2010 Interview Archives - Simple Marketing Now

A last bit of housekeeping for 2010: an archive of the interviews I participated in on behalf of Simple Marketing Now during 2010.

It's interesting for me to look back on these conversations. I had a blast taking part in them and am grateful for the opportunity to speak with such brilliant and talented fellow marketers.

• Google For Visibility: TalkFloor Social Media Marketing Series, December 2010

• LinkedIn Content Marketing Podcast with Bernie Borges, November 2010
• #TalkFloor series on social media marketing: LinkedIn Successes, Part III, November 2010

• AMA Podcast Series: Social Media Marketing GPS, September 2010
• #TalkFloor series on social media marketing - Part II, Advanced LinkedIn, September 2010
• Social Flooring Index on TalkFloor, 9/2/10

• Simple Marketing Blog: Junta42 #11 Top Content Marketing Blogs, August 2010

• #TalkFloor series on Social Media Marketing - LinkedIn, Part I, July 2010 

• Whose Business Are You Developing? Junta42 Content Marketing Blog, 6/15/10
• #TalkFloor series on Social Media Marketing - Part III: Advanced Twitter, June 2010 

• Social Media Marketing GPS by Toby Bloomberg, Chapter 3 re: listening, May 2010
• Age of Conversation 3: It's Time To Get Busy, May 2010. Chapter titled "Extreme Foreignness, Innovation and Execution" 

• #TalkFloor series on Social Media Marketing - Part II: Twitter, April 2010
• The New Yorker, The Talk of The Town April 5, 2010, At The Casino Floorscapes and slideshow: The Carpets of Vegas

• "Selling to women a focus of Surfaces educational courses", National Floor Trends, March 2010
• #TalkFloor series on Social Media Marketing - Part I: Twitter, March 2010 

• Whittemore on Social Media & Flooring, E-Floors, February 2010
• Big Bob's: Time to build as value is chic, Floor Covering Weekly, February 8/15, 2010 

• Whittemore on Women, Flooring & the Retail Experience, FloorDaily interview, January, 23, 1010
• The State of Social Media Marketing 2010, MarketingProfs, December 2009 and mentioned in Fast Company FC Expert Blog on 1/9/10 

Thank you!

Social Flooring Index on TalkFloor.com

The Social Flooring Index is featured on TalkFloor! What a terrific opportunity to describe the latest update to the Social Flooring Index on TalkFloor.com with Dave Foster...

Dave describes the session as follows:

Christine B. Whittemore, Simple Marketing Now on Social Flooring Index

Christine B. Whittemore, Chief Simplifier, Simple Marketing Now discusses the most recent update to the Social Flooring Index, a guide which analyzes, examines the tone and conductivity and ranks the social media marketing tools of the floor covering industry on blogs and platforms such as Twitter, Facebook and LinkedIn.

You can access the interview on the Social Flooring Index by clicking on this TalkFloor.com link. It lasts approximately 15 minutes.

I find that time truly flies when I speak with Dave. Perhaps it's because he's such a good listener and allows me talk about subjects I'm passionate about.

In any case, this interview was prompted by my recent Press Release: Social Flooring Index Tracks Flooring Social Media Conversations and allowed me to describe the benefits of Analyzing Social Media With eCairn Conversation.

It was also a chance to talk about relevance online and creating value for our customers, to reinforce the points that are cropping up in our social media marketing interview series, and emphasize how critical it is to develop a sustainable social media and content marketing strategy. This stuff takes effort and commitment and better to think through all of the implications of your online activities so they truly support your business strategy.

I also got a chance to talk about BuildDirect's Rob Banks being featured on Mashable for his use of online video!

Thank you, Dave Foster, for another wonderful conversation!

Jay Miletsky, Rich Becker, CB Whittemore: Jay Ehret's Marketers' Roundtable

Jay Ehret has published on Power to the Small Business! his latest podcast featuring Marketer's Roundtable 6 during which Jay Miletsky, Rich Becker and I sat around a virtual roundtable and discussed current marketing issues with Jay Ehret, our host.

I had a blast!

We each brought to the table our very own hot marketing topic or issue.  We each had the opportunity to voice opinions and ideas on one another's topics. Jay Ehret kept us on track as he added his own perspectives!

Jay Miletsky, CEO of Mango! Creative Juice, started us out with the first topic: On Marketers and Social Media Reality.

Rich Becker, President of Copywrite, Ink, went next and introduced On Managing and Measuring the Marketing Mix.

C.B. Whittemore, Chief Simplifier of Simple Marketing Now, [that's me :-)] introduced On Blending Online and Offline Marketing.

Finally, Jay Ehret, Chief Officer of Awesomeness at The Marketing Spot, brought up On Being Different vs. Being Better.  His source of inspiration for the topic was Different: Escaping the Competitive Herd.  [Have you read it? It sounds fascinating!]

Please do listen to the podcast. It lasts 34 minutes and is available by clicking on this link to Marketers Roundtable 6 - Current Marketing Issues. The link also includes show notes and selected quotes organized by marketing topic. 

If you'd like to download an MP3 copy of the podcast [for personal use only], you can do so by clicking on this link to Power to the Small Business #59.

More information on my fellow roundtable marketers:

Jay Miletsky:
Blog: Jay Miletsky
Twitter: @JayMiletsky

Rich Becker:
Blog: Copywrite, Ink
Twitter: @RichBecker

CB Whittemore:
Blog: Flooring The Consumer & Simple Marketing Blog
Twitter: @CBWhittemore

Jay Ehret:
Blog: The Marketing Spot
Twitter: @TheMarketingGuy

Thanks, Jay, for the opportunity.

Thanks, Jay, Rich and Jay, for a thought-provoking marketing discussion.

Special thanks to Rich for his nice 'simplifier' comments!

I'd love to hear what you think - including what topics you suggest that Jay address in his next Marketers' Roundtable Discussion!

Interview Archives - 2009

I'm overdue on some website housekeeping. More specifically, on Interview Archives for 2009. That's why below you will find links to Simple Marketing Now LLC's 2009 Interviews.

Many thanks to my interviewers for these opportunities!

• Whittemore discusses social networking and the Social Flooring Index, TalkFloor's FloorRadio 4 part series, December 2009

• Whittemore on User Friendly Thinking Radio with Bizzuka's Paul Chaney and John Munsel on November 6, 2009
  

• Whittemore On Customers Rock! Radio re: the customer experience, social media and Bathroom Blogfest 09, October 19, 2009

• Christine Whittemore, Simple Marketing Now on Digital Marketing, TalkFloor's FloorRadio 4 part series, September 2009

• Whittemore, Friederichsen & Perron Preview Surfaces 2010 Workshop "Marketing In A Recession 101", TalkFloor TV 5-part series, August 2009

• Floor Industry Marketing Simplified | Simple Marketing Now, FindAnyFloor.Com, 8/10/09

• Surfaces' attendee advisory council gets ready for next year's show, Floor Covering News, July 6/13, 2009.

• The Frederick News-Post Online, Enough, already! editorial published 7/6/09. Article no longer available, but mention included in Simplicity, A Dominant Trend.
  

• Kemp Harr, publisher of FloorDaily.net and Floor Focus magazine interviews Whittemore about social media, blogs and the new CRI Blog. Published 6/4/09.

• CRI Blog Begins Operation in TalkFloor 6/4/09.

You can find a list of my most current interviews on Simple Marketing Now's News page.

Whittemore On Social Media & Flooring

Interview: social media and the flooring industry

In mid December 2009, Emma Jamieson, editor for Networks Ltd, of a series of flooring trade publications in the UK, contacted me for an interview for the launch of a quarterly online magazine titled E-Floors. It's the only quarterly magazine for the digital flooring industry.

The interview has just published in the inaugural February 2010 issue of E-Floors [see pages 14 and 15].

Emma's focus was on flooring retailers and how they might make better use of digital technologies to strengthen relations with customers. I was intrigued as I hadn't had many opportunities to compare flooring retail experience notes beyond the US, let alone hear about the use of social media.

These are some of the areas we explored during our conversation:

Why haven't more flooring companies gotten involved in the Internet's vast array of opportunities, including social media marketing?

How am I monitoring performance (e.g the Social Flooring Index, etc.) and improvements?

How effective is social media to "befriend" the consumer, gain their trust, act as a trusted adviser, thus driving consumers to the store and retaining their loyalty?

What flooring examples have I come across in the US that are making efficient, remarkable use of online opportunities?

Who is the flooring consumer of tomorrow? What will their shopping habits be, what will they expect as far as customer service, online retail experience, etc? How do we approach them?

I thoroughly enjoyed exchanging perspectives with Emma.

The interview is also available on Interior Floors.

Many thanks, Emma Jamieson and E-Floors magazine!