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Friday, November 15, 2013

What Makes for Digital Marketing Success?

This is the first year since 2006 that Bathroom Blogfest didn't take place for a number of reasons, not least of which had to do with life happening (see 7 Customer Experience Insights from Charity: Water).
That said, I enjoyed re-reading 7 Digital Marketing Musings after Bathroom Blogfest 2012 and being reminded how valuable an opportunity it has been to experiment and collaborate on this project.

Which, ultimately, is what is at the heart of digitally infused social interactions.

Let me know what you've learned as a result of your digital marketing experiments. What made them successful?

Thanks for reading.

Best,

C.B.


Wednesday, September 18, 2013

Which Blogposts Do You Find Worth Reading?

I admire how Denise Lee Yohn highlights favorite blogposts in this article - which includes one of mine:


What's your reaction to this kind of listing? Is it helpful? Inspiring? Does it encourage you to discover new resources?

Let me know.

Thanks for reading!

Best,

C.B.

Thursday, August 8, 2013

Learn How Nufloors Uses Social Media to Connect With Customers

Learn from a truly talented and passionate customer advocate. Here's an interview with Nufloors' Cynthia Dean on how she uses social media to connect with customers:


What have you found works in your organization?

Thanks for reading!

Best,

C.B.

Wednesday, July 17, 2013

Learn How BuildDirect Uses Social Media With Customers

I love hearing about social media marketing success stories! In this case, BuildDirect's Rob Banks shares wisdom about how to connect with customers using social media.

Here's a link to the article:


I'd love to hear your reactions.

Thanks for reading!

Best,

C.B.


Thursday, June 20, 2013

How To Find Content with Meaning for You Online

Finding meaningful content online is an even more critical matter when there's so much more content available via so many more channels. Think how difficult it is to find just the right TV program when you don't just have 3 network channels to choose from, but also hundreds of cable channels... The online world is that and more!

The solution has to do with filters which help you find content with meaning for you online.

Here are my thoughts on this matter:


What are your thoughts? How do you find meaningful content online? I'd love to hear.

Thanks for reading.

Best,

C.B.



Thursday, June 6, 2013

Download Content Marketing Guide!

If you are curious about implementing content marketing for your business, you may find Simple Marketing Now's Content Marketing 101 Guide helpful.


I'd love to hear what you find more helpful.

Thanks for reading!

Best,

C.B.


Thursday, May 16, 2013

Curious About Title Tags and Meta Descriptions?

I am. I'm curious how companies large and small use - or don't use - their digital real-estate to promote their digital visibility and describe themselves in their title tags and meta descriptions.

In this article, I explore what several large companies do:


Let me know what you think!

Thanks for reading.

Best,

C.B.


Wednesday, April 24, 2013

10 Digital Marketing Tips for 'Climbing Out'

Inspired by the 2012 Bathroom Blogfest - and a few acts of mother nature - I invite you to read my


Thanks for reading!

Best,

C.B.


Thursday, March 28, 2013

Timless Online Marketing Tips

If you're looking for timeless online marketing tips, you'll enjoy the presentation I put together for Coverings last year.


Let me know what you think!

Thanks for reading.

Best,

C.B.


Wednesday, March 20, 2013

Making Social Media Personal, Corner Grocery Style

What's so powerful about social media is that it can enable the kind of personal relationships that form the basis for ongoing, long term business relationships - like the ones that corner grocers depended on.

Here are my thoughts on the matter:


I'd love to hear your thoughts.

Best,

C.B.




Wednesday, February 20, 2013

Ready to Develop Breakthrough Business Marketing Ideas?

My favorite marketing conference BRITE is happening March 4 through 5, 2013 in New York City. I think you'll enjoy these highlights from last year's conference:


I'd love to hear your thoughts...

Thanks for reading.

Best,

C.B.


Thursday, February 7, 2013

How To Engage on Facebook

Facebook continues to evolve with new search tools, tweaks to the algorithm for appearing in fans' newsfeed, etc. The constant, though, has to do with engagement. If you're interested in and intrigued by Facebook, you'll enjoy this article:


Once you've read it, let me know what tips you'd add for engaging on Facebook.

Thanks for reading!

Best,

C.B.

Thursday, January 31, 2013

How Inbound Marketing Benefits a Business

Curious how inbound marketing can benefit a business? Here are my thoughts:


Thanks for reading!

Best,

C.B.

Thursday, January 17, 2013

Social Networks for Employee Engagement

Curious how social networks create employee engagement? Here is perspective on how big business does so:


Let me know your reaction and how you might apply these ideas to your business.

Thanks for reading!

Best,

C.B.

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