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Friday, September 30, 2011

Practical Simple Marketing In The News - 9/30/11

Practical Simple Marketing In the News
It's Friday! September 30th, 2011 to be exact and here are this week's links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

  • Have you seen Nielsen's Social Media Report for Q3 2011? Here is link: http://ow.ly/6EiWy #practicalmktr
  •  Women top men as social media communicators http://ow.ly/6Ej8F #practicalmktr

    Practical Marketing Advice

    • Lovely SEO wisdom from @storyspinner http://ow.ly/6xRVF #practicalmktr
    • Change is afoot @ Facebook: timeline, new social apps, open graph. Oh my! http://ow.ly/6EjaW #practicalmktr
    • PR professionals: what yr rxn to 6 ways to track social media & public relations? http://ow.ly/6ElEF #practicalmktr

      Simple Marketing Inspiration

      • I Love the New Blog Tree: Fruit for your RSS Feed. http://ow.ly/6EiUa Thanks @eloqua for including Simple Marketing Blog! #practicalmktr
      • How SEO is like blackjack fr @brencournoyer http://ow.ly/6ElIl #CMI #practicalmktr

        Brands Being Practical With Social Media

        • Gr8 case study: how Orabrush went from YouTube to 3500 walmart stores using social media http://ow.ly/6Ej0U #practicalmktr -- Delighted U enjoyed that! Here is what caught my attn for Orabrush: http://ow.ly/6GO2P #practicalmktr
        • Innovation lessons from Washington Post: http://ow.ly/6ElLF via FastCo #practicalmktr
        • Google+ as means to opening social networking to K-12 schools. Wow! http://ow.ly/6ElO7 #practicalmktr

        Here's a link to previous editions of Practical Simple Marketing In the News.

        Thank you for reading!


        If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

        Best,

        C.B.

        Image credit: “#PracticalMktr” Wordle by CB Whittemore

        Wednesday, September 28, 2011

        The Blog Tree: New Growth Includes Simple Marketing Blog!

        The Blog Tree: New Growth Includes Simple Marketing Blog!
        Joy! Simple Marketing Blog has been included in a magnificent visualization [aka infographic] titled The Blog Tree: New Growth created by Eloqua, and the brilliant JESS3 about business bloggers.

        The infographic brilliantly simplifies how the ~70 blogs offer meaning and relate to one another. It's a brilliant combination for discovering fresh resources!

        I invite you to visit the JESS3 blog article about The Blog Tree: New Growth.  It takes you through the various iterations that led to the final Blog Tree visualization.

        Interestingly, Edelman’sBlogLevel measurement tool was used to identify, evaluate and spotlight "young blogs that stand out in a saturated blogosphere by consistently producing remarkable content." As I learned during a recent demonstration, BlogLevel paints a more holistic picture of influence or remarkableness because it examines frequency of posts, subscribers, SEO value and more, rather than only focusing on traffic and inbound links.

        Per the press release,

        "Like its predecessor, the New Growth edition of The Blog Tree explores the relationship between marketing, technology and data visualization bloggers, envisioning blogs as leaves on various branches and rooted by high traffic news and technology blogs. The new tree is made up of about 70 fresh blogs – those that were introduced after January 1, 2009 – to recognize their achievement in earning trust, influence and popularity in a mature and crowded market."

        I can't describe how thrilled - and honored - I am that Simple Marketing Blog has been included.

        At the same time, I'd like to call attention to the other blogs included. They represent brilliance and intense inspiration and include several wonderful online friends, too!

        By the way, if you would like to have your blog considered for the next iteration of The Blog Tree, visit the Eloqua Facebook Page and tag yourself in the image. 

        You can also follow all of these resources on Twitter via the Blog Tree Twitter List

        Design/Data Visualization:
        Cool Infographics http://www.coolinfographics.com/
        Fast Codesign http://www.fastcodesign.com/
        Datavisualization.ch http://datavisualization.ch/
        Visual.ly http://visual.ly/
        Pop Chart Lab http://popchartlab.tumblr.com/
        Column Five Media http://columnfivemedia.com/news/
        The Inforgraphics Blog http://www.infographicsblog.com/
        Information is Beautiful http://www.informationisbeautiful.net/
        Making Data Work http://visualization.geblogs.com/


        Established Company:
        It’s All About Revenue http://blog.eloqua.com/
        Cloud Blog http://cloudblog.salesforce.com/
        Lewis 360 http://blog.lewispr.com/
        verbatim http://blog.communispace.com/
        Q1 Blog http://blog.q1labs.com/
        Cloud Net Suite http://www.netsuiteblogs.com/blog/
        Openview Blog http://blog.openviewpartners.com/
        Technically Marketing http://www.technicallymarketing.com/
        Compendium http://blog.compendium.com/
        Chatter blog http://blog.chatter.com/
        The Employer Solutions Blog http://blog.sageabra.com/
        Simple Marketing Blog http://www.simplemarketingblog.com/

        News/Commentary:
        Social Media B2B http://socialmediab2b.com/
        About Foursquare http://aboutfoursquare.com/
        Content Marketing Institute Blog http://www.contentmarketinginstitute.com/blog/
        B2B Bloggers http://www.b2bbloggers.com/
        Savvy B2B Marketing http://www.savvyb2bmarketing.com/blog
        Pushing Social http://pushingsocial.com/
        Tech Busy http://www.techbusy.org/

        Personal (Marketer):
        B2B Marketing Insider http://www.b2bmarketinginsider.com/
        The Sales Lion http://www.thesaleslion.com/
        Brian Vellmure’s CRM Strategies Blog http://freecrmstrategies.wordpress.com/
        Mack Collier http://mackcollier.com/
        Helicopter to Work http://www.jchernov.com/
        Kidogo http://www.christinacacioppo.com/blog/
        Lies, Damned Lies and Statistics http://liesdamnedliesstatistics.com/

        Personal (Author):
        Brass Tack Thinking http://www.brasstackthinking.com/
        Pam Moore The Marketing Nut http://www.pammarketingnut.com/#
        Pros in Training http://www.prosintraining.com/
        The Dragonfly Effect Blog http://www.dragonflyeffect.com/blog/
        The Change Agent http://thechangeagentblog.com/

        Personal (Journalist):
        Communications Conversations http://www.arikhanson.com/
        Jolie O’Dell http://blog.jolieodell.com/
        Villagers with Pitchforks http://www.villagerswithpitchforks.com/
        Robin Wauters http://robinwauters.posterous.com/
        Chris Koch’s B2B Marketing Blog http://www.christopherakoch.com/
        Social Nerdia http://socialnerdia.com/
        A New Generation Marketer http://kdmedianow.com/
        Jessica Lawrence http://jessicahlawrence.com/

        Start-up:
        Y Combinator http://ycombinator.posterous.com/
        Brain Traffic Blog http://blog.braintraffic.com/
        The Official Klout Blog http://corp.klout.com/blog/
        Webbiquity http://webbiquity.com/
        The Empire Avenue Blog http://blog.empireavenue.com/
        Instagram http://blog.instagram.com/
        Perfect Market http://perfectmarket.com/blog
        Likeable Media Blog http://www.likeable.com/blog/
        Brafton Blog http://www.brafton.com/blog
        the “er” blog http://smarterer.com/blog/
        Tippingpoint Labs Blog http://tippingpointlabs.com/blog/
        Spark Boutik http://sparkboutik.com/blog/

        Root System:
        Marketing Sherpa http://www.marketingsherpa.com/
        MarketingProfs http://www.marketingprofs.com/
        Mashable http://mashable.com/
        Venture Beat http://venturebeat.com/
        TechCrunch http://techcrunch.com/
        Read Write Web http://www.readwriteweb.com/
        The Next Web http://thenextweb.com/
        GOOD Magazine http://www.good.is/magazine
        The Blog Tree: New Growth from Eloqua JESS3

        Here's my official badge! A cross between a leaf and a bird. I'm thrilled to pieces and have already added it to my blog sidebar as well as to the Simple Marketing Now website page about the Simple Marketing Blog.

        If you'd like to download or embed The Blog Tree, it's available atIt’s All About Revenue today.


        Enough about me... what's your reaction to The Blog Tree? Do you find it effective for learning about other blog resources? Does it draw you in? 


        Let me know in the comments.



        Friday, September 23, 2011

        Practical Simple Marketing in the News - 9/23/11

        Practical Simple Marketing In the News
        For the week ending 9/23/11, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

          Practical Marketing Advice

          • 4 big blunders on Facebook from AdAge: http://ow.ly/6xJVM #practicalmktr
          • How do you use Facebook to market your brand? Here's an infographic http://ow.ly/6xKUQ #practicalmktr
          • How are you using Google+? Consider it as platform for thought leaders: http://ow.ly/6xLlb #practicalmktr
          • From @AventeTile: Gr8 tips! RT @abebellini: 4 Website Best Practices (& a Tip!) You Can’t Afford to Ignore http://t.co/GARygleJ via @Savvy_B2B #practicalmktr

            Simple Marketing Inspiration

              Brands Being Practical With Social Media

              • I love crowd-sourced concepts. This one funded by US Dept of Defense to crowdsource military tactics http://ow.ly/6tE5K #practicalmktr
              • FastCo describes 7 reasons for embracing social business with IBM as example http://ow.ly/6xKgq #practicalmktr
              • The Army;s social media handbook. Updated and with commentary #practicalmktr http://ow.ly/6xRo6
              Here's a link to previous editions of Practical Simple Marketing In the News.


              Thank you for reading!

              If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

              Best,
              C.B.

              Image credit: “#PracticalMktr” Wordle by CB Whittemore

              Wednesday, September 21, 2011

              The Buying Process Starts With ZMOT

              If you are as intrigued as I am with changing purchase patterns and the role that search plays in the buying process, you will enjoy reading Google's new ebook about  ZMOT, Winning the Zero Moment of Truth.

              I consider the implications profound and recently wrote about them in Inbound Marketing and ZMOT: Perfect Together?

              The article includes links to the ebook and related resources.

              Would you let me know your take on the matter? What have you observed in your own behaviors? What about with your customers? How differently are they behaving?

              Thanks for reading!

              Best,

              C.B.



              Friday, September 16, 2011

              Practical Simple Marketing in the News - 9/16/11

              Practical Simple Marketing In the News
              These links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News - are coming to you directly from Boston! I'm here for some inbound marketing wisdom and to participate in the Hubspot User Group Summit 2011.

              Simple & Practical Marketing Data

              Practical Marketing Advice

              • From @oneforty: BREAKING: Facebook Announces New Subscribe Button http://bit.ly/pC8CXQ #practicalmktr
              • From @aventetile Good tips & advice! RT @abebellini: A SEO Plan to Replace Article Spamming http://t.co/UFWspCo via @sejournal #seo #practicalmktr
              • Summary of latest Twitter, Facebook, Google+ features/updates: http://ow.ly/6qT9j #practicalmktr
              • Facebook testing auto-grouping friends into smart lists http://ow.ly/6qU7S #practicalmktr
              • From @aventetile: RT @abebellini ..placing content in directories is effective, building useful communities will become more important #practicalmktr ~ agree
              • What's your take on Twitter's User Profiles Image Galleries? More relevant if you use Twitter.com http://ow.ly/6tA29 #practicalmktr

                Simple Marketing Inspiration

                • How often do you deal with decision fatigue? Tips http://ow.ly/6qU5i #practicalmktr
                •  Selling how customers want to buy: 5 steps http://ow.ly/6qUcp #practicalmktr
                • Very cool! In honor of Fair Trade Month [Oct], donate unused Twitter characters to Ben & Jerry's http://ow.ly/6tACX #practicalmktr
                • 6 major forces R driving change in our world. If you intend to innovate, read about them http://ow.ly/6tAS8 #practicalmktr

                  Brands Being Practical With Social Media

                  • How Naked Pizza uses Twitter: http://ow.ly/6qTxi Genuine #practicalmktr humor!
                  • What brands can learn from Lady Gaga from @deniseleeyohn #practicalmktr http://ow.ly/6qUon
                  • How different social media tools fit into disaster communication plans. From FastCo http://ow.ly/6tzjX #practicalmktr

                  Here's a link to previous editions of Practical Simple Marketing In the News.

                  Thank you for reading!


                  If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                  Best,

                  C.B.

                  Image credit: “#PracticalMktr” Wordle by CB Whittemore

                  Tuesday, September 13, 2011

                  Business Growth Summit: 9/12-23/11 For Strategies About Increasing Profits

                  Business Growth Summit: 9/12-23/11 For Strategies About Increasing Profits
                  If you are looking for insights and inspiration on how to improve your business success and profitability, look no further than Business Growth Summit, a free online event featuring leading business strategy experts. It takes place September 12 through 23, 2011.

                  I'm very pleased to be included in this event with a presentation about 'Getting Found Online'.

                  Here's a link to the recent release: Business Marketing Strategies Addressed During Business Growth Summit.

                  Business Growth Summit launched yesterday with a video from Guy Kawasaki, serial entrepreneur and author, whose latest book is Enchantment: The Art of Changing Hearts, Minds, and Actions.

                  You'll find a few more videos featured today, and the rest released Wednesday.

                  Register for the event and experience for yourself the advice Business Growth Summit presenters have to share with you. Then, let me know what resonates the most with you and what you consider most actionable.

                  Best,

                  C.B.
                   

                  Friday, September 9, 2011

                  Practical Simple Marketing in the News - 9/9/11

                  Practical Simple Marketing In the News
                  Here are links and resources for 9/9/11 shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

                  Enjoy!

                  Simple & Practical Marketing Data

                  • Why millionaires prefer Facebook to Twitter, incl data. Go figure! http://ow.ly/6exWj #practicalmktr
                  • Per Arketi Group survey, 92% of journalists are on LinkedIn: http://ow.ly/6lNq2 #practicalmktr
                  • Twitter beats Facebook for financial groups, incl data http://ow.ly/6exUM #practicalmktr

                    Practical Marketing Advice

                    • Google Alerts most popular choice for online monitoring http://ow.ly/6ey4S #practicalmktr -- From @jgombita: .@dianekrose @cbwhittemore used to get GREAT monitoring from Google Alerts, but not over past year. Incomplete & late coming. #practicalmktr
                    • Have you put Google Analytics Multi-Channel Funnel Reports to use yet? http://ow.ly/6lMTl #practicalmktr
                    • A roadmap for Facebook posts: http://ow.ly/6lNdY #practicalmktr

                      Simple Marketing Inspiration

                      • CNET wisdom on growing Facebook Fans and Twitter followers http://ow.ly/6ey1d #practicalmktr it's about engagement!
                      • 10 things Google+ does better per Pete Cashmore http://ow.ly/6eybI #practicalmktr

                        Here's a link to previous editions of Practical Simple Marketing In the News.

                        Thank you for reading!


                        If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                        Best,

                        C.B.

                        Image credit: “#PracticalMktr” Wordle by CB Whittemore

                        Wednesday, September 7, 2011

                        Just Released: Simple News and Insights - September 2011

                        Simple News and Insights
                        Hot off the press: the just released September 2011 issue of Simple News and Insights from Simple Marketing Now. Won't you check it out?

                        You can access Simple News and Insights by clicking on this link.

                        What's noteworthy:

                        For the first time, I've included an offer to download relevant social media marketing guides.

                        You'll find links to recent articles about content and social media marketing.

                        If you're attending any of the conferences I'm attending, I'd love to connect.

                        Thank you for reading the September 2011 issue of Simple Marketing Now's newsletter. I look forward to hearing your reactions!

                        Best,

                        C.B.

                        Tuesday, September 6, 2011

                        A Simple Twitter Primer: Tips and Guide

                        A Simple Twitter Primer: Tips and Guide
                        Are you considering getting deeply immersed in Twitter? If so, and you aren't sure where to start, you might enjoy reading my recent post on Simple Marketing Now's Content Talks Business Blog titled Getting Started with Twitter for Business.

                        The post details 10 tips for getting started with Twitter and offers access to a guide that goes into more detail on how to use Twitter for business.

                        If you are intrigued with Twitter, and looking for some guidance on how to get started, I'd love for you to check the post out and let me know what you think.

                        To access the post, simply click on this link to access my simple Twitter marketing primer tips and guide.

                        Thanks for reading!

                        Best,

                        C.B.

                        Friday, September 2, 2011

                        Practical Simple Marketing in the News - 9/2/11

                        Practical Simple Marketing In the News
                        Consider this the 9/2/11 post-Irene issue of links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

                        I hope those of you on the East Cost of the US weathered Irene successfully. We were lucky - see Hurricane Irene in Photos - but are still struggling to maintain dependable Internet connection [very tough for regular blogging :-(]. Here's my first post since Irene, titled Inbound Marketing and ZMOT: Perfect Together?

                        I wish you all - even outside the US - a very Happy Labor Day weekend!

                        Simple & Practical Marketing Data

                        • Data + perspective on why brands/companies need to pay attention to Twitter http://ow.ly/6exS2 #practicalmktr

                          Practical Marketing Advice

                          • Driving Facebook Fans to your website: tips from SocialMediaExaminer http://ow.ly/6exOi #practicalmktr 
                          • Have you noticed signs of 'facebook fatigue'? http://ow.ly/6exoG #practicalmktr 
                          • Facebook = happening place for luxury brands b/c "social endorsement" http://ow.ly/68vgW #practicalmktr 
                          • Questions for B2B companies before launching Facebook Fan Page: http://ow.ly/6exwo #practicalmktr  
                          • From AventeTile: Take note! Great advice. RT @imadnaffa: Are Your Surveys Worth Your Customers' Time? http://t.co/KlAvaXC #practicalmktr
                          • From AventeTile: Gr8 Tips! RT @michaelbesson: Build a Media Empire From Your Bedroom With Just a Laptop http://t.co/WP7glcw via @DannyBrown #practicalmktr

                            Simple Marketing Inspiration

                            • Delicious! H2 plan a social media campaign like an art thief http://ow.ly/68vjE #practicalmktr 
                            • Insights on viral videos and using video to communicate new brand messages http://ow.ly/68voZ #practicalmktr 

                              Brands Being Practical With Social Media

                              • Did you know? social media pays off for casinos, customers http://ow.ly/68vfa #practicalmktr 
                              • L'Oreal advises men on perfect facebook profile pix. http://ow.ly/6exu1 #practicalmktr 
                              • From Social Fresh a crowdsourced Facebook Marketing Book http://ow.ly/6dWxd #practicalmktr Fun!  

                              Here's a link to previous editions of Practical Simple Marketing In the News.

                              Thank you for reading!


                              If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                              Best,
                              C.B.

                              Image credit: “#PracticalMktr” Wordle by CB Whittemore
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