tag:blogger.com,1999:blog-5611853503246406638.post2323212550970070909..comments2009-06-16T20:51:27.914-04:00C. B. Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5611853503246406638.post-19909694772335894292009-06-16T20:51:27.914-04:002009-06-16T20:51:27.914-04:00Andrea, that's the attraction of the shiny, glitzy stuff. But, it's distracting, confusing and inefficient and has very little in common with where consumers are going. So, imagine the benefit for the brand able to 'simplify' and get down the the essence... But, as you say, it is very hard. Thanks so very much for adding your perspective. CBC. B. Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-5611853503246406638.post-24427497118803673142009-06-15T15:17:31.680-04:002009-06-15T15:17:31.680-04:00The hardest thing to do, brand behavior-wise, may be to revisit simplicity or dial way down to a sustainable way of doing biz. Big and fancy (complicated) has always seemed so attractive, after all. You did a great job boiling it down to the essence - sustainable is not just a buzz word. Consumers seek it, so brands should be happy to deliver it.Andreahttp://www.blogger.com/profile/04848642059943663620noreply@blogger.com