How Best to Engage on Facebook

Even though rumor has it that Facebook will be changing again (!), engagement still matters.

Here are thoughts on how best to engage on Facebook:

Facebook Tips for Engagement

I'd love to hear what you've found most effective for engagement on Facebook.

Thanks for reading.

I wish you and your family Happy Holidays and wonderful success in 2013!

Best,

C.B.

Focusing on Customers the Way a Fish Market Does!

Do you associate remarkable customer service with fish markets? Here's one account you may enjoy:

Remarkable Customer Experience, Pike Place Fish Market Style

Makes for a whole new appreciation, no?

Thanks for reading!

Best,

C.B.

How To Write Strong Blog Titles

What goes into writing strong blog titles? It's part art, part science. This article offers suggestions on how to write blog titles strong enough to bring you just the right visitors!

How Do I Write Strong Blog Titles?

I'd love to hear what you think, including what tips you would add to this article.

Thanks for reading!

Best,

C.B.

Why Online Conversations Matter

Do check out this article which came out of my presentation at Natural Beauty Summit Americas [NBSA]:

NBSA: Social Media and Natural Buzz. Why Online Conversations Matter

I'd love to hear your thoughts.

Best,

C.B.

Practical Simple Marketing in the News - 8/10/12

Happy Weekend! Here, for 8/10/12, are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• Data on who influences whom on Facebook. DYK women influence men!! ow.ly/czvsX #practicalmktr
• Insights on how people use mobile apps: ow.ly/cKqcj i-users = more loyal! #practicalmktr
• Interesting social media distinction: midsized businesses suffer gap ow.ly/czvyS #practicalmktr

Practical Marketing Advice

• Love this advice of public speaking from @Phil_Pond ow.ly/cGB2g #practicalmktr
• Wise perspective on blogger outreach from @leeodden ow.ly/czvCg #practicalmktr
• Gr8 #practicalmktr advice: RT @jmctigue: 5 More Ways to Shorten the Sales Cycle With Inbound Marketing - dld.bz/b7stA
• What's your social media routine? 6 steps from @socialmedia2day ow.ly/czvDR #practicalmktr
• Be interesting when nurturing leads. #practicalmktr advice fr #CMI: http://ow.ly/cKrx6
• Don't start campaigns on Friday, and fewer is better ow.ly/cKof2 #practicalmktr
• Comments? embedding copyright-infinging video not a crime ow.ly/cKqx4 #practicalmktr

Simple Marketing Inspiration

• Social media in action: how Met athlete reacts to good/bad via Twitter: ow.ly/cpzGp #practicalmktr
• Open access to research, true peer review: academic journal pub process evolves ow.ly/cKoUa #practicalmktr
• R U thinking re: evolution of brand relationships with fans & customers? ow.ly/cKqiR #practicalmktr
• 4 pillars of successful brand bulding. #practicalmktr goodness fr @hootsuite CEO Holmes ow.ly/cKoCu
• Social technologies promise value, productivity in orgs [think social business] ow.ly/cKnjP #practicalmktr

Brands Being Practical With Social Media

• Using Pinterest for niche marketing: Bloomingdales ow.ly/czv3I #practicalmktr
• Social media in action with police: ow.ly/czvn9 #practicalmktr
• Case study: Farmers Insurance helps agents use Facebook for ROI ow.ly/czvqj #practicalmktr
• How Zappos uses/mines Facebook insights ow.ly/czPOc #practicalmktr
• TIme Magazine Google+ case study: ow.ly/czvIf #practicalmktr
• Great story! Nicely done Jack Daniels w yr cease/desist letter ow.ly/czMqf #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Practical Simple Marketing in the News - 7/27/12

So many great resources to share with you! Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• H2 build email list that grows sales: ow.ly/c5EGD online/offline #practicalmktr advice
• Good LinkedIn etiquette reminders: ow.ly/c5ELY #practicalmktr
• 7 Facebook Strategies that work: ow.ly/c5G0Z which do U use? #practicalmktr
• From Avente Tile The new referral gorilla? Pinterest Referral Traffic Passes Google, Bing, Twitter & StumbleUpon See  http://techcrunch.com/2012/07/09/pinterest-now-beating-google-referral-traffic-plus-bing-twitter-stumbleupon/  #practicalmktr
• Using social media to develop better pitches: ow.ly/c5GiW #practicalmktr
• RT @BrettGreene: How to Use Twitter’s New Search Features ow.ly/cbgqG #practicalmktr
• 7 steps for social media community brand building: ow.ly/cfutX #practicalmktr
• Productivity Tips: do less, focus, chunk time, check digital less frequently ow.ly/cfv08 #practicalmktr
• Using Google Scholar to find white paper content: gd tip ow.ly/cfwlb #CMI #practicalmktr
• Have U embraced Google+ Local yet? Any#practicalmktr rxns? ow.ly/cpx7o 

Simple Marketing Inspiration

• Transmedia interview fr Wharton offers perspective on storytelling, IRL + online interaction, #practicalmktr ow.ly/c5D4s
• Will marketing muck up social media? ow.ly/c5G92 #practicalmktr
• Want 2B involved in global collaboration: Age of Conversation 4? Sign up: ow.ly/cfv5g I'm in! #practicalmktr
• Love being inspired by John Cleese on creativity: ow.ly/cfu8k #practicalmktr
• Combining high brow music talent + web marketing = CDZA Cool! ow.ly/cfuSm #practicalmktr
• Inspiring excellence from Tom Peters via slide sets ow.ly/cfxip #practicalmktr
• Ferris Bueller even inspires content marketing wisdom! ow.ly/cfxVs #CMI #practicalmktr
• Content Curation gives brands helping hand:ow.ly/cpy7a #practicalmktr 

Brands Being Practical With Social Media

• 3 brands bridging online + offline: Red Bull [FB], Kotex, Honda [Pinterest] ow.ly/c5EbJ #practicalmktr
• Example of Social Media + Financial Planning: what's yr story? ow.ly/cpycp #practicalmktr
• Reinventing Design + social media: @Modenus BOB Magazine ow.ly/cptyv #practicalmktr
• Different perspective on 'getting found online': search, future of crime ow.ly/cfr6m #practicalmktr
• 4 examples of gr8 B2B social media marketing content #CMI ow.ly/cfwgi #practicalmktr
• LEGO: great #practicalmktr story re: managing innovation ow.ly/cpt4j
• How Google is becoming extension of yr mind:ow.ly/cpxHs via CNET #practicalmktr 
• Harnessing Power of Social Media: interview w Barry Libert: Impo to focus outward ow.ly/cpsMd#practicalmktr 

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Making Meaning via Content Curation

I became immersed in Content Curation in preparation for Info360 which took place in June. Here are  content curation highlights that resulted from that experience.

Content Curation: Making Meaning Out of Chaos at Info360

Meet Pawan Deshpande, Content Curator and Curata CEO

Tips for Getting Started with Content Curation

I'd love to hear your reactions.

How do you curate content? What reactions have you gotten as a result? What advice would you offer?

Thanks for reading!

Best,

C.B.

Developing Breakthrough Business Marketing Ideas from BRITE '12

I welcome your reactions to the following article:

How To Develop Breakthrough Business Marketing Ideas: Brite '12

As always, thank you for reading!

Best,

C.B.

Practical Simple Marketing Highlights - 7/6/12

Here are the 7/6/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Have a great weekend!

Simple & Practical Marketing Data

• Data & infographic: moms 61% more likely to visit pinterest ow.ly/bDlST #practicalmktr  

Practical Marketing Advice

• How's Google+ going for you? vs. Pinterest? ow.ly/bDoq7 #practicalmktr
• Getting more fr Pinterest than just expensive ideas ow.ly/bDorH #practicalmktr
• Online marketers & pinterest, includes infographic #practicalmktr ow.ly/bN3s8
• Do you agree? H2 get more Facebook likes, comments, shares ow.ly/bN4o7 #practicalmktr
• Guide to using images on Facebook ow.ly/bN4EF #practicalmktr
• Perhaps contrarian, h2 dump Facebook, keep yr friends, step-by-step #practicalmktr guide ow.ly/bN4ML
• Have U noticed? marketing content has short shelf life on Facebook http://ow.ly/c12op #practicalmktr 
• Gr8 checklist fr @soloportfolio 15 content marketing project questions to ask ow.ly/bN5eg #practicalmktr #CMI
• Fascinating insights re: share economy and Airbnb via @fastco ow.ly/bWUqP #practicalmktr
• Good reminders for increasing conversions, leads via SEO ow.ly/c122y #practicalmktr

Simple Marketing Inspiration

•  How Facebook saved us fr Suburbia: #practicalmktr data, insights ow.ly/bDmoj
• Stop debating social media; start using it says @garyvee ow.ly/bDn6Q #practicalmktr
• 6 actionable #practicalmktr tips to boost brand exposure, awareness: ow.ly/bDisM
• Fun! Social Media before Internet: victorians, comic bks, CBs ow.ly/bN1db #practicalmktr
• These are truly amazing women changing the world. Thank you! ow.ly/bWTXa #practicalmktr
• What does this article re: bridging online, offline inspire? ow.ly/bWU6d #practicalmktr
• Here's why vacations matter fr business perspective: http://ow.ly/c2Nil #practicalmktr

Brands Being Practical With Social Media

• How Oxygenics used Facebook content to increase fan base: #practicalmktr case study http://ow.ly/bDiCu
• Using social media to build internal teams: Red Robin ow.ly/bDkiW #practicalmktr
• How Xerox integrates Twitter, LinkedIn, Facebook, YouTube selectively ow.ly/bDkDA #practicalmktr
• Etsy seeks scale w/o losing aesthetic: ow.ly/bDlOJ #practicalmktr case study
• Bishops urged to embrace social media to evangelize effectively bit.ly/buUm0k #practicalmktr
• How chuck E. cheese uses social media to engage with diff audiences ow.ly/bDmg9 #practicalmktr
• How spirits producer Beam uses digital & social to extend customer experience ow.ly/bDmkW #practicalmktr
• Pinterest case study: whole foods #practicalmktr ow.ly/bN3nr
• Did U know Caterpillar uses social media to capture customer preferences for products ow.ly/bN4sv #practicalmktr
• Stay tuned: disaster relief in social media age, including fr FEMA ow.ly/bN4zl #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider visiting Content Talks Business Blog!

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 6/15/12

What's new this week via links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News?

Lots of social networking comparisons...

Simple & Practical Marketing Data

Study shows consumers prefer Pinterest, Twitter over Facebook ow.ly/btWuO #practicalmktr

Which of these marketing tools do you use? Note: email ranks #1,2 #practicalmktr http://ow.ly/bu1mM

Practical Marketing Advice

Fr @MarketingProfs: successful pinterest pinning for marketers ow.ly/btYRM #practicalmktr

Perspective on Pinterest and Real Simple Mag [w 100k+ followers] http://ow.ly/bu1sV #practicalmktr

Simple Marketing Inspiration

• Leave it to @whatsnext to capture why Twitter beats Facebook ow.ly/btVYt #practicalmktr
• Perspective on Facebook advertising from Buddy Media ow.ly/btXIN #practicalmktr
• Facebook to brands: you;re posting stuff wrong! [also refers to buddy media] ow.ly/btYGp #practicalmktr

Brands Being Practical With Social Media

• Great #practicalmktr perspective on Cirque du Soleil's social strategy: ow.ly/btX3E
• How Beef industry in Australia uses social media for promotion: ow.ly/btXa9 #practicalmktr
• 10 SoMe stars Walmart, Pepsi, Starbucks, Home Depot, Nike, JetBlue, Disney, Google, Capital 1, McDonalds ow.ly/btY8o #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.


Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 6/8/12

Lots to digest in this week's links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for 6/8/12.

Simple & Practical Marketing Data

RT @ShannonPaul: For the first time ever more than half of all seniors 65+ use the Internet bit.ly/L3QMux

Practical Marketing Advice

RT @kippbodnar: 6 SEO Tools to Analyze Your Site Like Google Does bit.ly/M8GfQs #practicalmktr Are you doing 'content curation' right? ow.ly/bksFc #practicalmktr >Effective content writing trumps Google Penguin changes! http://ow.ly/bkwwD #CMI #practicalmktr

Simple Marketing Inspiration

• 7 terrific ways business blogs build social media success fr @heidicohen ow.ly/bkuRt #practicalmktr
• Impressive lessons to learn fr 'just a game' 18yo Tetris grand master ow.ly/bkv4a #practicalmktr
• Putting website visits fr keyword not provided into perspective http://ow.ly/bkwmP #practicalmktr

Brands Being Practical With Social Media

• Google+ success story: Cadbury UK ow.ly/bbfSi #practicalmktr
• Marvelous scientific + social media experiment: live tweeting National Zoo Panda artificial insemination ow.ly/bkrmF #practicalmktr
• How social media can help keep Olympians visible in b/n events: ow.ly/bkwah #practicalmktr
• Insight on GE's digital strategy: ow.ly/bkwdY #practicalmktr
• Perspective on Big Brands [i.e GM] & Facebook ads ow.ly/bkr77 #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News 6/1/12

How did your post-Memorial Day Weekend week go? I hope well. In anticipation of the weekend, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• Advice on how to use Google+ fr @GuyKawasaki ow.ly/b1ZZJ #practicalmktr
• How ecommerce product pages help drive sales: 6 #practicalmktr tips http://ow.ly/b20ok
• H2 build brands by photo sharing: it's not about selling! http://ow.ly/bbcSW #practicalmktr

Simple Marketing Inspiration

• Do you subscribe to the 'simplicity thesis'? http://ow.ly/b20CW fr @FastCo #practicalmktr
• Via @mirror_comms: Google Finally Puts Zagat to Good Use shar.es/qJSnf

Brands Being Practical With Social Media

• Four Seasons Hotel leans on social to act local. Details: ow.ly/b1Z7z #practicalmktr
• J&J's priorities for 2012: social, mobile: ow.ly/b1ZVq #practicalmktr
• Creative use of internet & social to connect with 'customers': Maine Convent recruits nuns: ow.ly/b20dI #practicalmktr
• UN Global Pulse monitors data for real-time signals re: food, economy, jobs 19 min video http://ow.ly/bbcrc #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

 


Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News 5/25/12

Happy Memorial Day weekend! In case your weekend plans include reading time, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• RT @markwschaefer: 35 Mind Numbing YouTube Facts, Figures, Statistics – Infographic goo.gl/ta27b via @jeffbullas #practicalmktr 

Practical Marketing Advice

• Google's new social report focuses on $ not likes ow.ly/aSEKM #practicalmktr
• Reminder about importance of Google Places: ow.ly/b1RG6 #practicalmktr
• Top 2 reasons LinkedIn is taking over world ow.ly/b1ucJ #practicalmktr
• Do you know/use these 5 LinkedIn tools? ow.ly/b1QwW #practicalmktr
• Ask 5 whys to get to larger story! #CMI #practicalmktr wisdom fr @Robert_Rose ow.ly/b1Xg2

Simple Marketing Inspiration

• RT @nateriggs: 5 Pinterest Boards Every Content Marketer Should Follow >> bit.ly/LsxDTY #practicalmktr
• What's yr reaction to 'unsocial' networks? ow.ly/b1Xb1 Solution to data overload, no? 
• Social Media marketing: ludicrously complicated ow.ly/b1TgP Agree? Disagree? #practicalmktr

Brands Being Practical With Social Media

• Role of social media in financial services marketing: #practicalmktr insights incl fr @FrankEliason ow.ly/b1T6F
• Optimizing Facebook timelines: 6 brand examples fr @MarketingProfs http://ow.ly/b1YS4 #practicalmktr
• Reference resource: 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 5/18/12

Happy Friday! Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Notice that there's not a single mention of Pinterest, but lots about content and perspective on managing communities.

Simple & Practical Marketing Data

• 5 mobile trends brands need to monitor fr Mashable ow.ly/aJq14 #practicalmktr

Practical Marketing Advice

• Step by step guide for content curation ow.ly/aJn8d #practicalmktr
• Are you using these great content marketing ideas on Google+? ow.ly/aSCwt #practicalmktr via #CMI
• Creating effective email and landing page content tips: ow.ly/aSDHr #practicalmktr
• Given image focus on many social sites, what is your image strategy? http://ow.ly/aSEeX #practicalmktr

Simple Marketing Inspiration

• Classic fr @rohitbhargava: Manifesto for content curator ow.ly/aJnaQ #practicalmktr
• Lovely advice via Benjamin Franklin for getting what want in life ow.ly/aSCzH #practicalmktr
• Fascinating perspective from a social media manager at larger retailer: ow.ly/aSCOh #practicalmktr
• What makes successful community manager? it's always personal http://ow.ly/aSEIq #practicalmktr

Brands Being Practical With Social Media

• Ferrari uses social media to drive visitors to microsite ow.ly/aSDP1 #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 5/11/12

Ready for the weekend? Here are this week's links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• 8 rules of Pinerest etiquette ow.ly/aJhJg #practicalmktr
• RT @YouTooCanBeGuru: Here's the Best Time to Share on Pinterest on.mash.to/JVHi5i by @mashable via @TheFabSocial #practicalmktr
• Have you tried any of these 3 must-have Pinterest tools? ow.ly/aJiaQ #practicalmktr
• Love these Facebook engagement recommendations: ow.ly/aJi3D #practicalmktr
• RT @AventeTile: 5 Google+ Tricks to Dominate G oogle Search Results 5 Google+ Tricks to Dominate Google Search Results via @HubSpot #practicalmktr

Simple Marketing Inspiration

• Content curation for SEO: http://ow.ly/aJl1L lots good #practicalmktr insights!
• RT @BrennerMichael: How Google Creates a New Era for SEO goo.gl/zYUrf via @1stwebdesigner #practicalmktr
• The future of mobile via @cxdnyc ow.ly/aJjiC #practicalmktr
• Great ideas! RT @TALV58: SocialMedia4Builders: "How I Use Social Media to Promote My Blogs" bit.ly/KySUxt great video #practicalmktr

Brands Being Practical With Social Media

• So how will social media affect 2012 Olympics? #practicalmktr infographics ow.ly/aJhTy
• Social and digital case study: Adobe http://ow.ly/aJmij #practicalmktr
• Thought-provoking brand examples re: H2 use Pinterest creatively ow.ly/aJixX #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 5/4/12

Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• Pitching bloggers via Pinterest: ow.ly/arpmJ #practicalmktr
• H2 tell your brand story through facebook timeline: ow.ly/aAtUV gr8 examples #practicalmktr
• A must! Great tip! RT @TALV58: SocialMedia4Builders: Add alt tags to your photos ow.ly/aBoOT It really helps #practicalmktr
• H2 create successful blog editorial strategy fr #CMI ow.ly/aAudh #practicalmktr
• Making facebook work for yr brand fr @SocialSteve http://ow.ly/aAu0R #practicalmktr

Simple Marketing Inspiration

• Perspective on Blendtec's marketing strategy & 'will it blend' ow.ly/arp0w #practicalmktr
• RT @TALV58: Whom do Americans trust when they shop? http://jan.ocregister.com/2012/04/30/whom-do-americans-trust-when-they-shop/78838/ Interesting #1 #practicalmktr
• How do U set healthy work boundaries? ow.ly/aAuzv #practicalmktr
• Notion of 'simpler hybrid life' sounds wise, no? http://ow.ly/aAtm3 #practicalmktr

Brands Being Practical With Social Media

• A digital perspective on politics and election related communications ow.ly/aroSe #practicalmktr
• Valuable PR lessons from Heineken's bizarre dog-fighting crisis ow.ly/arp5Q #practicalmktr
• Well done @brandonuttley! 9 social media crisis questions Dole failed to answer ow.ly/arpip #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 4/27/12

Happy Friday! Here are links and resourcesfor 4/27/12 shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• Have U cked out these 19 tools for Pinterest Pros? via @socialmedia2day ow.ly/aipAL #practicalmktr
• Don't forget LinkedIn as a social network, especially re: business ow.ly/aiZas #practicalmktr
• Facebook content marketing lessons from large brands #CMI ow.ly/arn4Z #practicalmktr
• Shocking! more companies quit blogging, go w Facebook instead http://ow.ly/aroAW #practicalmktr 

Simple Marketing Inspiration

• Do you try to do one thing at a time? ow.ly/arj5J #practicalmktr work in progress ;-)
• Love the Fiskateers story! Powerful brand building ow.ly/aro5A #practicalmktr
• McKinsey Quarterly demystifies social media http://ow.ly/aroCC #practicalmktr

Brands Being Practical With Social Media

• What Lionsgate did differently creating pre-Hunger Games buzz: ow.ly/aiYkM #practicalmktr
• How Boston Police uses Twitter, texting for crime tips: ow.ly/aiYXR #practicalmktr
• Love #practicalmktr wisdom such as this fr Food Truck Owners who use social media ow.ly/armg5

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - April 20, 2012

As I share with you this week's  Practical Simple Marketing In The News - aka links and resources shared on Twitter and tagged #practicalmktr - I have to comment on this week spent at Coverings 2012.

It's been an amazing and social week with wonderful IRL [in real life] meetings with otherwise virtual friends. We've done an online/offline version of #KBTribechat that I'll have more about over on SimpleMarketingNow.com, including photos!

I did, though, get this article published: LinkedIn for Business Tips: How To Manage Groups.

And, now, back to our regularly scheduled program!

Simple & Practical Marketing Data

• Not surprised. R U? 69% millenials rarely visit Facebook fan page http://ow.ly/ahP9b #practicalmktr 

Practical Marketing Advice

• Pinterest gets more copyright friendly ow.ly/ahM0P #practicalmktr
• killer Facebook fan page tips. Which have you tried? Reactions? ow.ly/ahP4P #practicalmktr
• Here U go: 14 intriguing ways to use QR codes ow.ly/ahMsf #practicalmktr
• LinkedIn evolves, too: It's about to debut tools to target followers ow.ly/ahN5F #practicalmktr
• 11 ways Facebook page timelines change yr content strategy. http://ow.ly/ahPaB #practicalmktr

Simple Marketing Inspiration

• Well written, spot-on and a fun read! RT @RigginsConst: Just like Soylent Green, Social Media is People wp.me/pMuIn-By #practicalmktr
• Who do you trust when planning travel? Friends, travel agents or 'trippy'? ow.ly/ahM9E #practicalmktr

Brands Being Practical With Social Media

• Love this: social media bridges old and new via faith online ow.ly/ahMk3 #practicalmktr
• Grounding: bringing public diplomacy into social arena ow.ly/ahMeF #practicalmktr
• AMEX: a financial institution social role model? ow.ly/ahNac #practicalmktr 

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 4/13/12

Here follows a double dose of Practical Simple Marketing in the News, filled with delicious articles. These are all links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for the week ending 4/13/12.

Simple & Practical Marketing Data

• From Pinterest to Purchase: data on how consumers use it ow.ly/a4598 #practicalmktr
• Being socially irresponsible in business: ow.ly/a972g Good data, insights re: big biz and SMBs #practicalmktr
• RT @TomPick RT @markusrach What’s driving social media? 12 must-know facts bit.ly/HBtn1v Brilliant #practicalmktr

Practical Marketing Advice

• Thinking Outside the Inbox - 10 point checklist for your current email campaigns: ht.ly/a0mLj via Marketo #practicalmktr
• 50 ~free social media tools for brands: ow.ly/a0SNI #practicalmktr
• Fascinating: social media may ease negative word-of-mouth impact! ow.ly/a5Cbe #practicalmktr
• Good reminders in Just Say No to Bad SEO ow.ly/a5CEC #practicalmktr
• Mari Smith's 21 key Facebook Timeline for Pages points to know ow.ly/a97y5 #practicalmktr
• 4 keyword research mistakes to avoid fr @MarketingProfs ow.ly/a97N8 #practicalmktr
• Local Search 5 must dos fr @MarketingProfs http://ow.ly/a97Uf #practicalmktr

Simple Marketing Inspiration

• 7 entrepreneurial + #practicalmktr lessons from 'shark tank' ow.ly/a0Smt NB: be nice!
• This reads to me like intense Zmot activity: mobile complicating path to conversion ow.ly/a455R #practicalmktr
• Love the 'gray area' Etch-a-Sketch Attitude! Bravo ow.ly/a45EC #practicalmktr
• Urgent! Start scheduling boredom time each day! ow.ly/a96ED #practicalmktr
• 21 counter-intuitive #practicalmktr break ideas to boost productivity, creativity ow.ly/a96QB
• Which do you prefer? SEO or PPC? ow.ly/a96FV #practicalmktr
• Here R 3 antisocial brands: ow.ly/a96UU Do U know otherss? #practicalmktr
• Can marketing learn from movements, uprisings? ow.ly/a9775 Love these insights@ #practicalmktr
• Don't push product on Pinterest! Cr8 Boards re: culture, lifestyle based trends, behind-scenes stuff http://ow.ly/a98sR #practicalmktr

Brands Being Practical With Social Media

• How Twitter is fighting crime in Kenya. Wow! http://ow.ly/a5CNy #practicalmktr
• Inside the marketing playbook of the New York Giants http://ow.ly/a5CTX #practicalmktr
• Delicious #practicalmktr examples: Peugeot Pinterest competition, law + social media, Intuit Pinterest infographic ow.ly/a0Sau
• Love this! #practicalmktr insights from US Army's social media industrial complex! ow.ly/a2xVl
• RT @emmaemail: Email wins again @jaybaer Research: Americans Hate Social Media Promos (#s overwhelming myem.ma/B9 #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical, Simple Marketing in the News - 3/30/12

Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for March 30th, 2011.

Simple & Practical Marketing Data

• Interesting analysis of Carnival social media conversation b4/after Italy ship disaster: ow.ly/9Rkan #practicalmktr
• Girls R smarter than boys, what goes wrong in math/science? FastCo infographic http://ow.ly/9RkbH #practicalmktr

Practical Marketing Advice

• From @aventetile: good info RT @YouTooCanBeGuru Research Shows1/2 of FB Pages Have<256 Fans goo.gl/g83OH via @ShellyKramer @leaderswest #practicalmktr
• Tracking yr website content on Pinterest. Haven't tried it; looks interesting ow.ly/9J5QR #practicalmktr
• Terrific recap of Facebook Timeline changes for businesses: ow.ly/9J66X #practicalmktr
• Intense @bradshorr #CMI wisdom on using Title Tags ow.ly/9J6r4 #practicalmktr
• How to handle social media jerks ow.ly/9RkYc #practicalmktr

Simple Marketing Inspiration

• Powerful story telling: Adweek re: Fish out of water, sustainable sushi ow.ly/9Rb37 #practicalmktr
• The unexpected demise of great brands: great advice for staying relevant ow.ly/9RbVI #practicalmktr 
• Perspective on millennials in the workplace: 5 myths & realities ow.ly/9Rcx8 #practicalmktr
• Content Marketing #CMI interview w @dmscott re content, tech, company, personal in 2015 http://ow.ly/9RkjH #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News: 3/23/12

Drumroll, please!! For 3/23/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• Data validation: search engines most popular path to websites ow.ly/9DDUJ #practicalmktr

Practical Marketing Advice

• Fr @AventeTile: How to Use Pinterest for Business - free ebook by @HubSpot bit.ly/HS-Pinterest #practicalmktr
• Fr @AventeTile: Good read on Pinterest and legal issues of pinning! #practicalmktr lnkd.in/t5Er8H
• 5 examples of brand contests on Pinterest: http://ow.ly/9J5sH #practicalmktr
• Mastering Facebook timeline for business: 12 tips ow.ly/9J4Zo #practicalmktr
• Mastering Facebook Timeline for brands: 8 ways ow.ly/9J510 #practicalmktr
• H2 avoid social media mess ow.ly/9A4G2 #practicalmktr advice fr @jordanberg
• What goes into manipulating App Store: http://ow.ly/9J5AE #practicalmktr

Simple Marketing Inspiration

• Brilliant #practicalmktr advice: business owners can learn fr Girl Scout Cookie selling ow.ly/9A3Rg
• Putting social, mobile, change, china into perspective: Lessons fr Downton Abbey ow.ly/9DCEC #practicalmktr
• Love @pamkozelka advice to content marketers on leveraging relationships ow.ly/9Fn8c #practicalmktr

Brands Being Practical With Social Media

• How Red Cross Digital Operations Center integrates w social media for disasters: ow.ly/9J4Rc #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

FCW Face-Off: Facebook and Twitter for Relationships

I expect the Floor Covering Weekly face-off between myself and Jonathan Trivers to be published any day now... In the meantime, I owe a debt of gratitude to many who share their insights on why Facebook and Twitter matter to them.

The details are available by clicking on the following link:

Facebook and Twitter for Marketing: It's About Relationships!

Thanks for reading!

Best,

C.B.

Practical Simple Marketing in the News - 3/16/12

How was this first week of Daylight Savings for you? I like the extra light, but found the transition... rough. Yeah for Friday! Here are the 3/16/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• What have you noticed with Facebook Subscribe? Journalists notice surge ow.ly/9A1ig #practicalmktr 
• Gr8 Post on SEO & Content Marketing - #PracticalMktr lnkd.in/dndK8Y [Fr @AventeTile]
• Essential #practicalmktr guide to meta descriptions fr @bradshorr ow.ly/9A3pl #cmi 

Simple Marketing Inspiration

• RT @heidicohen: Put out red carpet 4 friends & 9 other tips Lady Gaga Can Teach U About #Twitter -Charts ow.ly/9FlTA #practicalmktr 
• Do you take part in 'engagement planning'? Evolution of social media fr @ClickZ ow.ly/9A2WV #practicalmktr 
• The Pinterest brand bubble - still evolving, ever interesting ow.ly/9A3dw #practicalmktr 

Brands Being Practical With Social Media

• How a children's hospital uses pinterest ow.ly/9A3jk #practicalmktr 
• 7 interesting ideas for bringing community into content creation process ow.ly/9A161 #CMI #practicalmktr 
• Best practices for marketers embracing sustainability thru social media ow.ly/9A2hY #practicalmktr 
• What's next after QR codes? mobile visual search: ow.ly/9A35S #practicalmktr 

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 3/9/12

This week's recap represents two weeks of links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Highlights: Pinterest, Google+ and Facebook Timeline for Pages...

Simple & Practical Marketing Data

• Study: no more than 1x every 3 hours for Facebook updates: ow.ly/9hUHO #practicalmktr  
• Content quality vs. length matters in video ow.ly/9akbz #practicalmktr  

Practical Marketing Advice

• Perspective on how & quality of info-sharing on Facebook ow.ly/9hU4W #practicalmktr 
• How to handle breaking crises on Twitter fr @mashable - Good #practicalmktr advice ow.ly/9hUj3 
• Facebook Timeline for Pages: more perspective ow.ly/9rK2U #practicalmktr 
• Are you ready for Facebook Fan Page Timelines? ow.ly/9rJP0 #practicalmktr 
• Big deal: Facebook Promotion Guidelines Decoded fr @socialmedia2day ow.ly/9hUPi #practicalmktr 
• Hmmm. Pinterest and copyright complaints. Fuzzy ground ow.ly/9rJWh #practicalmktr 
• Have U used any of these 7 creative ways brand can use Pinterest? ow.ly/9hUDj #practicalmktr 

Simple Marketing Inspiration

• Love this: happiness = ultimate economic indicator fr @fastco ow.ly/9hU1v #practicalmktr 
• Facebook's roots go way back. Puts social networks into human perspective ow.ly/9rI7c #practicalmktr 
• To help w Facebook Fan Page Timeline, think of your brand as people ow.ly/9rKfC #practicalmktr 
• Why you should measure social media via @markwschaefer ow.ly/9ebWf #practicalmktr 
• How brands will adapt to Facebook Pages Timeline: ow.ly/9rIdK #practicalmktr 

Brands Being Practical With Social Media

• Google+ and charities: interesting perspective & use ow.ly/9hUpI #practicalmktr 
• Examples of how best Money/CNN cos 2work4 use social media: Marriott, Capital 1, Mayo Clinic, etc. ow.ly/9hUyP #practicalmktr 
• US State Department available on Google+ to hang out with ow.ly/9rASS #practicalmktr 
• Gangs take to social media; so does law enforcement to monitor ow.ly/9rI0s #practicalmktr 
• Great insights on Pinterest-ing for healthcare and as brand ow.ly/9rB3Q #practicalmktr 

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Have You Developed Personas for Your Business and Content?

Not all visitors, prospects or customers are the same. For that reason, you should consider identifying and developing personas for your business to create content that truly adds value.

To learn more, here is my latest article on Content Talks Business Blog:

Developing Personas for Content Marketing

Thanks for reading!

Best,

C.B.

Practical Simple Marketing in the News - 2/24/12

Are you ready for the 2/24/12 links and resources shared on Twitter, tagged #practicalmktr and grouped here together in Practical Simple Marketing In The News?

Simple & Practical Marketing Data

• Stats re: Twitter usage during SuperBowl ow.ly/9afoK #practicalmktr

Practical Marketing Advice

• How to craft perfect social media contest fr @OPENForum ow.ly/9aerX #practicalmktr
• Ck out @ClickZ 11 deadly social media sins ow.ly/9aipf #practicalmktr
• Fr TopRank blog: 4 tips for avoiding social media time suck ow.ly/9aiEl #practicalmktr
• Social Media for complex sale: where to start? ow.ly/9aj08 #practicalmktr

Simple Marketing Inspiration

• H2 build a social network the real way ow.ly/9aiKg #practicalmktr
• Pinterest for market research: fascinating #practicalmktr! ow.ly/9afhM

Brands Being Practical With Social Media

• So cool! Air Force aspires to 'social radar' to anticipate war http://ow.ly/9aje7 #practicalmktr
• Fascinating! How Twitter helped White House ow.ly/9aiNA #practicalmktr
• Social media success roadmap for musicians: http://ow.ly/9aj6E #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Keywords in Online Marketing

Keywords are critical for so many aspects of marketing online - from your website, to your social media network profiles - and yet keywords can be confusing.

To learn more about keywords, click on the following blog article link:

Getting Found Online: Keywords

I'd love to hear what you think and how you see applying keywords to your online marketing.

Best,

C.B.

Practical Simple Marketing In the News - 2/17/12

For the week ending 2/17/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• 12 factors that affect whether customers click 'buy' fr @amyafrica at NRF ow.ly/91sqR #practicalmktr
• RT @MarketingProfs: Roundup of Facebook Stats: 5 Years of Worldwide Growth ow.ly/93UV7 #practicalmktr

Practical Marketing Advice

• Awesome visual explaining social media with donuts via @clairesteichen ow.ly/91ps1 #practicalmktr [& ow.ly/91r6I
• RT @kimmiekm: C which pins came fr yr site: RT @Mikinzie: 3 ways to use Pinterest for Market Research bit.ly/wwLcpW #practicalmktr
• 7 Creative Ways Your Brand Can Use Pinterest: ow.ly/91uq4 #practicalmktr
• RT @JasonFalls: How to Craft the Perfect Social Media Contest - Useful tips from AMEX Open Forum - ar.gy/xyA #practicalmktr

Simple Marketing Inspiration

• Employers, workers navigate pitfalls of social media ow.ly/91rke #practicalmktr
• How Pinterest = next big thing in social media for business fr @JasonFalls ow.ly/91uir #practicalmktr
• Four pillars of content marketing from @heidicohen ow.ly/91uoq #practicalmktr

Brands Being Practical With Social Media

• How hospitals can use Pinterest... ow.ly/8SZVe #practicalmktr
• The state of social media in credit unions ow.ly/91rs2 #practicalmktr
• Have you participated in #FedValentines? So clever: ow.ly/93RAr #practicalmktr
• Chobani Yoghurt uses Pinterest. Tips: ow.ly/91uw0 #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Will You Share Facebook, Twitter Business Success Stories?

I need your help to counter a claim that Twitter and Facebook are a waste for business, and specifically flooring related businesses. Do you have a success story to share?

Learn more by clicking on this link:

Twitter and Facebook For Business Face-Off: 

Help Requested!

Thank you!

Best,

C.B.

Practical Simple Marketing in the News - 2/10/12

For the week ending 2/10/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• How to create News-Feed-Worthy Facebook content http://ow.ly/8SZuz #practicalmktr
• Facebook Fan Page techniques via Amy Porterfield http://ow.ly/8SZim #CMI #practicalmktr
• LinkedIn, the 'relationship filter'. H2 advice: ow.ly/8SZ7K #practicalmktr
• 'Tag based on how people search" - Pinterest Link building & SEO strategies ow.ly/8SWCt #practicalmktr
• 4 types of businesses that should be on Pinterest ow.ly/8SY4I #practicalmktr

Simple Marketing Inspiration

• Bookmark this: 101 examples of Social Business ROI fr @peterkim ow.ly/8SYSJ #practicalmktr
• Why podcasts shld B part of yr content marketing strategy: ow.ly/8SWVF #CMI #practicalmktr
• Advice on social media in other languages ow.ly/8SXlQ #practicalmktr

Brands Being Practical With Social Media

• How nations can be united with social media via @mashable ow.ly/8SXuK #practicalmktr
• Cool lessons learned from @SpringsteenSays Twitter experience ow.ly/8SXrW #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 2/3/12

What you've been waiting all day for! Here are the 2/3/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• Healthcare and social media: men more likely than women to turn to Facebook, social networks ow.ly/8JWTp #practicalmktr
• Taste graphs sound more relevant than social connections. Do you agree? ow.ly/8JX7u #practicalmktr
• Facebook accounts for 3 in every 4 social networking minutes! ow.ly/8JX9N #practicalmktr

Practical Marketing Advice

• Pinterest Beginner's Guide from Mashable: ow.ly/8JUsL #practicalmktr
• Pinterest Tips & Tricks for cutting edge users ow.ly/8JUwJ #practicalmktr
• How To re: social media strategy for your business fr SmartBlog on Restaurants ow.ly/8JUO1 #practicalmktr

Simple Marketing Inspiration

• Fabulous advice on real way to build a social network acc. Reid Hoffman/founder LinkedIn ow.ly/8JXyY #practicalmktr
• Digital networks "allow committed groups to play by new rules" per Clay Shirky/Wired ow.ly/8JX3U #practicalmktr

Brands Being Practical With Social Media

• Redefining Travel business via social: Expedia & Bloggers ow.ly/8JUDe #practicalmktr
• Occupy movement develops social network for protesters ow.ly/8JXnB #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore