Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons
Let me know what you think...
Best,
C.B.
Wednesday, January 18, 2012
ZMOT for B2B Marketing is Totally Relevant!
Have you heard yet about ZMOT - aka the 'zero' moment of truth? It affects us from all perspectives... Think how often you go online to find information... Here's perspective on why it affects us and how it affects B2B business.
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB