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Showing posts with label thanks. Show all posts
Showing posts with label thanks. Show all posts

Wednesday, June 8, 2011

25 Flooring Women To Reckon With! FCN Anniversary Issue

25 Flooring Women To Reckon With! FCN Anniversary Issue
Talk about exciting news!...  Floor Covering News has just published its 25th anniversary issue - dated May 16/23, 2011. It's an impressive 132 page issue filled with milestones recapping the last twenty-five years in the floor covering industry. It also highlights 25 flooring women to reckon with!

Check it out by clicking on this link for the digital issue of Floor Covering News' 25th anniversary edition.

This issue of FCN includes reference to each of the 25 amazing women who are propelling the flooring industry forward... [And, I am included. Wow!]  Several are women I have interviewed for my Women in Flooring series:


Deb Binder was a very early contributor to Flooring The Consumer with her post Putting Women in Their Place - Front and Center.

Vickie Gilstrap has contributed color stories and carpet style inspiration to the Carpetology Blog.

25 Flooring Women - FCN Anniversary Issue
I've worked with Dana Teague because of Hanley Wood's Surfaces Education Advisory Council.

And, I've desperately wanted to tour Emily Morrow's floor covering showroom for visions of the future of flooring.

Other women included in FCN's 25th Anniversary edition are:

Georgina Sikorski
Kathy Young
Ann Wicander
Jane Walker
Donna Mudd
Jeanne Matson
Kimberly Matsoukas
Ann Knight
Andrea Greenleaf
Terry Gray
Patricia Flavin
Patti Faisan
Rosanna Chiadez
Lisa Browning
Pam Bowe
Maryanne Adams

I am honored to be in such company!

Congratulations and Thank You, Floor Covering News!

Best,

C.B.

Tuesday, May 17, 2011

Recapping NJ AMA 5/10/11 Presentation: Managing Your Reputation in a Social World

NJ AMA 5/10/11 Presentation: Managing Your Reputation in a Social World
I really enjoyed my 5/10/11 NJ American Marketing Association (NJ AMA) Presentation: Managing Your Reputation in a Social World.

I had been looking forward to meeting Natalie Piccotti, vice-president of programming for NJ AMA, in person given our intense exchanges of emails, phone calls and tweets. However, I didn't expect to see Mary Ann Blackburn whom I first met on May 25th, 2010 at Social Media Club North Jersey: Customer Feedback In a Social World. And, I didn't expect to meet so many interesting marketers who brought such diverse perspectives to this discussion on social media marketing and social reputation management - from pharmaceuticals, to non-profit, branding, associations, finance, medical and a few more in-between.

Here are the slides from my presentation  Managing Your Reputation in a Social World! If you're interested in some of the articles I refer to, you'll find the links in this post titled Highlights from the MarketingProfs online seminar about Managing Your Social Reputation.

Managing Your Reputation in a Social World - American Marketing Association - New Jersey Chapter

View more presentations from NJAMA
CB Whittemore with NJ AMA President Elect Andre Paquin
CB Whittemore with NJ AMA President Elect Andre Paquin
During my presentation, I referred to several authors and their books. Here they are with links directly to Amazon:
I think you'll also enjoy these authors who are friends and talented marketers:

CB Whittemore with NJ AMA President Sandra Ghezzi
CB Whittemore with NJ AMA President Sandra Ghezzi

From David Rogers: The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
    Finally, here is a link to my *timely* Content Marketing Institute article titled 6 Ways to Manage Your Online Reputation.

    Thank you, Sandra Ghezzi and Andre Paquin, for inviting me to speak.

    Thank you to all the New Jersey chapter of the American Marketing Association (AMA) members and guests who attended the 5/10/11 presentation for your warm welcome and wonderful questions. I really enjoyed myself!

    If you have questions relating to Managing Your Reputation in a Social World, please don't hesitate to ask.

    ---
    If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

    Friday, March 25, 2011

    Happy Simple Marketing Blog Birthday #2!

    Happy Simple Marketing Blog Birthday #2!
    Today - March 25th, 2011 - marks the two year anniversary of this blog and of Simple Marketing Now - a milestone I find amazing!

    In thinking back on the past two years, I can't get over how intense the learning has been.  I never imagined meeting and interacting with so many wonderful and equally passionate marketers and business people. I never imagined having as much fun exploring, creating, discovering and trying new ideas and approaches. And I never imagined how rewarding it would be to guide others who believe equally in the power of social media and content marketing.

    I'm ready for year three! Are you?

    In anticipation, here are the top Simple Marketing Blog posts of all time:

    1. Urban Outfitters: Be Where Customers Are
    2. Sandy Carter Integrates Social Media
    3. How Do I Craft a Blog Welcome Post?
    4. Simplicity, A Dominant Trend
    5. How Do I Evaluate a Blog?
    6. Mayo Clinic's Lee Aase: Simple Marketing in Action
    7. Fiskars: 360 Years Young & Innovating with Social Media
    8. The Benefit of Facebook Fan Pages
    9. BRITE Conference: Steve Rubel 11 Digital Trends To Follow
    10. Wear-Dated Website Redesign Case Study

    Which is your favorite?

    Thank you, dear readers and subscribers, for being part of this journey. Long live Practical and Simple Marketing!

    Best,

    C.B.

    P.S.: Today is also my Dad's 92nd Birthday.

    Friday, December 24, 2010

    Wishing You The Best For the Holidays!

    From my family to yours, I wish you

    Simply Marvelous Holidays 

    and

    A Prosperous, Healthy, Happy and Grounded 2011!

    Thank you so much for subscribing, reading, commenting and offering me your encouragement.

    Best,

    C.B.

    Wednesday, December 1, 2010

    Modenus Writes About New Friend CB Whittemore

    Modenus Writes About New Friend CB Whittemore
    What timing! Practically on the heels of posting about the wonderful Tweetup at Coverings 2010 when I met Veronika Miller from Modenus, she publishes this lovely post titled New friends – watercolors, Vivaldi and German beer – marketing maven CB Whittemore.

    I particularly appreciate that Veronika has reserved for me a delicious watercolor as reminder of and inspiration for some of the creative activities that I've put on hold...

    Meanwhile, I recommend that you go spend some time on the Modenus site, a social network and resource for design professionals, where you will find Before & After design solutions, fantastic on location design inspiration [the High Point images make me feel as if I were there!], and amazing ideas and resources.

    I can't wait to see how Modenus grows as a social network and look forward to meeting Veronika again in person to hear about her successes and new Modenus developments.  Or, maybe we should just schedule another Skype session!

    Thank you, Veronika!

    Thursday, November 25, 2010

    Happy Thanksgiving 2010!

    I wish you and your family a very Happy Thanksgiving!  Many thanks for being such an important part of the Simple Marketing Blog....

    Best,

    Christine




    Thanksgiving 2010 by C.B. Whittemore created via Wordle

    Tuesday, November 9, 2010

    LinkedIn Content Marketing Podcast - Bernie Borges

    LinkedIn Content Marketing Podcast - Bernie Borges
    Given my recent immersion in LinkedIn as a result of TalkFloor social media marketing interviews, I jumped at the opportunity to talk LinkedIn with fellow Content Marketing Institute contributor, Bernie Borges, author of the Find and Convert Blog  about inbound marketing strategies.

    The resulting 27 minute podcast and summary notes are available by clicking on 8 Content Marketing Tips for LinkedIn - Podcast with Christine Whittemore.

    I thoroughly enjoyed comparing notes about LinkedIn with Bernie. Our conversation took place via Skype; we both had one another's LinkedIn profiles on screen to refer to which made for interesting observations!

    Bernie's summary notes detail the highlights and serve as a valuable summary of how best to approach LinkedIn with a content marketing perspective.

    My favorite points:  paint a clear picture of yourself, tell a story and do profile mining to uncover opportunities to connect.

    I encourage you to listen to the podcast, read through the notes and let me know which points you find most interesting.

    Thank you, Bernie, for this wonderful opportunity to talk LinkedIn content marketing. I look forward to continuing the content discussion!

    Friday, October 8, 2010

    eCairn's Top 150 Social Media Marketing Blogs

    eCairn's Top 150 Social Media Marketing Blogs
    If you are looking for ideas about social media marketing blogs to explore, go no further than eCairn's recently released Top 150 Social Media Marketing Blogs: Sept '10 from September 29, 2010.

    I am a big fan - and user - of eCairn Conversation  [see Social Flooring Blog Index - August 2010] and have experienced firsthand the robustness of the platform. This list definitely includes the finest thinking and most engaging content related to social media marketing.

    It also makes me very excited to discover that Simple Marketing Blog, launched in March of 2009 in a crowded segment of the blogosphere, ranks #87 out of the top 150 most influential social media marketing blogs that eCairn Conversation tracks.

    Pretty darn cool if I say so myself!

    Simple Marketing Blog, an eCairn Top 150 Social Media Marketing Blog
    A major Thank You to all of you for subscribing, reading, commenting and being part of what's going on here on the Simple Marketing Blog!

    That said, I do hope you will explore the other social media marketing blogs listed in eCairn's Top 150 listing.

    Let me know which are your favorites.

    PS: I'm partial to #18 MarketingProfs Daily Fix - not just because I'm a contributor ;-) - and many others written by friends.

    Tuesday, September 14, 2010

    AMA Podcast Series: Social Media Marketing GPS

    AMA Podcast Series: Social Media Marketing GPS

    Now available from the AMA Resource Library: Social Media Marketing GPS Podcast Series with Toby Bloomberg! 


    Toby Bloomberg, Diva Marketing extraordinaire and author of Social Media Marketing GPS, the first ever business book written on Twitter [see Social Media Marketing GPS: A Must-Read Guide], contacted me recently with exciting news! 

    Toby explained that Dennis Dunlap, CEO of AMA, loved Social Media Marketing GPS. As a result, AMA would partner with her to produce a series of podcasts to support the book.  All 40 prominent marketers from Canada, England, India and the United States who participated in Twitter interviews for the book were invited to take part to further develop the conversations started on Twitter.

    I can't imagine a more exciting development. As I told Toby, it feels as if the whole process is coming full circle with these podcasts.

    Here is the link to the page listing all of the interviews in the AMA Social Media Marketing GPS Podcast series.

    If you haven't already, definitely download a copy of Social Media Marketing GPS, by Toby Bloomberg.

    Last Wednesday, September 8th, 2010, Joel Rubinson and I recorded our podcast with Toby on the subject of listening. Nancy Pekala, AMA Director of Online Content, introduced the session.Ours was the eighth in the series.

    In true Toby innovative fashion, the podcasts reinforce the short Twitter concept of Social Media Marketing GPS, lasting only about 14 minutes. We each started out reading a few of our original interview tweets - Toby read from her introduction to the chapter. [The idea of reading tweets came from what Neville Hobson did in his original post describing the series.] From there, Toby introduced discussion questions about listening...

    Social Media Marketing GPSFor example, 
    • Who owns listening?
    • How does listening fit into traditional research?
    14 minutes goes by fast. Especially with a topic such as listening.  To be continued, I hope.  The three of us had so much passion for the topic and the importance of listening in social media marketing and business, we are considering a longer format forum to continue. Stay tuned for more info.

    Here is the link to our podcast on Social Media Marketing GPS: Research Insights. Social Media Research: Crafting an Actionable Listening Strategy.

    If you're a member of AMA, I expect you'll be hearing about the podcast series in weekly and monthly e-newsletters, through tweets [follow AMA on Twitter], in social media focused events, and with AMA's 76 chapters.

    If you aren't, you might consider joining.

    Regardless, do listen to the podcast series. Social Media Marketing GPS - both book and podcast series - are fabulous resources for those looking for a road map to social media success.

    Would you let me know what stands out for you?

    Thanks.

    Thursday, September 2, 2010

    Simple Marketing Blog: Junta42 #11 Top Content Marketing Blog!

    Back in April 2010, when I shared with you that Simple Marketing Blog had become a Junta42 Top 42 Content Marketing Blog, I never imagined that the delight could become even more simply intense. But, it has!  Simple Marketing Blog is now ranked #11 among the Junta42 Top Content Marketing Blogs...

    I am very excited and honored.

    As Joe Pulizzi explains in Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs, his post announcing the latest ranking, the list of blogs included in the ranking has grown from 350+ to over 400.

    I like how Gavin Heaton puts this listing into perspective in Content Marketing and the Junta42: it's a "handy reference to some of the leading content marketing blogs – a very useful resource for those marketers working with social media as part of their strategy."

    For reference, the Junta42 Top Content Marketing Blogs are based on these criteria.

    Here are the August 2010 Junta42 Top 42 Content Marketing Blogs:


    RankBlog NameFocus
    1
    Brian Solis  
    Social Media/Public Relations
    2
    Copyblogger 
    Copywriting - Blogs/Blogging
    3
    Conversation Agent
    Marketing - General
    4
    TopRank Blog 
    Search Engine Marketing
    5
    PR 20/20  
    Public Relations/SEO
    6
    Marketing Experiments 
    Research
    7
    Convince and Convert 
    Social Media
    8
    Spin Sucks
    Marketing and Advertising
    9
    Marketing Interactions 
    Content Marketing
    10
    ConverStations
    Blogs/Blogging
    11
    Simple Marketing Blog
    Social Media Marketing
    12
    Influential Marketing Blog 
    Marketing - General
    13
    Direct Marketing Observations 
    Direct Marketing
    14
    Post Advertising 
    Content Marketing
    15
    Web Ink Now
    Content Marketing
    16
    Social Media Explorer 
    Social Media
    17
    Writing on the Web   
    Content Marketing
    18
    Inbound Internet Marketing Blog
    Internet
    19
    Rexblog
    Content Marketing
    20
    eMedia Vitals
    Online Media
    21
    Vertical Leap 
    Search Engine Marketing
    22
    Conversation Marketing
    Internet
    23
    WeBlogBetter.com
    Writing and Blogging
    24
    Mack Collier  
    Social Media
    25
    Buzz News
    Buzz marketing
    26
    FASTforward Blog
    Social Media
    27
    IdeaLaunch  
    Content Marketing
    28
    Site Booster
    Online Marketing
    29
    Freelance Copywriters Blog
    Writing/Copywriting
    30
    Social Media Examiner 
    Social Media
    31
    Priority Integrated Marketing Blog
    Marketing - General
    32
    Branding & Marketing 
    Branding
    33
    Shopper Culture 
    Branding
    34
    Vertical Measures
    Internet Marketing
    35
    Proactive  
    Public Relations
    36
    Web Marketing Therapy  
    Internet Marketing
    37
    ContentMarketingToday 
    Content Marketing
    38
    Servant of Chaos
    Branding
    39
    Ducttape Marketing
    Marketing - General
    40
    TippingPoint Labs 
    Social Media
    41
    Sparksheet
    Content Marketing
    42
    The MineThat Data Blog 
    Marketing - Multichannel 

    I encourage you to go explore these content marketing resources!

    Friday, May 28, 2010

    Social Media Marketing GPS: A Must-Read Guide

    Social Media Marketing GPSLeave it to Diva Marketing's Toby Bloomberg to deliver on the ultimate social media marketing experiment: an insightful business book written on Twitter, 140 characters at a time. She has just published it: Social Media Marketing GPS, A Guide to Social Media, 1 Tweet at a Time and I urge you to read it, savor it and learn from it.

    Social Media Marketing GPS Background

    The book is based on interviews that Toby conducted last summer 2009 via Twitter with 40 prominent marketers from Canada, England, India and the United States on specific topics relating to "how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships."

    I'm particularly honored that she invited me to participate [check out Chapter 3 about listening]. I found the experience unlike any other Twitter interaction; it was intense and required deep focus. It was also exhilarating and I felt renewed appreciation for brevity and concise thinking.

    Click here to download the 91 page eBook Social Media Marketing GPS. Toby has organized each chapter into a 'tweet intro' followed by the relevant Twitter interview[s], a review of key concepts and suggestions on how to continue the conversation.

    The chapters and their contributors are as follow:

    Table of Contents


    Foreward: Shel Israel
    Introduction: Toby Bloomberg

    Chapter 1: Why Social Media?
    Interviews with
    Paul Chaney, Ann Handley

    Chapter 2: The New Enterprise Direction
    Interviews with
    Geoff Livingston, Marc Meyer

    Chapter 3: Social Media Research: The 1st Listening
    Interviews with C.B. Whittemore, Joel Rubinson

    Chapter 4: Social Media Ethics
    Interviews with
    Wayne Hurlbert, Mack Collier

    Chapter 5: Strategy First
    Interviews with
    BL Ochman, Rajesh Lalwani

    Chapter 6: Tactics Second: Blogs, Twitter, Social Networks, Podcasts, Vlogs, RSS, Widgets
    Interviews with
    Julie Squires, Yvonne DiVita, Connie Reece, AV Flox, Nancy White, Neville Hobson, Jim Turner, Roxanne Darling, Bill Flitter, Nick Burcher, Marianne Richmond

    Chapter 7: Social Media & Branding
    Interviews with
    Dana VanDen Heuvel, Beth Harte

    Chapter 8: Blogger Relations
    Interviews with
    Susan Getgood, Elisa Camahort

    Chapter 9: Sponsored Conversations
    Interviews with
    Scott Monty, Melanie Notkin

    Chapter 10: Metrics That Make Sense
    Interviews with
    Peter Kim, Kate Niederhoffer

    Chapter 11: Solving Business Challenges
    Interviews with
    Lionel Menchaca, Frank Eliason, Donna Lynes Miller, John Maley

    Chapter 12: Relationships 1st, 2nd & Last
    Interviews with
    Tim Jackson, Liz Strauss, Lucretia M Pruitt, Kimberly Coleman

    After Foreward: David Meerman Scott

    Don't wait! Download your own copy of the book and please let everyone else you know about this must-read guide titled "Social Media Marketing GPS"!

    Thank you, Toby, and Congratulations!

    Thursday, May 13, 2010

    MarketingProfs B2B Forum 2010 Recap

    MarketingProfs B2B ForumI'm just back from the 2010 MarketingProfs B2B Forum in Boston and am, once again, in awe over the intensity of the experience.

    The intensity comes from a confluence of marketing forces.

    One: intellectual. Inevitably, MarketingProfs keynote presentations stretch my mind and imagination, have me reconsidering paradigms and dreaming of the impossible. David Weinberger and Mitch Joel both delivered!

    Two: practical. MarketingProfs puts together some of the best quality, most relevant and practical case studies and presentations that I've experienced. [Check out the program schedule for this B2B Forum.] They do so consistently. New this year were pre-conference workshops and I had the honor to sit in on Christina (CK) Kerley's session on Integrating social media into your marketing plan to improve ROI. It was outstanding! Patrick Prothe has a terrific writeup in Showing the ROI in Social Media. What I learned at the Marketing Profs B2B Conference.

    Three: social. MarketingProfs events offer so many natural opportunities for participants to have meaningful conversations, interact, learn from one another and deepen relationships developed online. I got to spend time with Sharon Mostyn and Donna Tocci, both Twitter friends, finally met Ron Ploof in person [the firetruck in the picture below is what interrupted his fantastic Video Hot Seat Lab session], reconnected with favorite conversationalists such as CK and Allen Weiss, didn't get enough time with Ann Handley, Deirdre Breakenridge, Beth Harte, Lee Odden and Aneta Hall, and also met new friends.

    MarketingProfs B2B Forum FiretruckFour: serendipity. I was unexpectedly invited to offer One on One Twitter Therapy on May 4th. I had the time of my life meeting with four B2B Forum attendees and offering perspective, advice and ideas on how best to use Twitter for business. Thank you, Kathy Bushman!

    I'll be covering in more detail several of the sessions I attended.

    In the meantime, here are a few links that will give you a taste for this event:

    + Definitely read through Ann Handley's recap of the 2010 MarketingProfs B2B Forum: Overheard at the Forum: 30 Lessons for B2B Marketers.

    + Laurie Kinsman writes Why MarketingProfs and #mpb2b need to get their act together*.

    + Peg Mulligan offers MarketingProfs Cinco de Mayo Fiesta: A Case Study on Being Memorable.

    + Christopher S. Penn describes The State of B2B Social Media from MarketingProfs B2B Forum

    + David B. Thomas summarizes B2B case studies in MarketingProfs B2B: Proven Success Stories Integrating Social Media into Overall Strategy.

    MarketingProfs, you rock!

    Wednesday, April 14, 2010

    Simple Marketing Blog: Junta42 Top 42 Blog!

    Junta42 Top Content Marketing BlogsIntense simple delight! Simple Marketing Blog is a Junta42 Top 42 Content Marketing Blog! That means being included with the best and most substantial marketing blog resources around. What an honor!

    To put content marketing into perspective, you might want to revisit my post about Joe Pulizzi on Content Marketing. As Joe says, "we are content marketing publishers."

    I proudly share with you the list of Top 42 Content Marketing Blogs and encourage you to visit each. First, in case you have specific questions about the Junta42 Top 42 Content Marketing Blogs, here is more information.

    What is the Junta42 Top 42 Content Marketing Blog List?

    Here's the official description: "The Junta42 Top 42 Content Marketing Blogs list highlights the best bloggers on the web discussing content marketing. Each blog on the list has been rated by our expert staff in terms of content strength, depth, regularity and, to a very small extent, popularity."

    How does Junta42 calculate the Junta42 Top 42?

    As Junta42 explains, "Content marketing is all about the creation of great, story-form content (delivered through any channel) that ultimately influences someone to buy your product, take an action, or believe in a cause."

    Junta42 started tracking content marketing related blogs in 2007 with an initial 81 blogs. This list has definitely grown! For this latest ranking, Junta42 began with a list of over 350 blogs through nominations and known content marketing-related blogs and then rated each on the following factors, with a bias toward substance and relationship to content marketing:

    1. The number of posts in last quarter that pertained to a content marketing topic.

    2. Substantiveness of Posts.

    3. Google PageRank. (All blogs were checked on the same day.)

    4. Previous Ranking.

    And, now....

    The Junta42 Top 42 Content Marketing Blogs for April 2010


    Rank --- Blog Name --- Focus

    1 Convince and Convert Social Media

    2 Conversation Agent Marketing - General

    3 Online Marketing Blog Search Engine Marketing

    4 Web Ink Now Content Marketing

    5 Writing on the Web Content Marketing

    6 Inbound Internet Marketing Blog Internet

    7 Direct Marketing Observations Direct Marketing

    8 Connected Marketer Marketing - General

    9 Marketing Interactions Content Marketing

    10 The Lunch Pail Direct Digital Marketing

    11 White Paper Pundit White Papers

    12 Marketing with Meaning Marketing - General

    13 IdeaLaunch Content Marketing

    14 PR 2.0 Social Media/Public Relations

    15 ContentMarketingToday Content Marketing

    16 Influential Marketing Blog Marketing - General

    17 Moola Days Online Marketing [get badge]

    18 Buzz Marketing for Technology Social Media

    19 Rexblog Content Marketing

    20 eMedia Vitals Online Media

    21 PR 20/20 Public Relations/SEO

    22 Sparksheet Content Marketing

    23 Pamorama Social Media

    24 B2B Bloggers B2B Marketing

    25 Brain Traffic Web Content Strategy

    26 Copyblogger CopyWriting - Blogs/Blogging

    27 Web Strategy by Jeremiah Social Media

    28 ConverStations Blogs/Blogging

    29 Simple Marketing Blog Social Media Marketing <--

    30 Conversation Marketing Internet

    31 Ducttape Marketing Marketing - General

    32 Post Advertising Content Marketing

    33 Hard Knox Life Marketing - General

    34 Social Media Examiner Social Media

    35 TippingPoint Labs Social Media

    36 Writing White Papers CopyWriting

    37 Proactive Public Relations

    38 SEOptimize Search Marketing &SEO

    39 FASTforward Blog Social Media

    40 Social Media Explorer Social Media

    41 AriWriter Internet Marketing

    42 jaffe juice Marketing - General


    Thank you, Junta42! I am honored to be in such company. Congratulations to my fellow Junta42 Top Content Marketing Bloggers!

    Thursday, March 25, 2010

    Simple Marketing Now Turns 1!

    Colourful First Birthday CupcakesIt's hard for me to believe, yet it's true. Simple Marketing Now celebrates its one year anniversary today 3/25/10!

    Wow!

    Special thanks go to inspiring friends, colleagues and clients who have given me the opportunity to engage in conversation about marketing, the customer experience, integrating traditional marketing with social media, and exploring new approaches to old problems.

    To name just a few: Rob Jones, Rob Banks, Ann Handley, Shelley Ryan, Beth Harte, Matt Quint, David Rogers, Jeanne Byington, David Reich, Becky Carroll, David Polinchock, Drew McLellan, Gavin Heaton, Age of Conversation 3 co-authors [post coming soon], Andrea Learned, Rich Nadworny, Susan Abbott, Stephanie Weaver, Toby Bloomberg, Paul Chaney, Steve Woodruff, Anna Farmery, Scott Perron, Paul Friederichsen, Chelsie Thornton, Bethany Richmond, James Beach, Katherine Leon, Susan Negley and Jim Gould, Devon Valenti, Valerie Fritz, Dave Foster...

    Thanks, too, to my faithful readers!

    As a recap of the year, these are the top Simple Marketing Blog posts from the past year:

    Sandy Carter Integrates Social Media
    Simplicity Dominant Trend
    Mayo Clinic's Lee Aase: Simple Marketing in Action
    Fiskars: 360 Years Young Innovating
    Urban Outfitters: Be Where Customers Are
    BJ Fogg's Persuasive Bathroom Epiphany
    Wear-Dated Website Redesign Case Study
    Liana Evans Blends Social Media Search
    Floor Covering Weekly Columnist
    BRITE 09: Innovating During Downturns

    Thank You for your support and encouragement! I appreciate that you are part of my simple marketing explorations and I look forward to sharing more with you over the coming year! If you think of topics of specific interest to you, please let me know and I will share them here.

    -------------
    Photo Credit:
    Colourful First Birthday Cupcakes originally uploaded by clevercupcakes.

    Tuesday, January 19, 2010

    The State of Social Media Marketing 2010

    The State of Social Media MarketingHave you had a chance to dive into MarketingProfs' research report on The State of Social Media Marketing?

    As with most MarketingProfs content, I consider it a must read. 242 pages of charts and insights relating to social media marketing. I particularly appreciate that Tim McAtee, MarketingProfs director of research, specifically chose to examine company, individual marketer and consumer perspectives.

    As Beth Harte explains in Introducing ‘The State Of Social Media Marketing’ Report, MarketingProfs "tapped into 5,140 MarketingProfs members that represent more than 40 industry verticals–from Fortune 100 companies to individual consultants–to determine, in an unbiased manner, how companies, marketers and consumers are truly and specifically engaging in and implementing social media programs."

    I've poured through the data several times; each time I emerge with another Aha!

    If you aren't sure about the report, then definitely listen in on Tim's recent online seminar during which he took us through research highlights in The Naked Truth: Insights from our Social Media Marketing Research. No charge.

    In recommending this report to you, I confess that I am biased: I participated in the research.

    Tim explains in the report introduction that "prior to writing the survey for our large quantitative study, we hand-picked 30 social media experts and asked them a battery of qualitative questions about social media. Many answers are quoted verbatim within the report. Most questions that made it into our larger quantitative survey came directly from the answers of these experts. We truly tried to make this an unbiased study of social media marketing, guided by social media marketers."

    And, yes, I am quoted several times within the report!

    On 1/9/10, Fast Company FC Expert Blogger Craig Pelkey-Landes described highlights and surprises from the research in State of Social Media Marketing 2010. According to Tim, he discovered that uptight overly litigious and open honest tech forward companies have seen equal success with social media marketing - contrary to his early assumptions - doing so with different tactics.

    To me, that is why social media marketing is so powerful. It allows for a multitude of expressions as I am observing from monitoring the Social Flooring Index.

    Craig included one of my quotes in his article to describe perspectives on how social media marketing will evolve in the next few years. My response:

    It will grow. However, as more big orgs get on board, I sense conflict between the engagement aspects and the high-profile acquisition aspects. Challenge will be to preserve authenticity and transparency.” Christine B. Whittemore, Chief Simplifier, Simple Marketing Now

    Thank you, Tim, for including my perspectives on social media marketing in your research on the State of Social Media Marketing.

    Thank you, Craig, for your writeup on The State of Social Media Marketing.

    Thank you, MarketingProfs, for sharing so many valuable insights about the state of marketing and social media marketing.

    I'd love to hear your take on The State of Social Media Marketing.

    Wednesday, December 23, 2009

    Happy Holidays! from the Chief Simplifier...

    C.B. Whittemore, Chief Simplifier Elf

    Holiday Message from the Chief Simplifier & Elf!


    Happy Holidays! The Chief Simplifier [a.k.a. C.B. Whittemore] has become the Chief Elf with intense yet simple words of wisdom that she intends to apply to herself this Holiday Season!

    1. Simplify!


    Focus on what's essential this Holiday Season.

    2. Recharge!


    Focus on the positive sources of energy around you. If you can't come up with constructive solutions to the negative, then take a break from it. Once recharged, I bet constructive solutions will appear immediately!

    3. Refocus!


    What's essential to your customers, your business, you? What are your positive sources of energy? When you look back over the year, what worked? What offered you valuable insights and generated those Aha! moments that led to successes? Can you recreate more of those moments?

    That said, how do you plan on making the most of the Holidays so 2010 becomes not just filled with possibilities, but also marvelous realities?

    How will you Simplify, Recharge and Refocus!

    What would you add to the list?

    Happy, happy Holidays and all the best for 2010!

    Intensely Positive & Simple Regards,

    C.B.

    aka Chief Simplifier
    aka Chief Elf
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