Visit Simple Marketing Now!

If you'd like to read our blog content in real time, visit Simple Marketing Now directly and consider subscribing to Content Talks Business.

Friday, December 23, 2011

Practical Simple Marketing in the News 12/23/11

Practical Simple Marketing In the News
Before getting started with this week's links, I want to wish each and every one of you a happy, healthy holiday filled with friends and family, and wonderful success in the 2012 New Year!

In case you have a few moments to read, here are, for this week ending 12/23/11, links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.


Simple & Practical Marketing Data

  • Gr8 data re: Content marketing trends, benchmarks, budgets for 2012 ow.ly/87ibp #practicalmktr
  • Good reference info: Marketers plan to integrate social & email in 2012: ow.ly/87i6d R U doing same? #practicalmktr

    Practical Marketing Advice

    • Bookmark this infographic: how to search google for research ow.ly/85Iea #practicalmktr
    • Wise advice: 4 ways to optimize content for economy focused buyer: ow.ly/83cIn #practicalmktr #CMI
    • Don't forget to include your social profiles: social data influences search marketing ow.ly/864gE #practicalmktr

      Simple Marketing Inspiration

      • I love all these #practicalmktr ideas fr @deniseleeyohn in 2011 year in idea on Business Insider http://ow.ly/88qRG
      • Tracing Santa's family tree: delicious #practicalmktr! http://ow.ly/88pp8
      • What do you do to inspire trust for your business? ow.ly/80Yj2 Love these #practicalmktr ideas

        Brands Being Practical With Social Media

        • 3 Financial Services Companies online, doing content & social fr @Junta42 ow.ly/83cDY #CMI #practicalmktr

        Here's a link to previous editions of Practical Simple Marketing In the News.


        Thank you for reading!


        If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

        Best,
        C.B.

        Image credit: “#PracticalMktr” Wordle by CB Whittemore

        Friday, December 16, 2011

        Practical Simple Marketing in the News - 12/16/11

        Practical Simple Marketing In the News
        Here are links and resources shared on Twitter and tagged #practicalmktr for 12/16/11 grouped here together in Practical Simple Marketing In The News.

        Simple & Practical Marketing Data

        • Fascinating data fr @MarketingProfs re: Fortune 500 adoption of social media ow.ly/7TFEK #practicalmktr

          Practical Marketing Advice

          • I live by written ToDo lists, clipboards + favorite pens for productivity ow.ly/7VM7N #practicalmktr
          • 7 Biz goals of Content Marketing; go beyond Inbound Marketing fr @juntajoe #CMI ow.ly/7VN3U #practicalmktr
          • Leveraging social media for holiday season: 11 ideas fr ClickZ ow.ly/7VNvT #practicalmktr

            Simple Marketing Inspiration

            • Thinking of failure as success: ow.ly/7TFqy #practicalmktr inspiration!
            • Interesting ways startups are using social networking ow.ly/7VMCN #practicalmktr
            • Are you struggling with social media? Per MediaPost marketers are: http://ow.ly/80UDW #practicalmktr

              Brands Being Practical With Social Media

              • Love this success story of social media + traditional PR for @cupcakestop http://ow.ly/80Y3V #practicalmktr
              • Creative #practicalmktr approaches to marketing fr Lady Gaga, Vegemite, World's Best Job ow.ly/7TFin via Martin Lindstrom
              • Love this #practicalmktr story about dentists using social media, online marketing to get found, connect w cust ow.ly/7Y389

              Here's a link to previous editions of Practical Simple Marketing In the News.

              Thank you for reading!

              If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

              Best,

              C.B.

              Image credit: “#PracticalMktr” Wordle by CB Whittemore

              Friday, December 9, 2011

              Practical Simple Marketing in the News - 12/9/11

              Practical Simple Marketing In the News
              Here are the 12/9/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.


              Simple & Practical Marketing Data

              • Do you think social media metrics is key 2012 trend? emarketer: ow.ly/7OakD #practicalmktr
              • Harnessing geographic data to close a sale. Key 2012 trend? emarketer: ow.ly/7Oapt #practicalmktr

                Practical Marketing Advice

                • Have you used any of these ways to engage your Facebook Fan base? ow.ly/7LXxc #practicalmktr
                • RT @elaine_fogel: Top 10 Tips for Better Content Marketing j.mp/uQOhaw | CB: #practicalmktr advice
                • Navigating influencer relations: 5 suggestions fr @MarketingProfs ow.ly/7OaF4 #practicalmktr
                • 12 Marketing Predictions for 2012 fr @MarketingProfs ow.ly/7Obaa #practicalmktr
                • Add your tips for social media etiquette for business to Quora discussion with @dougkessler ow.ly/7SuHC #practicalmktr

                  Simple Marketing Inspiration

                  • Gr8 advice on how B2B cos can create long term sales engagement with social media http://ow.ly/7SuNP #practicalmktr
                  • How not to do business or social media. @shelholtz on Apple http://ow.ly/7TEWe #practicalmktr
                  • Who in addition to @rohnjaymiller & @samfiorella has deleted Klout profile? ow.ly/7Oc2J #practicalmktr
                  • Klout in the news: ow.ly/7ObM6 Comments are fascinating! #practicalmktr

                    Here's a link to previous editions of Practical Simple Marketing In the News.


                    Thank you for reading!

                    If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                    Best,
                    C.B.

                    Image credit: “#PracticalMktr” Wordle by CB Whittemore

                    Friday, December 2, 2011

                    Practical Simple Marketing in the News - 12/2/11

                    Practical Simple Marketing In the News
                    For the week ending 12/2/11, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

                    Simple & Practical Marketing Data

                    • ZMOT perspective on buying washer/dryer ow.ly/7zPCI #practicalmktr

                      Practical Marketing Advice

                      • Love these 7 deadly sins of Facebook fan page design ow.ly/7zPFO #practicalmktr
                      • 4 lovely tricks for building email list: ow.ly/7Jb39 #practicalmktr What wld you add?
                      • What makes good blog post? music to my ears ow.ly/7zOHZ #practicalmktr #CMI
                      • Good and bad QR code examples, thanks to @whatsnext via AdAge ow.ly/7Jbav #practicalmktr

                        Simple Marketing Inspiration

                        • Personal connections drive social media usage: ow.ly/7zC1w #practicalmktr
                        • Not that I'm surprised, but world needs more women entrepreneurs than ever ow.ly/7zOBI #practicalmktr
                        • From @ekaterina top 5 executives on Twitter ow.ly/7zOLd #practicalmktr How it's supposed to be done
                        • Redefining Public Relations in Social Media Age: ow.ly/7JaPR PRSA needs to speak with @dbreakenridge! #practicalmktr
                        • Social business has so much potential for positive transformation! ow.ly/7JbAV #practicalmktr
                        • Amazing? Cane for blind improves social interactions, mobility ow.ly/7LdnQ Reinvents user pain points #practicalmktr

                          Brands Being Practical With Social Media

                          • What do U think re: introducing new car via social media game? Ford + Zynga for Escape ow.ly/7zChN #practicalmktr
                          • Fascinating! NJ Transit starts mobile options with Google ow.ly/7zPv2 #practicalmktr
                          • Social media and politics. Here, the Republican perspective http://ow.ly/7LXrP #practicalmktr
                          • WSJ article about Banks going social: http://ow.ly/7LXjU Wldn't it B more social to ditch fees & really listen to customers? #practicalmktr
                          • Using Twitter to track epidemics ow.ly/7zOUB #practicalmktr [love this]
                          • And how social media can help track the bad guys ow.ly/7zQ7l #practicalmktr
                          • So Cool! How social media can help FBI solve crimes ow.ly/7zQ1N #practicalmktr

                          Here's a link to previous editions of Practical Simple Marketing In the News.


                          Thank you for reading!

                          If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                          Best,
                          C.B.

                          Image credit: “#PracticalMktr” Wordle by CB Whittemore

                          Wednesday, November 23, 2011

                          Simple Marketing Now Update - 11/23/11

                          Happy almost Thanksgiving to my U.S. based readers! What do you have planned for the holiday? In case you have time for some reading, here are ideas for you based on what I've published on the Simple Marketing Now website.

                          On Content Talks Business Blog, you'll find several blog articles having to do with 'getting started' a topic I'm getting more and more questions and comments about. If you can remember back to when you were new to blogs and social media, what did you find most helpful for exploring and getting immersed?
                          On Flooring The Consumer Blog, you'll find articles about the retail experience:
                          On the Social Flooring Index Blog, the November 2011 update is done. However, there' more relating to flooring and social media!
                          I welcome your comments and wish you and your family a wonderful Thanksgiving!
                          Thank you for reading.
                          Best,
                          C.B.

                          subscribe-to-our-monthly-news

                          Friday, November 18, 2011

                          Practical Simple Marketing in the News - 11/18/11

                          Practical Simple Marketing In the News
                          Here are the 11/18/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

                          Please note: I won't have a recap for you next Friday. Blame it on Thanksgiving :-). Enjoy and have a Great Thanksgiving for those of you in the U.S.!

                          Simple & Practical Marketing Data

                          • In support of ZMOT: social media influences brand reputation. data ow.ly/7ufSk #practicalmktr
                          • The challenges of using a social network to market. Here moms have limited tolerance ow.ly/7rSGq 

                            Practical Marketing Advice

                            • 15 social media marketing, measurement success questions fr ClickZ ow.ly/7rSMn Yr favorite? 
                            • Ignore Google+ at your own peril ow.ly/7rSSS #practicalmktr
                            • Have U set up a Google+ page? Reactions? ow.ly/7rT2b #practicalmktr
                            • Have U started updating yr Co LinkedIn status? Reactions? ow.ly/7uh6y #practicalmktr
                            • RT @chiefmartec: The Ten Commandments of an Awesome Lead-Generating Website twrt.me/8nyu63 via @KISSmetrics #practicalmktr

                              Simple Marketing Inspiration

                              • How does social media training fit into your business model? ow.ly/7rSCV #practicalmktr
                              • Insightful discussion re: Free/Not Free fr @socialmedia2day w Clay Shirky, IBM/Saul Berman http://ow.ly/7ulzC #practicalmktrs
                              • RT @samfiorella: I've taken back my Influence. Opted out of Klout. My Story: bit.ly/vSikmV #bizforum #smchat #practicalmktr

                                Brands Being Practical With Social Media

                                • FastCo re: Facebook for the Famous gets at soc network terms of service & who owns what http://ow.ly/7uhOS #practicalmktr Rxns?

                                Here's a link to previous editions of Practical Simple Marketing In the News.

                                Thank you for reading!

                                If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                Best,

                                C.B.

                                Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                Friday, November 11, 2011

                                Practical Simple Marketing in the News - 11/11/11

                                Practical Simple Marketing In the News
                                I missed last week's summary which means that you have two week's worth of delicious links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for 11/11/11.

                                Enjoy!

                                Simple & Practical Marketing Data

                                • Data on smartphone usage: now 62% reach of adults 25-24 ow.ly/7k0Tl #practicalmktr
                                • Social media and TV watching: study shows correlation ow.ly/7k4y1 #practicalmktr
                                • Infographic: search + social make good team ow.ly/7hKIR More ZMOT support #practicalmktr
                                • Consumer expectations re: Complaints on Twitter ow.ly/7k3yR #practicalmktr
                                • Luv this! Football tweets offer insight into harnessing Twitter ow.ly/7k48f #practicalmktr real-time benefits

                                  Practical Marketing Advice

                                  • Here's what will get your facebook page banned. Good #practicalmktr info: ow.ly/7eUD7
                                  • Have you used any of these free Facebook for business apps? ow.ly/7hKB6 Livestream sounds interesting! #practicalmktr
                                  • Fabulous preso: @MarkJohnsonFAIA: Entire list of K&B Apps in this @slideshare presentation ow.ly/7gXgV #kbtribechat
                                  • Selling w social media: attract, retain, convert, measure: ow.ly/7k0KE #practicalmktr via @smexaminer

                                    Simple Marketing Inspiration

                                    • Intense social media customer service wisdom fr @frankeliason http://ow.ly/7k4OD #practicalmktr
                                    • Fascinating take on telling stories: fear photos ow.ly/7eUuM #practicalmktr
                                    • Interesting perspectives on NYT, value of a like, the App paradox, differnt approaches to mktng movies ow.ly/7iXPD #practicalmktr
                                    • How social filter makes ad campaign mentality obsolete ow.ly/7k43L #practicalmktr
                                    • How not to make social media a waste of time ow.ly/7k4hN #practicalmktr

                                      Brands and Products Being Practical With Social Media

                                      • KFC Twitter account has fun with @NYTChicken aka Sexy Chicken ow.ly/76i7o #practicalmktr
                                      • Disney Interactive VP speaks re future of #Mobile Advertising. Gr8 Interview bit.ly/v6b9T1 #practicalmktr via @samfiorella:
                                      • Starwood, L'Oreal leverage social media for customer service, brand loyalty ow.ly/7k4dU #practicalmktr
                                      • How philanthropists can make use of social media: ow.ly/76ief #practicalmktr
                                      • Social business and banking: transforming banking with social media http://ow.ly/7k6Gs #practicalmktr
                                      • Were you aware? 8 web shows bigger than you think ow.ly/7g5ua #practicalmktr
                                      • How much warthog food have you sold? when brands as publishers go wrong ow.ly/7g5Br #practicalmktr
                                      • Using Twitter to sell ice cream treats ow.ly/7eUHB #retailexp #practicalmktr

                                      Here's a link to previous editions of Practical Simple Marketing In the News.


                                      Thank you for reading!


                                      If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                      Best,
                                      C.B.

                                      Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                      Wednesday, November 9, 2011

                                      Simple Marketing Now Update - 11/9/11

                                      Simple Marketing Now Update - 11/9/11
                                      It's true! I've been terribly delinquent... Blame it on the freak 16 inches of snow during Halloween weekend which led to no power/Internet for a few days. And the intensity of Bathroom Blogfest 2012...

                                      In any case, I need to update you on blogging goings on and Simple Marketing Now. Note that I am gradually shifting publication of major articles onto the Simple Marketing Now website. [In fact, you'll notice that, in addition to Content Talks Business blog articles, the Social Flooring Index and Flooring The Consumer articles I describe below all appear on SimpleMarketingNow.com.] I would love for you to follow me there when you are ready.

                                      I mentioned Bathroom Blogfest 2012. Did you follow all of the activity? Here is the link to the final Bathroom Blogfest 2012 recap:  ~ 45 fantastic blog articles published. I hope you get to check them out if you haven't already.

                                      In big news, I have updated the Social Flooring Index [last update was in April 2011]. One more article analyzing conversations will be ready tomorrow or so. In the meantime, check out the following:
                                      On the Content Talks Business Blog [I invite you to subscribe!], I've recently published the following articles you might be interested in:
                                      On Flooring The Consumer, the latest articles include:

                                      Friday, October 28, 2011

                                      Practical Simple Marketing in the News - 10/28/11

                                      Practical Simple Marketing In the News
                                      Here are links and resources for the week ending 10/28/11 shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.


                                      Simple & Practical Marketing Data

                                      • Women improve startups chances of success. Fascinating research re: gender diversity benefits ow.ly/766wL #practicalmktr
                                      • Fascinating! politics & social media: 86% republicans, 75% democrats use Twitter ow.ly/76haa #practicalmktr
                                      • Bookmark: Mary Meeker's latest awesome web 2.0 preso re: state of web ow.ly/765Oe #practicalmktr

                                        Practical Marketing Advice

                                        • What's yr experience w QR codes? Here's 5 reasons they may B waste: ow.ly/6Z1eD #practicalmktr
                                        • RT @jmctigue: 11 Ways to Repurpose Your Content for Inbound Marketing - Kunocreative.com/blog/bid/50136… #practicalmktr
                                        • Love this description of why Facebook is becoming media world black hole http://ow.ly/76hYd #practicalmktr

                                          Simple Marketing Inspiration

                                          • Sound #practicalmktr advice: marketers, don't be creepy with social media ow.ly/6Z0Yr
                                          • How often do you use story in your presentations? ow.ly/765Ce #practicalmktr

                                            Brands Being Practical With Social Media

                                            • MLB Fan Cave integrates social media with content & art http://ow.ly/76hfl #practicalmktr
                                            • Marines have released social media handbook. Now actively use tools of social media ow.ly/766hP #practicalmktr
                                            • Love CDC's use of social media and humor to help peeps prepare for [zombie] apocalypse ow.ly/76h5r #practicalmktr

                                            Here's a link to previous editions of Practical Simple Marketing In the News.


                                            Thank you for reading!


                                            If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                            Best,
                                            C.B.

                                            Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                            Wednesday, October 26, 2011

                                            Climbing Out of Our Way: Innovative Thinking + Bathroom Blogfest 2011

                                            Bathroom Blogfest 2011 Three blog articles from Bathroom Blogfest 2011 had me thinking about innovative thinking and how to break through hard-held assumptions that prevent us from effecting positive change [see Switch, Climbing Out, Social Media and Change: Bathroom Blogfest 2011]. In other words, how do we climb out of our own way?

                                            I really enjoyed Denise Lee Yohn's advice in note to ceo: take a crap. It's not too dissimilar from Walking in Her Shoes. But, more intense, gritty, real and effective. One of the wonders that the tools of social media offer is the opportunity to listen to what's being said. Not just about us, but about our category, how we fit into customers' bigger picture. Through tweets and blog posts and Facebook updates, we may humbly absorb what's being said and how we fit in. From there we can figure out how to do things better - assuming we care.

                                            The same exists in the real world; we just forget about it or don't take the time or assume it doesn't matter. So, take note and take a crap!

                                            Speaking of assumptions, Bruce SandersClimb Out of Mistaken Assumptions marvelously highlights how assumptions can be totally wrong. Have you encountered a similar situation? How did you discover that you were mistaken?

                                            Isn't it interesting how important communications is? For exploring assumptions and forcing realizations? How do you communicate with your constituents? What methods do you use? Which media have you found effective?

                                            Joseph Michelli's post about Zappos and You’ve been Faced at the Bathroom Blogfest 2011 reminded me of Bathrooms: The best place to communicate to employees [note: be sure to read the comments]. It worked for Joseph! Kudos to Zappos for being so innovative and practical in communicating message. After all, media for communication aren't always digital or even traditional. 
                                            Finally, this FastCoDesign article titled Ideo: How to Turn Social Taboos Into Innovative Products is filled with fascinating insights on innovation based on mistaken assumptions. My favorite has to do with how to reach people who don't even realize there's a solution to their problem. 

                                            In a world where providing value has to do with answering people's questions through remarkable content, how do you craft that content when the person you can help doesn't know which questions to ask?  This is true for the taboo as well as the mundane.

                                            Answer: we listen intensely for those golden insights - with minds purged of mistaken assumptions and open to possibilities... We climb out of our own way.

                                            Here are two favorite bathroom scenes to help you in climbing out.

                                            Ruprecht in Dirty Rotten Scoundrels [click here for link to YouTube]:

                                            And Dennis the Menace raiding Mr. Wilson's bathroom at about the 5 minute mark [click here for link to YouTube]:



                                            Happy Bathroom Blogfest 2011!

                                            Friday, October 21, 2011

                                            Practical Simple Marketing in the News - 10/21/11

                                            Practical Simple Marketing In the News
                                            Here are the 10/21/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.


                                            Simple & Practical Marketing Data

                                            • Social media metrics fr @Avinash: conversation, amplification, applause, eco value: http://t.co/XlLfBMPI Intense #practicalmktr
                                            • Pay attn: 5 steps for tracking, monetizing website conversions http://ow.ly/6Z0Aq #practicalmktr #CMI

                                              Practical Marketing Advice

                                              • RT @juntajoe: Just in case...10 Questions to Ask Before You Blog bit.ly/nmMyeR #cmi #practicalmktr
                                              • 3 steps for developing online reputation management strategy http://ow.ly/6Z0VS #practicalmktr fr ClickZ
                                              • RT @TomMartin:12 Most Effective Strategies 4 Corporate Blog Curation | ow.ly/73mZ5 (outstanding post by @samfiorella #practicalmktr
                                              • Do you know these 5 small business things about Google+? ow.ly/6YYyv #practicalmktr
                                              • Here's what you can expect fr Google+ for business: ow.ly/6YZ14 Reactions? #practicalmktr

                                                Simple Marketing Inspiration

                                                • "Go Do" says @louimbriano in ChangeThis Manifesto: http://t.co/FshAr2dG Love how he listens to fans/customers #practicalmktr
                                                • Love these 6 lessons re: community management ow.ly/6Z0sB #practicalmktr [note: naked man alert]

                                                  Brands Being Practical With Social Media

                                                  • Real people vs. stock photos. G'by IBM happy man! Love this #practicalmktr story ow.ly/6YZJk
                                                  • Reimagining newspaper reading as inherently social experience: WSJ on Facebook ow.ly/6Z0oJ #practicalmktr
                                                  • Learn about Oscar de la Renta, role of social media. Gr8 job @OscarPRGirl ow.ly/6Z0LO #retailexp #practicalmktr
                                                  • How Burberry uses social networking for fashion catwalk show: ow.ly/6YZyG #retailexp #practicalmktr

                                                  Here's a link to previous editions of Practical Simple Marketing In the News.


                                                  Thank you for reading!


                                                  If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                                  Best,
                                                  C.B.

                                                  Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                                  Wednesday, October 19, 2011

                                                  Bathroom Blogfest 2011: Climbing Out!

                                                  Bathroom Blogfest 2011: Climbing Out!
                                                  It's official! Bathroom Blogfest 2011 takes place next week from October 24 through 28, 2011. It celebrates the theme of "Climbing Out". I hope you'll join us.

                                                  Some details...

                                                  UX Magazine published It's Time to "Climb Out" and Rethink the User Experience!

                                                  Tile Magazine's Arpi Nalbandian published We're Ready for Bathroom Blogfest 2011. Are you?

                                                  The official press release can be found by clicking on Bathoom Blogfest 2011 Urges 33 Bloggers to 'Climb Out', Reinvent Customer Experience

                                                  Furthermore, in honor of Bathroom Blogfest 2011, Whittemore and fellow participant Professor Toilet will co-host #KBTribeChat, a weekly Twitter discussion for kitchen and bath industry companies and professionals, on Wednesday, 10/26/11 from 2pm to 3pm EST. The Twitter chat will explore ‘Rethinking the bathroom

                                                  If you'd like to learn more about Bathroom Blogfest 2011, visit http://www.BathroomBlogfest.com. Follow Bathroom Blogfest on Twitter @BathroomBlogfes, look for the tag “#BathroomEXP” on Twitter or ‘Like’ on Facebook http://www.facebook.com/BatrhoomBlogfest. You can also contact me by leaving a comment.

                                                  Here is the list of those participating in Bathroom Blogfest ’11:

                                                  Susan Abbott - @susanabbott - Customer Experience Crossroads - http://www.customercrossroads.com/customercrossroads/

                                                  Paul Anater - @Paul_Anater - Kitchen and Residential Design - http://www.KitchenAndResidentialDesign.com

                                                  Shannon Bilby - @shannonbilby – From The Floors Up - http://fromthefloorsup.com/

                                                  Toby Bloomberg - @TobyDiva - Diva Marketing - http://bloombergmarketing.blogs.com/bloomberg_marketing/

                                                  Laurence Borel - @blogtillyoudrop - Blog Till You Drop - http://www.laurenceborel.com/

                                                  Bill Buyok - @AventeTile - Avente Tile Talk Blog - http://tiletalk.blogspot.com/

                                                  Jeanne Byington - @ jmbyington - The Importance of Earnest Service - http://blog.jmbyington.com/

                                                  Becky Carroll - @ bcarroll7 - Customers Rock! - http://customersrock.net/

                                                  Katie Clark - @practicalkatie - Practical Katie - http://practicalkatie.blogspot.com/

                                                  Nora DePalma - @noradepalma - O’Reilly DePalma: The Blog - http://www.oreilly-depalma.com/blog/

                                                  Paul Friederichsen - @pfriederichsen - The BrandBiz Blog - http://brandbizblog.com/

                                                  Tish Grier - @TishGrier - The Constant Observer - http://spap-oop.blogspot.com

                                                  Elizabeth Hise - @EHise - Flooring The Consumer ­http://flooringtheconsumer.blogspot.com/

                                                  Emily Hooper - @FCNewsMag – Floor Covering News Blog http://www.fcnews.net/category/blog/

                                                  Diane Kazan – @dkazan - Urban Design Renovation - http://blog.urbandesignrenovation.com

                                                  Joseph Michelli - @josephmichelli - Dr. Joseph Michelli’s Blog - www.josephmichelli.com/blog

                                                  Veronika Miller - @Modenus - Modenus Blog - http://www.modenus.com/blog

                                                  Arpi Nalbandian - @TileEditor - TILE Magazine Editor Blog - http://www.tilemagonline.com/Articles/Blog_Nalbandian

                                                  David Polinchock - @Polinchock - Polinchock’s Ponderings - http://blog.polinchock.com/

                                                  Professor Toilet - @ProfessorToilet - American Standard’s Professor Toilet - http://www.professortoilet.com/

                                                  David Reich - @davidreich - My 2 Cents - http://reichcomm.typepad.com/my_weblog/

                                                  Victoria Redshaw & Shelley Pond - @scarletopus - Scarlet Opus Trends Blog - http://trendsblog.co.uk/

                                                  Sandy Renshaw - @purplewren - Purple Wren - http://www.purplewren.com/

                                                  Bethany Richmond - The Carpet and Rug Institute Blog - http://www.carpet-and-rug-institute-blog.com/

                                                  Bruce Sanders - RIMtailing - http://rimtailing.blogspot.com/

                                                  Paige Smith – Neuse Tile Service Blog - http://neusetile.wordpress.com/

                                                  Stephanie Weaver - @experienceology - Experienceology - http://experienceology.blogspot.com/

                                                  Christine B. Whittemore - @cbwhittemore – Content Talks Business Blog - http://simplemarketingnow.com/content-talks-business-blog/, Simple Marketing Blog http://www.simplemarketingblog.com/, The Carpetology Blog http://carpetology.blogspot.com/, Smoke Rise & Kinnelon Blog - http://smokerise-nj.blogspot.com/

                                                  Ted Whittemore - @TedWhittemore – Working Computers - http://www.kinneloncomputers.com/

                                                  Chris Woelfel - @tileexperts – Artcraft Granite, Marble & Tile Co. -www.artcraftgmt.com

                                                  Patty Woodland - @BrokenTeepee - Broken Teepee - http://www.brokenteepee.com/

                                                  Denise Lee Yohn - @deniseleeyohn – brand as business bites - http://deniseleeyohn.com/bites/

                                                  Stay tuned and please help us get the word out. I think this is going to be the best Bathroom Blogfest ever!

                                                  Best,

                                                  C.B.

                                                  Friday, October 14, 2011

                                                  Practical Simple Marketing in the News - 10/14/11

                                                  Practical Simple Marketing In the News
                                                  Here follow the 10/14/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

                                                  Practical Marketing Advice

                                                  • Search optimization and social media wisdom from @storyspinner http://ow.ly/6VJiZhttp://ow.ly/6VJiZ #practicalmktr
                                                  • Who is using Facebook Subscribe? What do you think of it? http://ow.ly/6VJyl #practicalmktr
                                                  • What Facebook changes mean for marketers, advertisers http://ow.ly/6L4Sb #practicalmktr
                                                  • Valuable #practicalmktr advice on h2 ensure Facebook doesn't tear down your wall http://t.co/2EQqbUQD

                                                    Simple Marketing Inspiration

                                                    • How small businesses can stay ahead of Facebook changes: http://t.co/ti71q0g6 #practicalmktr What R U doing?
                                                    • Fascinating glimpse into value Twitter offers worldwide for communication http://ow.ly/6VISS #practicalmktr

                                                      Brands Being Practical With Social Media

                                                      • Case study example: religion on Facebook, more specifically Jesus Daily http://ow.ly/6L4dl #practicalmktr
                                                      • Brand marketing interview: how SBux transformed coffee fr commodity to brand http://t.co/Wg8yPvTi #practicalmktr
                                                      • The Starbucks Card makes transactions social. Love it @TheBeanCast http://t.co/tdBe4IBr #practicalmktr
                                                      • How a brand like KFC embraces social media: http://ow.ly/6VIK2 Marvelous! #practicalmktr

                                                      Here's a link to previous editions of Practical Simple Marketing In the News.


                                                      Thank you for reading!


                                                      If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                                      Best,
                                                      C.B.

                                                      Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                                      Wednesday, October 12, 2011

                                                      October 2011 Simple Marketing Now Newsletter

                                                      October 2011 Simple Marketing Now Newsletter
                                                      Last week, I issued the October 2011 issue of the Simple Marketing Now Newsletter. In it, I focus on Getting Found Online, a topic that comes up repeatedly lately.

                                                      I recap the newsletter on the Content Talks Business Blog in a post titled Get Found Online - October 2011 Newsletter and would love to hear your reactions.

                                                      What are you finding in interactions with customers and clients? How much time do they spend online before visiting your business? Are you using online content to start developing a relationship with them before they contact you? What are you finding most effective? I'd love to hear.

                                                      I invite you to read the Simple Marketing Now October 2011 newsletter.

                                                      If you like what you see, you might consider subscribing to the newsletter to receive it directly to your inbox.

                                                      Regardless, I hope you'll share what you are experiencing in your marketplact.

                                                      Thank you for reading.

                                                      Best,

                                                      C.B.




                                                      Friday, October 7, 2011

                                                      Practical Simple Marketing in the News - 10/7/11

                                                      Practical Simple Marketing In the News
                                                      Happy Friday! Here are the links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for 10/7/11.


                                                      Practical Marketing Advice
                                                      • 20 Hidden LinkedIn tricks from @hubspot http://ow.ly/6ElQT #practicalmktr
                                                      • Gr8 advice: 15 tips small business PPC advertising http://ow.ly/6L3P7 #practicalmktr
                                                      • Wisdom on why, H2 use social media for customer service. Note bully advice fr @drnatalie #practicalmktr http://ow.ly/6KV7j
                                                      • Twitter & Bing renew real-time search relationship. Google did not. Implications? http://ow.ly/6L1zb #practicalmktr
                                                      • How to 'cloudify' your work easily fr FastCo, #practicalmktr ideas 4 Google docs, DropBox http://ow.ly/6L2K6
                                                      • Building the case for bigger social media budget: track results, build analogies, create axnbl insights http://ow.ly/6L2PO #practicalmktr
                                                      • Nice recap of how to launch a Twitter chat: http://ow.ly/6L45Z #practicalmktr
                                                      • Why email still matters in a social media world. Note tips! http://ow.ly/6L3Vi #practicalmktr
                                                      Simple Marketing Inspiration
                                                      • Why you have no friends. ClickZ explains h2 do it right: have passion, be sincered, be #practicalmktr http://ow.ly/6ElWB
                                                      • Love these 3 biz lessons inspired by counterinsurgency manual: http://ow.ly/6L447 #practicalmktr
                                                      • Focus social media on loyalists rather than prospects. do you agree? http://ow.ly/6L3Yc #practicalmktr
                                                      • H2 motivate friends, followers: 'U gotta C Bway show' via social media ~Reichheld & loyalty http://ow.ly/6L1kr #practicalmktr

                                                        Brands Being Practical With Social Media

                                                        • How California Tortilla handles customer feedback online. Notice consistent, co-wide approach http://ow.ly/6L0HZ #retailexp #practicalmktr
                                                        • Case study material: Singapore Airlines finally discovers Facebook, Twitter http://ow.ly/6L1PL #practicalmktr
                                                        • Worth watching: Walmart intends to reshape future of shopping #retailexp by mapping social genome http://ow.ly/6L2iK #practicalmktr
                                                        • How NPR media strategist Andy Carvin tweets revolutions. http://ow.ly/6L2bJ Fascinating #practicalmktr
                                                        • Social media case study: Brooklyn Museum. Lesson: don't spread 2 thin. Gr8 discn in comments http://ow.ly/6L31H #practicalmktr

                                                        Here's a link to previous editions of Practical Simple Marketing In the News.


                                                        Thank you for reading!


                                                        If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                                        Best,
                                                        C.B.

                                                        Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                                        Tuesday, October 4, 2011

                                                        Alltop and Simple Marketing Blog: Yeah, Baby!

                                                        Alltop and Simple Marketing Blog: Yeah, Baby!
                                                        More wonderful news for Simple Marketing Blog! I received notification from Alltop.com that "we" are now listed on Alltop in Marketing. Yeah, Baby!

                                                        Are you familiar with Alltop? It's a fabulous resource for discovering new blog and news resources. I regularly refer to it in presentations.

                                                        It's user friendly, intuitive and comprehensive beyond belief.

                                                        Especially now that Simple Marketing Blog is included ! ;-)

                                                        Ok. Thanks for sharing this moment with me.

                                                        Back to work now.

                                                        Unless you are busy researching something for work. In which case, you definitely want to spend more time on Alltop!

                                                        Best,

                                                        C.B.

                                                        Friday, September 30, 2011

                                                        Practical Simple Marketing In The News - 9/30/11

                                                        Practical Simple Marketing In the News
                                                        It's Friday! September 30th, 2011 to be exact and here are this week's links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

                                                        Simple & Practical Marketing Data

                                                        • Have you seen Nielsen's Social Media Report for Q3 2011? Here is link: http://ow.ly/6EiWy #practicalmktr
                                                        •  Women top men as social media communicators http://ow.ly/6Ej8F #practicalmktr

                                                          Practical Marketing Advice

                                                          • Lovely SEO wisdom from @storyspinner http://ow.ly/6xRVF #practicalmktr
                                                          • Change is afoot @ Facebook: timeline, new social apps, open graph. Oh my! http://ow.ly/6EjaW #practicalmktr
                                                          • PR professionals: what yr rxn to 6 ways to track social media & public relations? http://ow.ly/6ElEF #practicalmktr

                                                            Simple Marketing Inspiration

                                                            • I Love the New Blog Tree: Fruit for your RSS Feed. http://ow.ly/6EiUa Thanks @eloqua for including Simple Marketing Blog! #practicalmktr
                                                            • How SEO is like blackjack fr @brencournoyer http://ow.ly/6ElIl #CMI #practicalmktr

                                                              Brands Being Practical With Social Media

                                                              • Gr8 case study: how Orabrush went from YouTube to 3500 walmart stores using social media http://ow.ly/6Ej0U #practicalmktr -- Delighted U enjoyed that! Here is what caught my attn for Orabrush: http://ow.ly/6GO2P #practicalmktr
                                                              • Innovation lessons from Washington Post: http://ow.ly/6ElLF via FastCo #practicalmktr
                                                              • Google+ as means to opening social networking to K-12 schools. Wow! http://ow.ly/6ElO7 #practicalmktr

                                                              Here's a link to previous editions of Practical Simple Marketing In the News.

                                                              Thank you for reading!


                                                              If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                                              Best,

                                                              C.B.

                                                              Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                                              Wednesday, September 28, 2011

                                                              The Blog Tree: New Growth Includes Simple Marketing Blog!

                                                              The Blog Tree: New Growth Includes Simple Marketing Blog!
                                                              Joy! Simple Marketing Blog has been included in a magnificent visualization [aka infographic] titled The Blog Tree: New Growth created by Eloqua, and the brilliant JESS3 about business bloggers.

                                                              The infographic brilliantly simplifies how the ~70 blogs offer meaning and relate to one another. It's a brilliant combination for discovering fresh resources!

                                                              I invite you to visit the JESS3 blog article about The Blog Tree: New Growth.  It takes you through the various iterations that led to the final Blog Tree visualization.

                                                              Interestingly, Edelman’sBlogLevel measurement tool was used to identify, evaluate and spotlight "young blogs that stand out in a saturated blogosphere by consistently producing remarkable content." As I learned during a recent demonstration, BlogLevel paints a more holistic picture of influence or remarkableness because it examines frequency of posts, subscribers, SEO value and more, rather than only focusing on traffic and inbound links.

                                                              Per the press release,

                                                              "Like its predecessor, the New Growth edition of The Blog Tree explores the relationship between marketing, technology and data visualization bloggers, envisioning blogs as leaves on various branches and rooted by high traffic news and technology blogs. The new tree is made up of about 70 fresh blogs – those that were introduced after January 1, 2009 – to recognize their achievement in earning trust, influence and popularity in a mature and crowded market."

                                                              I can't describe how thrilled - and honored - I am that Simple Marketing Blog has been included.

                                                              At the same time, I'd like to call attention to the other blogs included. They represent brilliance and intense inspiration and include several wonderful online friends, too!

                                                              By the way, if you would like to have your blog considered for the next iteration of The Blog Tree, visit the Eloqua Facebook Page and tag yourself in the image. 

                                                              You can also follow all of these resources on Twitter via the Blog Tree Twitter List

                                                              Design/Data Visualization:
                                                              Cool Infographics http://www.coolinfographics.com/
                                                              Fast Codesign http://www.fastcodesign.com/
                                                              Datavisualization.ch http://datavisualization.ch/
                                                              Visual.ly http://visual.ly/
                                                              Pop Chart Lab http://popchartlab.tumblr.com/
                                                              Column Five Media http://columnfivemedia.com/news/
                                                              The Inforgraphics Blog http://www.infographicsblog.com/
                                                              Information is Beautiful http://www.informationisbeautiful.net/
                                                              Making Data Work http://visualization.geblogs.com/


                                                              Established Company:
                                                              It’s All About Revenue http://blog.eloqua.com/
                                                              Cloud Blog http://cloudblog.salesforce.com/
                                                              Lewis 360 http://blog.lewispr.com/
                                                              verbatim http://blog.communispace.com/
                                                              Q1 Blog http://blog.q1labs.com/
                                                              Cloud Net Suite http://www.netsuiteblogs.com/blog/
                                                              Openview Blog http://blog.openviewpartners.com/
                                                              Technically Marketing http://www.technicallymarketing.com/
                                                              Compendium http://blog.compendium.com/
                                                              Chatter blog http://blog.chatter.com/
                                                              The Employer Solutions Blog http://blog.sageabra.com/
                                                              Simple Marketing Blog http://www.simplemarketingblog.com/

                                                              News/Commentary:
                                                              Social Media B2B http://socialmediab2b.com/
                                                              About Foursquare http://aboutfoursquare.com/
                                                              Content Marketing Institute Blog http://www.contentmarketinginstitute.com/blog/
                                                              B2B Bloggers http://www.b2bbloggers.com/
                                                              Savvy B2B Marketing http://www.savvyb2bmarketing.com/blog
                                                              Pushing Social http://pushingsocial.com/
                                                              Tech Busy http://www.techbusy.org/

                                                              Personal (Marketer):
                                                              B2B Marketing Insider http://www.b2bmarketinginsider.com/
                                                              The Sales Lion http://www.thesaleslion.com/
                                                              Brian Vellmure’s CRM Strategies Blog http://freecrmstrategies.wordpress.com/
                                                              Mack Collier http://mackcollier.com/
                                                              Helicopter to Work http://www.jchernov.com/
                                                              Kidogo http://www.christinacacioppo.com/blog/
                                                              Lies, Damned Lies and Statistics http://liesdamnedliesstatistics.com/

                                                              Personal (Author):
                                                              Brass Tack Thinking http://www.brasstackthinking.com/
                                                              Pam Moore The Marketing Nut http://www.pammarketingnut.com/#
                                                              Pros in Training http://www.prosintraining.com/
                                                              The Dragonfly Effect Blog http://www.dragonflyeffect.com/blog/
                                                              The Change Agent http://thechangeagentblog.com/

                                                              Personal (Journalist):
                                                              Communications Conversations http://www.arikhanson.com/
                                                              Jolie O’Dell http://blog.jolieodell.com/
                                                              Villagers with Pitchforks http://www.villagerswithpitchforks.com/
                                                              Robin Wauters http://robinwauters.posterous.com/
                                                              Chris Koch’s B2B Marketing Blog http://www.christopherakoch.com/
                                                              Social Nerdia http://socialnerdia.com/
                                                              A New Generation Marketer http://kdmedianow.com/
                                                              Jessica Lawrence http://jessicahlawrence.com/

                                                              Start-up:
                                                              Y Combinator http://ycombinator.posterous.com/
                                                              Brain Traffic Blog http://blog.braintraffic.com/
                                                              The Official Klout Blog http://corp.klout.com/blog/
                                                              Webbiquity http://webbiquity.com/
                                                              The Empire Avenue Blog http://blog.empireavenue.com/
                                                              Instagram http://blog.instagram.com/
                                                              Perfect Market http://perfectmarket.com/blog
                                                              Likeable Media Blog http://www.likeable.com/blog/
                                                              Brafton Blog http://www.brafton.com/blog
                                                              the “er” blog http://smarterer.com/blog/
                                                              Tippingpoint Labs Blog http://tippingpointlabs.com/blog/
                                                              Spark Boutik http://sparkboutik.com/blog/

                                                              Root System:
                                                              Marketing Sherpa http://www.marketingsherpa.com/
                                                              MarketingProfs http://www.marketingprofs.com/
                                                              Mashable http://mashable.com/
                                                              Venture Beat http://venturebeat.com/
                                                              TechCrunch http://techcrunch.com/
                                                              Read Write Web http://www.readwriteweb.com/
                                                              The Next Web http://thenextweb.com/
                                                              GOOD Magazine http://www.good.is/magazine
                                                              The Blog Tree: New Growth from Eloqua JESS3

                                                              Here's my official badge! A cross between a leaf and a bird. I'm thrilled to pieces and have already added it to my blog sidebar as well as to the Simple Marketing Now website page about the Simple Marketing Blog.

                                                              If you'd like to download or embed The Blog Tree, it's available atIt’s All About Revenue today.


                                                              Enough about me... what's your reaction to The Blog Tree? Do you find it effective for learning about other blog resources? Does it draw you in? 


                                                              Let me know in the comments.



                                                              Friday, September 23, 2011

                                                              Practical Simple Marketing in the News - 9/23/11

                                                              Practical Simple Marketing In the News
                                                              For the week ending 9/23/11, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

                                                                Practical Marketing Advice

                                                                • 4 big blunders on Facebook from AdAge: http://ow.ly/6xJVM #practicalmktr
                                                                • How do you use Facebook to market your brand? Here's an infographic http://ow.ly/6xKUQ #practicalmktr
                                                                • How are you using Google+? Consider it as platform for thought leaders: http://ow.ly/6xLlb #practicalmktr
                                                                • From @AventeTile: Gr8 tips! RT @abebellini: 4 Website Best Practices (& a Tip!) You Can’t Afford to Ignore http://t.co/GARygleJ via @Savvy_B2B #practicalmktr

                                                                  Simple Marketing Inspiration

                                                                    Brands Being Practical With Social Media

                                                                    • I love crowd-sourced concepts. This one funded by US Dept of Defense to crowdsource military tactics http://ow.ly/6tE5K #practicalmktr
                                                                    • FastCo describes 7 reasons for embracing social business with IBM as example http://ow.ly/6xKgq #practicalmktr
                                                                    • The Army;s social media handbook. Updated and with commentary #practicalmktr http://ow.ly/6xRo6
                                                                    Here's a link to previous editions of Practical Simple Marketing In the News.


                                                                    Thank you for reading!

                                                                    If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                                                    Best,
                                                                    C.B.

                                                                    Image credit: “#PracticalMktr” Wordle by CB Whittemore

                                                                    Wednesday, September 21, 2011

                                                                    The Buying Process Starts With ZMOT

                                                                    If you are as intrigued as I am with changing purchase patterns and the role that search plays in the buying process, you will enjoy reading Google's new ebook about  ZMOT, Winning the Zero Moment of Truth.

                                                                    I consider the implications profound and recently wrote about them in Inbound Marketing and ZMOT: Perfect Together?

                                                                    The article includes links to the ebook and related resources.

                                                                    Would you let me know your take on the matter? What have you observed in your own behaviors? What about with your customers? How differently are they behaving?

                                                                    Thanks for reading!

                                                                    Best,

                                                                    C.B.



                                                                    Friday, September 16, 2011

                                                                    Practical Simple Marketing in the News - 9/16/11

                                                                    Practical Simple Marketing In the News
                                                                    These links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News - are coming to you directly from Boston! I'm here for some inbound marketing wisdom and to participate in the Hubspot User Group Summit 2011.

                                                                    Simple & Practical Marketing Data

                                                                    Practical Marketing Advice

                                                                    • From @oneforty: BREAKING: Facebook Announces New Subscribe Button http://bit.ly/pC8CXQ #practicalmktr
                                                                    • From @aventetile Good tips & advice! RT @abebellini: A SEO Plan to Replace Article Spamming http://t.co/UFWspCo via @sejournal #seo #practicalmktr
                                                                    • Summary of latest Twitter, Facebook, Google+ features/updates: http://ow.ly/6qT9j #practicalmktr
                                                                    • Facebook testing auto-grouping friends into smart lists http://ow.ly/6qU7S #practicalmktr
                                                                    • From @aventetile: RT @abebellini ..placing content in directories is effective, building useful communities will become more important #practicalmktr ~ agree
                                                                    • What's your take on Twitter's User Profiles Image Galleries? More relevant if you use Twitter.com http://ow.ly/6tA29 #practicalmktr

                                                                      Simple Marketing Inspiration

                                                                      • How often do you deal with decision fatigue? Tips http://ow.ly/6qU5i #practicalmktr
                                                                      •  Selling how customers want to buy: 5 steps http://ow.ly/6qUcp #practicalmktr
                                                                      • Very cool! In honor of Fair Trade Month [Oct], donate unused Twitter characters to Ben & Jerry's http://ow.ly/6tACX #practicalmktr
                                                                      • 6 major forces R driving change in our world. If you intend to innovate, read about them http://ow.ly/6tAS8 #practicalmktr

                                                                        Brands Being Practical With Social Media

                                                                        • How Naked Pizza uses Twitter: http://ow.ly/6qTxi Genuine #practicalmktr humor!
                                                                        • What brands can learn from Lady Gaga from @deniseleeyohn #practicalmktr http://ow.ly/6qUon
                                                                        • How different social media tools fit into disaster communication plans. From FastCo http://ow.ly/6tzjX #practicalmktr

                                                                        Here's a link to previous editions of Practical Simple Marketing In the News.

                                                                        Thank you for reading!


                                                                        If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

                                                                        Best,

                                                                        C.B.

                                                                        Image credit: “#PracticalMktr” Wordle by CB Whittemore
                                                                        Related Posts Plugin for WordPress, Blogger...