tag:blogger.com,1999:blog-5611853503246406638.post1880570247175838014..comments2011-07-28T22:44:46.754-04:00Comments on Simple Marketing Blog: Sandy Carter Integrates Social Media Into The Mark...C. B. Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5611853503246406638.post-14050656203966675952009-07-23T15:46:43.244-04:002009-07-23T15:46:43.244-04:00John, thanks for sharing more info about widgets a...John, thanks for sharing more info about widgets and the work Center Line has done with IBM. Very interesting way replace traditional search/pull method with a focused push as you describe.C. B. Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-73274881571836085872009-07-23T10:51:08.957-04:002009-07-23T10:51:08.957-04:00I'm glad that Sandy mentioned widgets as a par...I'm glad that Sandy mentioned widgets as a part of a comprehensive marketing initiative. Whether in the form of a desktop application, on the sidebar of a blog, or on an iGoogle homepage, they are instrumental in getting the all important *content* to your audience. A full case study on the family of IBM widgets created by IBM and Center Line — including the Smart SOA widget — can be seen here: http://bit.ly/XSSWX . But, in short, they help you replace the traditional "search" or "pull" method that is done by your customers (and business partners and sales force) in an effort to find whatever they can, with a controlled and focused "push" of the best information.John Lanehttp://www.blogger.com/profile/09337661471551809713noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-33413510535961942552009-06-26T11:23:37.269-04:002009-06-26T11:23:37.269-04:00Aneta, you are welcome. I will have more on Fiska...Aneta, you are welcome. I will have more on Fiskars soon.C. B. Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-71562654507827381082009-06-25T09:35:45.725-04:002009-06-25T09:35:45.725-04:00thanks, I did not know about Friskateers. Took a l...thanks, I did not know about Friskateers. Took a look at their site (well designed BTW) and confirmed that they are creating an emotional connection with craft-lovers. How can you create a connection with a B2B users of a utility-like product that you paid to use to get your job done? One way is what Friskars did by creating a community focused on needs with strong personal connection. I really like what they did with the four Friskateers to personalize the space. Thanks.Aneta Hallhttp://www.blogger.com/profile/18374050223998500866noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-88270739597570769062009-06-21T19:58:53.609-04:002009-06-21T19:58:53.609-04:00Aneta, I think that certainly played a role. A tot...Aneta, I think that certainly played a role. A totally non-tech example is the Fiskars Fiskateers. I believe that as we see adoption of social media growing, we will come across more examples across many industries where social media truly does facilitate cooperative creation and interaction. Thanks for adding to this discussion. CBC. B. Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-59387925791869404022009-06-19T15:11:24.268-04:002009-06-19T15:11:24.268-04:00I am equally impressed with Sandy's presentati...I am equally impressed with Sandy's presentation. sMash, the child of the Project Zero was aimed at developers who were very tech savvy and who also were used to using social media for work-related communication. Is that why the social media outreach there was so successful? Has anybody tried to use social media during product development but targeted a less tech-savvy audience?Aneta Hallhttp://www.blogger.com/profile/18374050223998500866noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-68351330519793832382009-06-18T20:11:39.048-04:002009-06-18T20:11:39.048-04:00ranju181, you should be proud! Sandy is awesome. T...ranju181, you should be proud! Sandy is awesome. Thanks for stopping by.C. B. Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-62183986541149877112009-06-18T15:12:07.378-04:002009-06-18T15:12:07.378-04:00wow ...we are proud to be associated with you Sand...wow ...we are proud to be associated with you Sandy !ranju181http://www.blogger.com/profile/07503221134975701706noreply@blogger.com