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Tuesday, August 28, 2012

Why Online Conversations Matter

Do check out this article which came out of my presentation at Natural Beauty Summit Americas [NBSA]:

I'd love to hear your thoughts.



Friday, August 10, 2012

Practical Simple Marketing in the News - 8/10/12

Practical Simple Marketing In the News
Happy Weekend! Here, for 8/10/12, are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

  • Data on who influences whom on Facebook. DYK women influence men!! #practicalmktr
  • Insights on how people use mobile apps: i-users = more loyal! #practicalmktr
  • Interesting social media distinction: midsized businesses suffer gap #practicalmktr

    Practical Marketing Advice

    • Love this advice of public speaking from @Phil_Pond #practicalmktr
    • Wise perspective on blogger outreach from @leeodden #practicalmktr
    • Gr8 #practicalmktr advice: RT @jmctigue: 5 More Ways to Shorten the Sales Cycle With Inbound Marketing -
    • What's your social media routine? 6 steps from @socialmedia2day #practicalmktr
    • Be interesting when nurturing leads. #practicalmktr advice fr #CMI:
    • Don't start campaigns on Friday, and fewer is better #practicalmktr
    • Comments? embedding copyright-infinging video not a crime #practicalmktr

      Simple Marketing Inspiration

      • Social media in action: how Met athlete reacts to good/bad via Twitter: #practicalmktr
      • Open access to research, true peer review: academic journal pub process evolves #practicalmktr
      • R U thinking re: evolution of brand relationships with fans & customers? #practicalmktr
      • 4 pillars of successful brand bulding. #practicalmktr goodness fr @hootsuite CEO Holmes
      • Social technologies promise value, productivity in orgs [think social business] #practicalmktr

        Brands Being Practical With Social Media

        • Using Pinterest for niche marketing: Bloomingdales #practicalmktr
        • Social media in action with police: #practicalmktr
        • Case study: Farmers Insurance helps agents use Facebook for ROI #practicalmktr
        • How Zappos uses/mines Facebook insights #practicalmktr
        • TIme Magazine Google+ case study: #practicalmktr
        • Great story! Nicely done Jack Daniels w yr cease/desist letter #practicalmktr
        Here's a link to previous editions of Practical Simple Marketing In the News.

        Thank you for reading!

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