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Thursday, July 29, 2010

Merchandise Your Content Marketing

How To Merchandise Your Content Marketing
How To  Merchandise Your Content Marketing
My latest post on Content Marketing Institute has been published. It's titled "How To Merchandise Your Content Marketing".

Not sure what I'm referring to when I say merchandising?  From Wikipedia, "Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a [retail] consumer."

Pretty relevant to what we do on an ongoing basis, wouldn't you say?

I bet you, too, 'merchandise' your marketing.

Read the post and let me know.

Would you share some of your examples?

Thank you for reading!

Best,
C.B.



P.S.: I would be remiss if I didn't tip my hat to Gary Petersen, who hired me out of Columbia Business School into my 'merchandising' role and has since become not just a wonderful colleague, but also a friend.
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