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Tuesday, November 9, 2010

LinkedIn Content Marketing Podcast - Bernie Borges

LinkedIn Content Marketing Podcast - Bernie Borges
Given my recent immersion in LinkedIn as a result of TalkFloor social media marketing interviews, I jumped at the opportunity to talk LinkedIn with fellow Content Marketing Institute contributor, Bernie Borges, author of the Find and Convert Blog  about inbound marketing strategies.

The resulting 27 minute podcast and summary notes are available by clicking on 8 Content Marketing Tips for LinkedIn - Podcast with Christine Whittemore.

I thoroughly enjoyed comparing notes about LinkedIn with Bernie. Our conversation took place via Skype; we both had one another's LinkedIn profiles on screen to refer to which made for interesting observations!

Bernie's summary notes detail the highlights and serve as a valuable summary of how best to approach LinkedIn with a content marketing perspective.

My favorite points:  paint a clear picture of yourself, tell a story and do profile mining to uncover opportunities to connect.

I encourage you to listen to the podcast, read through the notes and let me know which points you find most interesting.

Thank you, Bernie, for this wonderful opportunity to talk LinkedIn content marketing. I look forward to continuing the content discussion!
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