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Tuesday, July 21, 2009

Simplicity, A Dominant Trend

Primary Complexity originally uploaded by Jeremy Stockwell.
Primary ComplexityYes, I'm biased in favor of simplicity and I love discovering references further supporting my bias. Imagine, then, my delight in finding proof positive that Simplicity Is A Dominant Trend!

Before proof, I need to share with you simple inspiration.

I love Rich Nadworny's post titled The Brilliance of Simplicity. He says: "Simplicity might be the hardest thing in the world to achieve. It’s much easier to take something and make it overly complex.... Our challenge is to make the complex simple."

Charles Mingus further qualifies the value of simplicity is this quote: "Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”

To achieve simplicity, read about There's brilliance in simplicity: the rule of one, two or three.

Check out this SlideShare presentation from Oscar Berg. It visually makes the point in favor of Simplicity.
Then, there's The Frederick News-Post Online, which in its July 6, 2009 editorial titled "Enough, already!" puts the need for simplicity into consumer perspective given the choice fatigue we all face.

I find the ending particularly inspiring...

"Savvy marketing types are signing on to his viewpoint and advising their clients to "end the chaos" by focusing product offerings through "a rigorous editing process." Those same advisers are bringing new titles and new company names to the mix. C.B. Whittemore, Chief Simplifier, Simple Marketing Now LLC, is a case in point.

And one well taken."

Now for the proof about simplicity being a dominant trend: a recent Harvard Business Review article titled "Understanding the Post-Recession Consumer" by Paul Flatters and Michael Willmott [registration or purchase required]. The subtitle states "A new thriftiness and desire for simplicity will combine with pent-up demand to shape buying behavior."

This demand for simplicity is leading to "edited retailing, ... a growing demand for trusted brands and value, an increasing desire for advisors... that can simplify choicemaking, and enthusiasm for less complicated, more user-friendly technologies."

I recommend that you read it.

Excessive consumption is out.

Obfuscation is out.

Simplicity is in.

Are you ready?

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