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Friday, October 28, 2011

Practical Simple Marketing in the News - 10/28/11

Practical Simple Marketing In the News
Here are links and resources for the week ending 10/28/11 shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.


Simple & Practical Marketing Data

  • Women improve startups chances of success. Fascinating research re: gender diversity benefits ow.ly/766wL #practicalmktr
  • Fascinating! politics & social media: 86% republicans, 75% democrats use Twitter ow.ly/76haa #practicalmktr
  • Bookmark: Mary Meeker's latest awesome web 2.0 preso re: state of web ow.ly/765Oe #practicalmktr

    Practical Marketing Advice

    • What's yr experience w QR codes? Here's 5 reasons they may B waste: ow.ly/6Z1eD #practicalmktr
    • RT @jmctigue: 11 Ways to Repurpose Your Content for Inbound Marketing - Kunocreative.com/blog/bid/50136… #practicalmktr
    • Love this description of why Facebook is becoming media world black hole http://ow.ly/76hYd #practicalmktr

      Simple Marketing Inspiration

      • Sound #practicalmktr advice: marketers, don't be creepy with social media ow.ly/6Z0Yr
      • How often do you use story in your presentations? ow.ly/765Ce #practicalmktr

        Brands Being Practical With Social Media

        • MLB Fan Cave integrates social media with content & art http://ow.ly/76hfl #practicalmktr
        • Marines have released social media handbook. Now actively use tools of social media ow.ly/766hP #practicalmktr
        • Love CDC's use of social media and humor to help peeps prepare for [zombie] apocalypse ow.ly/76h5r #practicalmktr

        Here's a link to previous editions of Practical Simple Marketing In the News.


        Thank you for reading!


        If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

        Best,
        C.B.

        Image credit: “#PracticalMktr” Wordle by CB Whittemore

        Wednesday, October 26, 2011

        Climbing Out of Our Way: Innovative Thinking + Bathroom Blogfest 2011

        Bathroom Blogfest 2011 Three blog articles from Bathroom Blogfest 2011 had me thinking about innovative thinking and how to break through hard-held assumptions that prevent us from effecting positive change [see Switch, Climbing Out, Social Media and Change: Bathroom Blogfest 2011]. In other words, how do we climb out of our own way?

        I really enjoyed Denise Lee Yohn's advice in note to ceo: take a crap. It's not too dissimilar from Walking in Her Shoes. But, more intense, gritty, real and effective. One of the wonders that the tools of social media offer is the opportunity to listen to what's being said. Not just about us, but about our category, how we fit into customers' bigger picture. Through tweets and blog posts and Facebook updates, we may humbly absorb what's being said and how we fit in. From there we can figure out how to do things better - assuming we care.

        The same exists in the real world; we just forget about it or don't take the time or assume it doesn't matter. So, take note and take a crap!

        Speaking of assumptions, Bruce SandersClimb Out of Mistaken Assumptions marvelously highlights how assumptions can be totally wrong. Have you encountered a similar situation? How did you discover that you were mistaken?

        Isn't it interesting how important communications is? For exploring assumptions and forcing realizations? How do you communicate with your constituents? What methods do you use? Which media have you found effective?

        Joseph Michelli's post about Zappos and You’ve been Faced at the Bathroom Blogfest 2011 reminded me of Bathrooms: The best place to communicate to employees [note: be sure to read the comments]. It worked for Joseph! Kudos to Zappos for being so innovative and practical in communicating message. After all, media for communication aren't always digital or even traditional. 
        Finally, this FastCoDesign article titled Ideo: How to Turn Social Taboos Into Innovative Products is filled with fascinating insights on innovation based on mistaken assumptions. My favorite has to do with how to reach people who don't even realize there's a solution to their problem. 

        In a world where providing value has to do with answering people's questions through remarkable content, how do you craft that content when the person you can help doesn't know which questions to ask?  This is true for the taboo as well as the mundane.

        Answer: we listen intensely for those golden insights - with minds purged of mistaken assumptions and open to possibilities... We climb out of our own way.

        Here are two favorite bathroom scenes to help you in climbing out.

        Ruprecht in Dirty Rotten Scoundrels [click here for link to YouTube]:

        And Dennis the Menace raiding Mr. Wilson's bathroom at about the 5 minute mark [click here for link to YouTube]:



        Happy Bathroom Blogfest 2011!

        Friday, October 21, 2011

        Practical Simple Marketing in the News - 10/21/11

        Practical Simple Marketing In the News
        Here are the 10/21/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.


        Simple & Practical Marketing Data

        • Social media metrics fr @Avinash: conversation, amplification, applause, eco value: http://t.co/XlLfBMPI Intense #practicalmktr
        • Pay attn: 5 steps for tracking, monetizing website conversions http://ow.ly/6Z0Aq #practicalmktr #CMI

          Practical Marketing Advice

          • RT @juntajoe: Just in case...10 Questions to Ask Before You Blog bit.ly/nmMyeR #cmi #practicalmktr
          • 3 steps for developing online reputation management strategy http://ow.ly/6Z0VS #practicalmktr fr ClickZ
          • RT @TomMartin:12 Most Effective Strategies 4 Corporate Blog Curation | ow.ly/73mZ5 (outstanding post by @samfiorella #practicalmktr
          • Do you know these 5 small business things about Google+? ow.ly/6YYyv #practicalmktr
          • Here's what you can expect fr Google+ for business: ow.ly/6YZ14 Reactions? #practicalmktr

            Simple Marketing Inspiration

            • "Go Do" says @louimbriano in ChangeThis Manifesto: http://t.co/FshAr2dG Love how he listens to fans/customers #practicalmktr
            • Love these 6 lessons re: community management ow.ly/6Z0sB #practicalmktr [note: naked man alert]

              Brands Being Practical With Social Media

              • Real people vs. stock photos. G'by IBM happy man! Love this #practicalmktr story ow.ly/6YZJk
              • Reimagining newspaper reading as inherently social experience: WSJ on Facebook ow.ly/6Z0oJ #practicalmktr
              • Learn about Oscar de la Renta, role of social media. Gr8 job @OscarPRGirl ow.ly/6Z0LO #retailexp #practicalmktr
              • How Burberry uses social networking for fashion catwalk show: ow.ly/6YZyG #retailexp #practicalmktr

              Here's a link to previous editions of Practical Simple Marketing In the News.


              Thank you for reading!


              If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

              Best,
              C.B.

              Image credit: “#PracticalMktr” Wordle by CB Whittemore

              Wednesday, October 19, 2011

              Bathroom Blogfest 2011: Climbing Out!

              Bathroom Blogfest 2011: Climbing Out!
              It's official! Bathroom Blogfest 2011 takes place next week from October 24 through 28, 2011. It celebrates the theme of "Climbing Out". I hope you'll join us.

              Some details...

              UX Magazine published It's Time to "Climb Out" and Rethink the User Experience!

              Tile Magazine's Arpi Nalbandian published We're Ready for Bathroom Blogfest 2011. Are you?

              The official press release can be found by clicking on Bathoom Blogfest 2011 Urges 33 Bloggers to 'Climb Out', Reinvent Customer Experience

              Furthermore, in honor of Bathroom Blogfest 2011, Whittemore and fellow participant Professor Toilet will co-host #KBTribeChat, a weekly Twitter discussion for kitchen and bath industry companies and professionals, on Wednesday, 10/26/11 from 2pm to 3pm EST. The Twitter chat will explore ‘Rethinking the bathroom

              If you'd like to learn more about Bathroom Blogfest 2011, visit http://www.BathroomBlogfest.com. Follow Bathroom Blogfest on Twitter @BathroomBlogfes, look for the tag “#BathroomEXP” on Twitter or ‘Like’ on Facebook http://www.facebook.com/BatrhoomBlogfest. You can also contact me by leaving a comment.

              Here is the list of those participating in Bathroom Blogfest ’11:

              Susan Abbott - @susanabbott - Customer Experience Crossroads - http://www.customercrossroads.com/customercrossroads/

              Paul Anater - @Paul_Anater - Kitchen and Residential Design - http://www.KitchenAndResidentialDesign.com

              Shannon Bilby - @shannonbilby – From The Floors Up - http://fromthefloorsup.com/

              Toby Bloomberg - @TobyDiva - Diva Marketing - http://bloombergmarketing.blogs.com/bloomberg_marketing/

              Laurence Borel - @blogtillyoudrop - Blog Till You Drop - http://www.laurenceborel.com/

              Bill Buyok - @AventeTile - Avente Tile Talk Blog - http://tiletalk.blogspot.com/

              Jeanne Byington - @ jmbyington - The Importance of Earnest Service - http://blog.jmbyington.com/

              Becky Carroll - @ bcarroll7 - Customers Rock! - http://customersrock.net/

              Katie Clark - @practicalkatie - Practical Katie - http://practicalkatie.blogspot.com/

              Nora DePalma - @noradepalma - O’Reilly DePalma: The Blog - http://www.oreilly-depalma.com/blog/

              Paul Friederichsen - @pfriederichsen - The BrandBiz Blog - http://brandbizblog.com/

              Tish Grier - @TishGrier - The Constant Observer - http://spap-oop.blogspot.com

              Elizabeth Hise - @EHise - Flooring The Consumer ­http://flooringtheconsumer.blogspot.com/

              Emily Hooper - @FCNewsMag – Floor Covering News Blog http://www.fcnews.net/category/blog/

              Diane Kazan – @dkazan - Urban Design Renovation - http://blog.urbandesignrenovation.com

              Joseph Michelli - @josephmichelli - Dr. Joseph Michelli’s Blog - www.josephmichelli.com/blog

              Veronika Miller - @Modenus - Modenus Blog - http://www.modenus.com/blog

              Arpi Nalbandian - @TileEditor - TILE Magazine Editor Blog - http://www.tilemagonline.com/Articles/Blog_Nalbandian

              David Polinchock - @Polinchock - Polinchock’s Ponderings - http://blog.polinchock.com/

              Professor Toilet - @ProfessorToilet - American Standard’s Professor Toilet - http://www.professortoilet.com/

              David Reich - @davidreich - My 2 Cents - http://reichcomm.typepad.com/my_weblog/

              Victoria Redshaw & Shelley Pond - @scarletopus - Scarlet Opus Trends Blog - http://trendsblog.co.uk/

              Sandy Renshaw - @purplewren - Purple Wren - http://www.purplewren.com/

              Bethany Richmond - The Carpet and Rug Institute Blog - http://www.carpet-and-rug-institute-blog.com/

              Bruce Sanders - RIMtailing - http://rimtailing.blogspot.com/

              Paige Smith – Neuse Tile Service Blog - http://neusetile.wordpress.com/

              Stephanie Weaver - @experienceology - Experienceology - http://experienceology.blogspot.com/

              Christine B. Whittemore - @cbwhittemore – Content Talks Business Blog - http://simplemarketingnow.com/content-talks-business-blog/, Simple Marketing Blog http://www.simplemarketingblog.com/, The Carpetology Blog http://carpetology.blogspot.com/, Smoke Rise & Kinnelon Blog - http://smokerise-nj.blogspot.com/

              Ted Whittemore - @TedWhittemore – Working Computers - http://www.kinneloncomputers.com/

              Chris Woelfel - @tileexperts – Artcraft Granite, Marble & Tile Co. -www.artcraftgmt.com

              Patty Woodland - @BrokenTeepee - Broken Teepee - http://www.brokenteepee.com/

              Denise Lee Yohn - @deniseleeyohn – brand as business bites - http://deniseleeyohn.com/bites/

              Stay tuned and please help us get the word out. I think this is going to be the best Bathroom Blogfest ever!

              Best,

              C.B.

              Friday, October 14, 2011

              Practical Simple Marketing in the News - 10/14/11

              Practical Simple Marketing In the News
              Here follow the 10/14/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

              Practical Marketing Advice

              • Search optimization and social media wisdom from @storyspinner http://ow.ly/6VJiZhttp://ow.ly/6VJiZ #practicalmktr
              • Who is using Facebook Subscribe? What do you think of it? http://ow.ly/6VJyl #practicalmktr
              • What Facebook changes mean for marketers, advertisers http://ow.ly/6L4Sb #practicalmktr
              • Valuable #practicalmktr advice on h2 ensure Facebook doesn't tear down your wall http://t.co/2EQqbUQD

                Simple Marketing Inspiration

                • How small businesses can stay ahead of Facebook changes: http://t.co/ti71q0g6 #practicalmktr What R U doing?
                • Fascinating glimpse into value Twitter offers worldwide for communication http://ow.ly/6VISS #practicalmktr

                  Brands Being Practical With Social Media

                  • Case study example: religion on Facebook, more specifically Jesus Daily http://ow.ly/6L4dl #practicalmktr
                  • Brand marketing interview: how SBux transformed coffee fr commodity to brand http://t.co/Wg8yPvTi #practicalmktr
                  • The Starbucks Card makes transactions social. Love it @TheBeanCast http://t.co/tdBe4IBr #practicalmktr
                  • How a brand like KFC embraces social media: http://ow.ly/6VIK2 Marvelous! #practicalmktr

                  Here's a link to previous editions of Practical Simple Marketing In the News.


                  Thank you for reading!


                  If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                  Best,
                  C.B.

                  Image credit: “#PracticalMktr” Wordle by CB Whittemore

                  Wednesday, October 12, 2011

                  October 2011 Simple Marketing Now Newsletter

                  October 2011 Simple Marketing Now Newsletter
                  Last week, I issued the October 2011 issue of the Simple Marketing Now Newsletter. In it, I focus on Getting Found Online, a topic that comes up repeatedly lately.

                  I recap the newsletter on the Content Talks Business Blog in a post titled Get Found Online - October 2011 Newsletter and would love to hear your reactions.

                  What are you finding in interactions with customers and clients? How much time do they spend online before visiting your business? Are you using online content to start developing a relationship with them before they contact you? What are you finding most effective? I'd love to hear.

                  I invite you to read the Simple Marketing Now October 2011 newsletter.

                  If you like what you see, you might consider subscribing to the newsletter to receive it directly to your inbox.

                  Regardless, I hope you'll share what you are experiencing in your marketplact.

                  Thank you for reading.

                  Best,

                  C.B.




                  Friday, October 7, 2011

                  Practical Simple Marketing in the News - 10/7/11

                  Practical Simple Marketing In the News
                  Happy Friday! Here are the links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for 10/7/11.


                  Practical Marketing Advice
                  • 20 Hidden LinkedIn tricks from @hubspot http://ow.ly/6ElQT #practicalmktr
                  • Gr8 advice: 15 tips small business PPC advertising http://ow.ly/6L3P7 #practicalmktr
                  • Wisdom on why, H2 use social media for customer service. Note bully advice fr @drnatalie #practicalmktr http://ow.ly/6KV7j
                  • Twitter & Bing renew real-time search relationship. Google did not. Implications? http://ow.ly/6L1zb #practicalmktr
                  • How to 'cloudify' your work easily fr FastCo, #practicalmktr ideas 4 Google docs, DropBox http://ow.ly/6L2K6
                  • Building the case for bigger social media budget: track results, build analogies, create axnbl insights http://ow.ly/6L2PO #practicalmktr
                  • Nice recap of how to launch a Twitter chat: http://ow.ly/6L45Z #practicalmktr
                  • Why email still matters in a social media world. Note tips! http://ow.ly/6L3Vi #practicalmktr
                  Simple Marketing Inspiration
                  • Why you have no friends. ClickZ explains h2 do it right: have passion, be sincered, be #practicalmktr http://ow.ly/6ElWB
                  • Love these 3 biz lessons inspired by counterinsurgency manual: http://ow.ly/6L447 #practicalmktr
                  • Focus social media on loyalists rather than prospects. do you agree? http://ow.ly/6L3Yc #practicalmktr
                  • H2 motivate friends, followers: 'U gotta C Bway show' via social media ~Reichheld & loyalty http://ow.ly/6L1kr #practicalmktr

                    Brands Being Practical With Social Media

                    • How California Tortilla handles customer feedback online. Notice consistent, co-wide approach http://ow.ly/6L0HZ #retailexp #practicalmktr
                    • Case study material: Singapore Airlines finally discovers Facebook, Twitter http://ow.ly/6L1PL #practicalmktr
                    • Worth watching: Walmart intends to reshape future of shopping #retailexp by mapping social genome http://ow.ly/6L2iK #practicalmktr
                    • How NPR media strategist Andy Carvin tweets revolutions. http://ow.ly/6L2bJ Fascinating #practicalmktr
                    • Social media case study: Brooklyn Museum. Lesson: don't spread 2 thin. Gr8 discn in comments http://ow.ly/6L31H #practicalmktr

                    Here's a link to previous editions of Practical Simple Marketing In the News.


                    Thank you for reading!


                    If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                    Best,
                    C.B.

                    Image credit: “#PracticalMktr” Wordle by CB Whittemore

                    Tuesday, October 4, 2011

                    Alltop and Simple Marketing Blog: Yeah, Baby!

                    Alltop and Simple Marketing Blog: Yeah, Baby!
                    More wonderful news for Simple Marketing Blog! I received notification from Alltop.com that "we" are now listed on Alltop in Marketing. Yeah, Baby!

                    Are you familiar with Alltop? It's a fabulous resource for discovering new blog and news resources. I regularly refer to it in presentations.

                    It's user friendly, intuitive and comprehensive beyond belief.

                    Especially now that Simple Marketing Blog is included ! ;-)

                    Ok. Thanks for sharing this moment with me.

                    Back to work now.

                    Unless you are busy researching something for work. In which case, you definitely want to spend more time on Alltop!

                    Best,

                    C.B.
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