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Thursday, November 12, 2009

Whittemore On Bizzuka's User Friendly Thinking With Munsell & Chaney

Whittemore on User Friendly ThinkingI had a blast last Friday, November 6, 2009 on User Friendly Thinking BlogTalkRadio with Bizzuka CEO John Munsell and my friend Paul Chaney. The topic was 'flooring' the consumer!

Paul and John promoted the BlogTalkRadio program as follows:

On the Friday, November 6, episode of User Friendly Thinking radio, our guest is C. B. Whittemore, marketing consultant with Simple Marketing Now LLC. We're going to be discussing flooring the consumer. Of course, there is more to the term "flooring" than meets the eye. C.B. was formerly Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber. We will be talking about ways to improve the customer retail experience and about businesses, both digital and brick/mortar, who are passionate about meeting the needs of their consumers and who successfully bridge traditional marketing with social marketing. C. B. is also the editor of Flooring the Consumer, a blog about improving customer experience. Join us Friday, November 6, at noon central for another edition of User Friendly Thinking radio.

After we got through the basics [i.e., my background and Simple Marketing Now] and discussed whether shag carpet was coming back, John asked me to discuss in more detail 'flooring' the consumer and how that notion led to starting Flooring The Consumer, my blog about the retail experience and marketing to women.

From there, we explored my philosophy of 'simple marketing,' bridging new and traditional forms of marketing, how social media aids in improving the customer experience and how offline customer service relates to the online equivalent.

We touched on websites and how to ensure that they look 'alive' - BTW, do check out Bizzuka's recently launched social site for their client Dr. Dale Archer, which we talked about - and the Bathroom Blogfest [lucky Paul and John visited both Flooring The Consumer and Simple Marketing Blog right smack in the middle of all of the Bathroom Blogfest excitement! Can you imagine?]. Finally, we exchanged perspectives on where advertising and marketing are headed.

Here's a link to the full one hour interview: Flooring The Consumer with C.B. Whittemore.

And, here's the lineup for the next few interviews on User Friendly Thinking on BlogTalkRadio:

11/13/09: Melissa Ward, will discuss using Facebook for business @ 1pm EST

11/20/09: Dan Kehrer -

12/4/09: Shannon Lane - travel blogger/writer @cajun_mama on Twitter

12/11/09: Gary Vaynerchuk

I also recommend that you check out past episodes of User Friendly Thinking, all of which include amazing insights from the most User Friendly Thinkers around.

Thank you, John and Paul, for a wonderful and lively opportunity to discuss a subject that I feel so passionately about! And, John, I look forward to meeting you in person soon so we can continue the conversation.

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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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