
Be sure to read through the comments, too, where the discussion continues with comments from Jeanne Bliss, Mike Klassen, Shelley Ryan, Kevin Horne and Harry Hallman...
Do you have tips to add to the list? Ones that you have found particularly effective for being found online and connecting with customers?
What have you found most beneficial when you integrate your online and offline activities?
I'd love to hear your thoughts on the matter.
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Added 4/19/10 pm: Thank you, David S. Finch, for including this article in Weekend Reader: April 18 Edition!
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB