How's Your Website 'About Us' Page?

I love 'about us' pages. Do you? When done well, they are powerful for communicating what a company and its people are all about.

Here are my thoughts on the website 'about us' page:

Website Evaluations and the "About Us" Page

What are your reactions? Do you have some favorite 'about us' pages? Please do share them here.

Thanks for reading!

Best,

C.B.

Simplicity Matters. Simple Marketing in Action from BRITE Conference

I recently revisited this article and found the observations about simplicity in marketing grounding.

Simplicity Matters in Brand Marketing: BRITE Conference 2012

Do you agree?

What current examples come to mind? What have you done recently to embrace greater simplicity in your marketing?

I would love to hear your take on the matter.

Thanks for reading!

Best,

C. B.

Building Trust to Generate Leads: an Inbound Marketing Definition

What's your preferred method for generating leads? Does it involve building trust?

In this article, I explore how building trust leads to leads. It's why I believe strongly in inbound marketing:

Inbound Marketing Definition: Build Trust, Generate Leads

I welcome your thoughts.

Thanks for reading!

Best,

C.B.

Getting Found Online Matters More Than Ever!

Yes. It does. Really. Check out my original article, titled:

Data on Why 'Get Found Online' Matters in Marketing: ZMOT, Pew, GE Capital

(Here's a link to the latest GE study on the subject, titled GE Capital Retail Bank’s Second Annual Shopper Study which outlines the digital path to major purchases and confirms that 81% research Online before visiting store.)

Let me know what you think.

Thanks for reading!

Best,

C.B.