Have You Developed Personas for Your Business and Content?

Not all visitors, prospects or customers are the same. For that reason, you should consider identifying and developing personas for your business to create content that truly adds value.

To learn more, here is my latest article on Content Talks Business Blog:

Developing Personas for Content Marketing

Thanks for reading!

Best,

C.B.

Practical Simple Marketing in the News - 2/24/12

Are you ready for the 2/24/12 links and resources shared on Twitter, tagged #practicalmktr and grouped here together in Practical Simple Marketing In The News?

Simple & Practical Marketing Data

• Stats re: Twitter usage during SuperBowl ow.ly/9afoK #practicalmktr

Practical Marketing Advice

• How to craft perfect social media contest fr @OPENForum ow.ly/9aerX #practicalmktr
• Ck out @ClickZ 11 deadly social media sins ow.ly/9aipf #practicalmktr
• Fr TopRank blog: 4 tips for avoiding social media time suck ow.ly/9aiEl #practicalmktr
• Social Media for complex sale: where to start? ow.ly/9aj08 #practicalmktr

Simple Marketing Inspiration

• H2 build a social network the real way ow.ly/9aiKg #practicalmktr
• Pinterest for market research: fascinating #practicalmktr! ow.ly/9afhM

Brands Being Practical With Social Media

• So cool! Air Force aspires to 'social radar' to anticipate war http://ow.ly/9aje7 #practicalmktr
• Fascinating! How Twitter helped White House ow.ly/9aiNA #practicalmktr
• Social media success roadmap for musicians: http://ow.ly/9aj6E #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Keywords in Online Marketing

Keywords are critical for so many aspects of marketing online - from your website, to your social media network profiles - and yet keywords can be confusing.

To learn more about keywords, click on the following blog article link:

Getting Found Online: Keywords

I'd love to hear what you think and how you see applying keywords to your online marketing.

Best,

C.B.

Practical Simple Marketing In the News - 2/17/12

For the week ending 2/17/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• 12 factors that affect whether customers click 'buy' fr @amyafrica at NRF ow.ly/91sqR #practicalmktr
• RT @MarketingProfs: Roundup of Facebook Stats: 5 Years of Worldwide Growth ow.ly/93UV7 #practicalmktr

Practical Marketing Advice

• Awesome visual explaining social media with donuts via @clairesteichen ow.ly/91ps1 #practicalmktr [& ow.ly/91r6I
• RT @kimmiekm: C which pins came fr yr site: RT @Mikinzie: 3 ways to use Pinterest for Market Research bit.ly/wwLcpW #practicalmktr
• 7 Creative Ways Your Brand Can Use Pinterest: ow.ly/91uq4 #practicalmktr
• RT @JasonFalls: How to Craft the Perfect Social Media Contest - Useful tips from AMEX Open Forum - ar.gy/xyA #practicalmktr

Simple Marketing Inspiration

• Employers, workers navigate pitfalls of social media ow.ly/91rke #practicalmktr
• How Pinterest = next big thing in social media for business fr @JasonFalls ow.ly/91uir #practicalmktr
• Four pillars of content marketing from @heidicohen ow.ly/91uoq #practicalmktr

Brands Being Practical With Social Media

• How hospitals can use Pinterest... ow.ly/8SZVe #practicalmktr
• The state of social media in credit unions ow.ly/91rs2 #practicalmktr
• Have you participated in #FedValentines? So clever: ow.ly/93RAr #practicalmktr
• Chobani Yoghurt uses Pinterest. Tips: ow.ly/91uw0 #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Will You Share Facebook, Twitter Business Success Stories?

I need your help to counter a claim that Twitter and Facebook are a waste for business, and specifically flooring related businesses. Do you have a success story to share?

Learn more by clicking on this link:

Twitter and Facebook For Business Face-Off: 

Help Requested!

Thank you!

Best,

C.B.

Practical Simple Marketing in the News - 2/10/12

For the week ending 2/10/12, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

• How to create News-Feed-Worthy Facebook content http://ow.ly/8SZuz #practicalmktr
• Facebook Fan Page techniques via Amy Porterfield http://ow.ly/8SZim #CMI #practicalmktr
• LinkedIn, the 'relationship filter'. H2 advice: ow.ly/8SZ7K #practicalmktr
• 'Tag based on how people search" - Pinterest Link building & SEO strategies ow.ly/8SWCt #practicalmktr
• 4 types of businesses that should be on Pinterest ow.ly/8SY4I #practicalmktr

Simple Marketing Inspiration

• Bookmark this: 101 examples of Social Business ROI fr @peterkim ow.ly/8SYSJ #practicalmktr
• Why podcasts shld B part of yr content marketing strategy: ow.ly/8SWVF #CMI #practicalmktr
• Advice on social media in other languages ow.ly/8SXlQ #practicalmktr

Brands Being Practical With Social Media

• How nations can be united with social media via @mashable ow.ly/8SXuK #practicalmktr
• Cool lessons learned from @SpringsteenSays Twitter experience ow.ly/8SXrW #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 2/3/12

What you've been waiting all day for! Here are the 2/3/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• Healthcare and social media: men more likely than women to turn to Facebook, social networks ow.ly/8JWTp #practicalmktr
• Taste graphs sound more relevant than social connections. Do you agree? ow.ly/8JX7u #practicalmktr
• Facebook accounts for 3 in every 4 social networking minutes! ow.ly/8JX9N #practicalmktr

Practical Marketing Advice

• Pinterest Beginner's Guide from Mashable: ow.ly/8JUsL #practicalmktr
• Pinterest Tips & Tricks for cutting edge users ow.ly/8JUwJ #practicalmktr
• How To re: social media strategy for your business fr SmartBlog on Restaurants ow.ly/8JUO1 #practicalmktr

Simple Marketing Inspiration

• Fabulous advice on real way to build a social network acc. Reid Hoffman/founder LinkedIn ow.ly/8JXyY #practicalmktr
• Digital networks "allow committed groups to play by new rules" per Clay Shirky/Wired ow.ly/8JX3U #practicalmktr

Brands Being Practical With Social Media

• Redefining Travel business via social: Expedia & Bloggers ow.ly/8JUDe #practicalmktr
• Occupy movement develops social network for protesters ow.ly/8JXnB #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

10 Tips About Keywords and Getting Found Online

If you're interested in integrating keywords into your online marketing strategy, but find the topic confusing and/or you're not sure where to start, consider reading my 10 tips about keywords. Simply click on...

Getting Found Online: Keywords

Thanks for reading!

Best,

C.B.