and the United States on specific topics relating to "how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships."
I'm particularly honored that she invited me to participate [check out Chapter 3 about listening]. I found the experience unlike any other Twitter interaction; it was intense and required deep focus. It was also exhilarating and I felt renewed appreciation for brevity and concise thinking.
Click here to download the 91 page eBook Social Media Marketing GPS. Toby has organized each chapter into a 'tweet intro' followed by the relevant Twitter interview[s], a review of key concepts and suggestions on how to continue the conversation.
The chapters and their contributors are as follow:
Table of Contents
Foreward: Shel Israel
Introduction: Toby Bloomberg
Chapter 1: Why Social Media?
Interviews with Paul Chaney, Ann Handley
Chapter 6: Tactics Second: Blogs, Twitter, Social Networks, Podcasts, Vlogs, RSS, Widgets
Interviews with Julie Squires, Yvonne DiVita, Connie Reece, AV Flox, Nancy White, Neville Hobson, Jim Turner, Roxanne Darling, Bill Flitter, Nick Burcher, Marianne Richmond
After Foreward: David Meerman Scott
Don't wait! Download your own copy of the book and please let everyone else you know about this must-read guide titled "Social Media Marketing GPS"!
Thank you, Toby, and Congratulations!