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Friday, September 28, 2012

How To Write Strong Blog Titles

What goes into writing strong blog titles? It's part art, part science. This article offers suggestions on how to write blog titles strong enough to bring you just the right visitors!


I'd love to hear what you think, including what tips you would add to this article.

Thanks for reading!

Best,

C.B.


Tuesday, August 28, 2012

Why Online Conversations Matter

Do check out this article which came out of my presentation at Natural Beauty Summit Americas [NBSA]:


I'd love to hear your thoughts.

Best,

C.B.

Friday, August 10, 2012

Practical Simple Marketing in the News - 8/10/12

Practical Simple Marketing In the News
Happy Weekend! Here, for 8/10/12, are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.


Simple & Practical Marketing Data

  • Data on who influences whom on Facebook. DYK women influence men!! ow.ly/czvsX #practicalmktr
  • Insights on how people use mobile apps: ow.ly/cKqcj i-users = more loyal! #practicalmktr
  • Interesting social media distinction: midsized businesses suffer gap ow.ly/czvyS #practicalmktr

    Practical Marketing Advice

    • Love this advice of public speaking from @Phil_Pond ow.ly/cGB2g #practicalmktr
    • Wise perspective on blogger outreach from @leeodden ow.ly/czvCg #practicalmktr
    • Gr8 #practicalmktr advice: RT @jmctigue: 5 More Ways to Shorten the Sales Cycle With Inbound Marketing - dld.bz/b7stA
    • What's your social media routine? 6 steps from @socialmedia2day ow.ly/czvDR #practicalmktr
    • Be interesting when nurturing leads. #practicalmktr advice fr #CMI: http://ow.ly/cKrx6
    • Don't start campaigns on Friday, and fewer is better ow.ly/cKof2 #practicalmktr
    • Comments? embedding copyright-infinging video not a crime ow.ly/cKqx4 #practicalmktr

      Simple Marketing Inspiration

      • Social media in action: how Met athlete reacts to good/bad via Twitter: ow.ly/cpzGp #practicalmktr
      • Open access to research, true peer review: academic journal pub process evolves ow.ly/cKoUa #practicalmktr
      • R U thinking re: evolution of brand relationships with fans & customers? ow.ly/cKqiR #practicalmktr
      • 4 pillars of successful brand bulding. #practicalmktr goodness fr @hootsuite CEO Holmes ow.ly/cKoCu
      • Social technologies promise value, productivity in orgs [think social business] ow.ly/cKnjP #practicalmktr

        Brands Being Practical With Social Media

        • Using Pinterest for niche marketing: Bloomingdales ow.ly/czv3I #practicalmktr
        • Social media in action with police: ow.ly/czvn9 #practicalmktr
        • Case study: Farmers Insurance helps agents use Facebook for ROI ow.ly/czvqj #practicalmktr
        • How Zappos uses/mines Facebook insights ow.ly/czPOc #practicalmktr
        • TIme Magazine Google+ case study: ow.ly/czvIf #practicalmktr
        • Great story! Nicely done Jack Daniels w yr cease/desist letter ow.ly/czMqf #practicalmktr
        Here's a link to previous editions of Practical Simple Marketing In the News.

        Thank you for reading!

        If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

        Best,
        C.B.

        Friday, July 27, 2012

        Practical Simple Marketing in the News - 7/27/12

        Practical Simple Marketing In the News
        So many great resources to share with you! Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

          Practical Marketing Advice

            Simple Marketing Inspiration

            • Transmedia interview fr Wharton offers perspective on storytelling, IRL + online interaction, #practicalmktr ow.ly/c5D4s
            • Will marketing muck up social media? ow.ly/c5G92 #practicalmktr
            • Want 2B involved in global collaboration: Age of Conversation 4? Sign up: ow.ly/cfv5g I'm in! #practicalmktr
            • Love being inspired by John Cleese on creativity: ow.ly/cfu8k #practicalmktr
            • Combining high brow music talent + web marketing = CDZA Cool! ow.ly/cfuSm #practicalmktr
            • Inspiring excellence from Tom Peters via slide sets ow.ly/cfxip #practicalmktr
            • Ferris Bueller even inspires content marketing wisdom! ow.ly/cfxVs #CMI #practicalmktr
            • Content Curation gives brands helping hand:ow.ly/cpy7a #practicalmktr 

              Brands Being Practical With Social Media

              Here's a link to previous editions of Practical Simple Marketing In the News.

              Thank you for reading!

              If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

              Best,

              C.B.

              Wednesday, July 25, 2012

              Making Meaning via Content Curation

              I became immersed in Content Curation in preparation for Info360 which took place in June. Here are  content curation highlights that resulted from that experience.




              I'd love to hear your reactions.

              How do you curate content? What reactions have you gotten as a result? What advice would you offer?

              Thanks for reading!

              Best,

              C.B.

              Tuesday, July 10, 2012

              Developing Breakthrough Business Marketing Ideas from BRITE '12

              I welcome your reactions to the following article:




              As always, thank you for reading!

              Best,

              C.B.

              Friday, July 6, 2012

              Practical Simple Marketing Highlights - 7/6/12

              Practical Simple Marketing In the News
              Here are the 7/6/12 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

              Have a great weekend!

              Simple & Practical Marketing Data

              • Data & infographic: moms 61% more likely to visit pinterest ow.ly/bDlST #practicalmktr  

                Practical Marketing Advice

                • How's Google+ going for you? vs. Pinterest? ow.ly/bDoq7 #practicalmktr
                • Getting more fr Pinterest than just expensive ideas ow.ly/bDorH #practicalmktr
                • Online marketers & pinterest, includes infographic #practicalmktr ow.ly/bN3s8
                • Do you agree? H2 get more Facebook likes, comments, shares ow.ly/bN4o7 #practicalmktr
                • Guide to using images on Facebook ow.ly/bN4EF #practicalmktr
                • Perhaps contrarian, h2 dump Facebook, keep yr friends, step-by-step #practicalmktr guide ow.ly/bN4ML
                • Have U noticed? marketing content has short shelf life on Facebook http://ow.ly/c12op #practicalmktr 
                • Gr8 checklist fr @soloportfolio 15 content marketing project questions to ask ow.ly/bN5eg #practicalmktr #CMI
                • Fascinating insights re: share economy and Airbnb via @fastco ow.ly/bWUqP #practicalmktr
                • Good reminders for increasing conversions, leads via SEO ow.ly/c122y #practicalmktr

                  Simple Marketing Inspiration

                  •  How Facebook saved us fr Suburbia: #practicalmktr data, insights ow.ly/bDmoj
                  • Stop debating social media; start using it says @garyvee ow.ly/bDn6Q #practicalmktr
                  • 6 actionable #practicalmktr tips to boost brand exposure, awareness: ow.ly/bDisM
                  • Fun! Social Media before Internet: victorians, comic bks, CBs ow.ly/bN1db #practicalmktr
                  • These are truly amazing women changing the world. Thank you! ow.ly/bWTXa #practicalmktr
                  • What does this article re: bridging online, offline inspire? ow.ly/bWU6d #practicalmktr
                  • Here's why vacations matter fr business perspective: http://ow.ly/c2Nil #practicalmktr

                    Brands Being Practical With Social Media

                    • How Oxygenics used Facebook content to increase fan base: #practicalmktr case study http://ow.ly/bDiCu
                    • Using social media to build internal teams: Red Robin ow.ly/bDkiW #practicalmktr
                    • How Xerox integrates Twitter, LinkedIn, Facebook, YouTube selectively ow.ly/bDkDA #practicalmktr
                    • Etsy seeks scale w/o losing aesthetic: ow.ly/bDlOJ #practicalmktr case study
                    • Bishops urged to embrace social media to evangelize effectively bit.ly/buUm0k #practicalmktr
                    • How chuck E. cheese uses social media to engage with diff audiences ow.ly/bDmg9 #practicalmktr
                    • How spirits producer Beam uses digital & social to extend customer experience ow.ly/bDmkW #practicalmktr
                    • Pinterest case study: whole foods #practicalmktr ow.ly/bN3nr
                    • Did U know Caterpillar uses social media to capture customer preferences for products ow.ly/bN4sv #practicalmktr
                    • Stay tuned: disaster relief in social media age, including fr FEMA ow.ly/bN4zl #practicalmktr

                    Here's a link to previous editions of Practical Simple Marketing In the News.

                    Thank you for reading!

                    If you enjoyed this post, consider visiting Content Talks Business Blog!

                    Best,

                    C.B.

                    Image credit: “#PracticalMktr” Wordle by CB Whittemore
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