Practical Simple Marketing in the News - 12/16/11

Here are links and resources shared on Twitter and tagged #practicalmktr for 12/16/11 grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• Fascinating data fr @MarketingProfs re: Fortune 500 adoption of social media ow.ly/7TFEK #practicalmktr
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Practical Marketing Advice

• I live by written ToDo lists, clipboards + favorite pens for productivity ow.ly/7VM7N #practicalmktr
• 7 Biz goals of Content Marketing; go beyond Inbound Marketing fr @juntajoe #CMI ow.ly/7VN3U #practicalmktr
• Leveraging social media for holiday season: 11 ideas fr ClickZ ow.ly/7VNvT #practicalmktr

Simple Marketing Inspiration

• Thinking of failure as success: ow.ly/7TFqy #practicalmktr inspiration!
• Interesting ways startups are using social networking ow.ly/7VMCN #practicalmktr
• Are you struggling with social media? Per MediaPost marketers are: http://ow.ly/80UDW #practicalmktr

Brands Being Practical With Social Media

• Love this success story of social media + traditional PR for @cupcakestop http://ow.ly/80Y3V #practicalmktr
• Creative #practicalmktr approaches to marketing fr Lady Gaga, Vegemite, World's Best Job ow.ly/7TFin via Martin Lindstrom
• Love this #practicalmktr story about dentists using social media, online marketing to get found, connect w cust ow.ly/7Y389

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 12/9/11

Here are the 12/9/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• Do you think social media metrics is key 2012 trend? emarketer: ow.ly/7OakD #practicalmktr
• Harnessing geographic data to close a sale. Key 2012 trend? emarketer: ow.ly/7Oapt #practicalmktr

Practical Marketing Advice

• Have you used any of these ways to engage your Facebook Fan base? ow.ly/7LXxc #practicalmktr
• RT @elaine_fogel: Top 10 Tips for Better Content Marketing j.mp/uQOhaw | CB: #practicalmktr advice
• Navigating influencer relations: 5 suggestions fr @MarketingProfs ow.ly/7OaF4 #practicalmktr
• 12 Marketing Predictions for 2012 fr @MarketingProfs ow.ly/7Obaa #practicalmktr
• Add your tips for social media etiquette for business to Quora discussion with @dougkessler ow.ly/7SuHC #practicalmktr

Simple Marketing Inspiration

• Gr8 advice on how B2B cos can create long term sales engagement with social media http://ow.ly/7SuNP #practicalmktr
• How not to do business or social media. @shelholtz on Apple http://ow.ly/7TEWe #practicalmktr
• Who in addition to @rohnjaymiller & @samfiorella has deleted Klout profile? ow.ly/7Oc2J #practicalmktr
• Klout in the news: ow.ly/7ObM6 Comments are fascinating! #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 12/2/11

For the week ending 12/2/11, here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

• ZMOT perspective on buying washer/dryer ow.ly/7zPCI #practicalmktr

Practical Marketing Advice

• Love these 7 deadly sins of Facebook fan page design ow.ly/7zPFO #practicalmktr
• 4 lovely tricks for building email list: ow.ly/7Jb39 #practicalmktr What wld you add?
• What makes good blog post? music to my ears ow.ly/7zOHZ #practicalmktr #CMI
• Good and bad QR code examples, thanks to @whatsnext via AdAge ow.ly/7Jbav #practicalmktr

Simple Marketing Inspiration

• Personal connections drive social media usage: ow.ly/7zC1w #practicalmktr
• Not that I'm surprised, but world needs more women entrepreneurs than ever ow.ly/7zOBI #practicalmktr
• From @ekaterina top 5 executives on Twitter ow.ly/7zOLd #practicalmktr How it's supposed to be done
• Redefining Public Relations in Social Media Age: ow.ly/7JaPR PRSA needs to speak with @dbreakenridge! #practicalmktr
• Social business has so much potential for positive transformation! ow.ly/7JbAV #practicalmktr
• Amazing? Cane for blind improves social interactions, mobility ow.ly/7LdnQ Reinvents user pain points #practicalmktr

Brands Being Practical With Social Media

• What do U think re: introducing new car via social media game? Ford + Zynga for Escape ow.ly/7zChN #practicalmktr
• Fascinating! NJ Transit starts mobile options with Google ow.ly/7zPv2 #practicalmktr
• Social media and politics. Here, the Republican perspective http://ow.ly/7LXrP #practicalmktr
• WSJ article about Banks going social: http://ow.ly/7LXjU Wldn't it B more social to ditch fees & really listen to customers? #practicalmktr
• Using Twitter to track epidemics ow.ly/7zOUB #practicalmktr [love this]
• And how social media can help track the bad guys ow.ly/7zQ7l #practicalmktr
• So Cool! How social media can help FBI solve crimes ow.ly/7zQ1N #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Simple Marketing Now Update - 11/23/11

Happy almost Thanksgiving to my U.S. based readers! What do you have planned for the holiday? In case you have time for some reading, here are ideas for you based on what I've published on the Simple Marketing Now website.

On Content Talks Business Blog, you'll find several blog articles having to do with 'getting started' a topic I'm getting more and more questions and comments about. If you can remember back to when you were new to blogs and social media, what did you find most helpful for exploring and getting immersed?

• Evaluating Blogs For Business: 10 Tips
• Getting Started With Social Media Marketing
• Getting Started: Social Media, Content Marketing, Nov 2011 Newsletter
• Connecting With Customers and Communities

On Flooring The Consumer Blog, you'll find articles about the retail experience:

• Marketing To Women, The Retail Experience, Manny Llerena and Flooring
• Retail Experience in the News: 11/18/11
• Customers Want Solutions From The Retail Experience
• Retail Experience in the News: 11/11/11

On the Social Flooring Index Blog, the November 2011 update is done. However, there' more relating to flooring and social media!

• Floor Covering News Social Media Guide for Business 2011
• November 2011 Social Flooring Index Update - Press Release
• Conversations: Social Flooring Index November 2011

I welcome your comments and wish you and your family a wonderful Thanksgiving!

Thank you for reading.

Best,

C.B.

Practical Simple Marketing in the News - 11/18/11

Here are the 11/18/11 links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Please note: I won't have a recap for you next Friday. Blame it on Thanksgiving :-). Enjoy and have a Great Thanksgiving for those of you in the U.S.!

Simple & Practical Marketing Data

• In support of ZMOT: social media influences brand reputation. data ow.ly/7ufSk #practicalmktr
• The challenges of using a social network to market. Here moms have limited tolerance ow.ly/7rSGq 

Practical Marketing Advice

• 15 social media marketing, measurement success questions fr ClickZ ow.ly/7rSMn Yr favorite? 
• Ignore Google+ at your own peril ow.ly/7rSSS #practicalmktr
• Have U set up a Google+ page? Reactions? ow.ly/7rT2b #practicalmktr
• Have U started updating yr Co LinkedIn status? Reactions? ow.ly/7uh6y #practicalmktr
• RT @chiefmartec: The Ten Commandments of an Awesome Lead-Generating Website twrt.me/8nyu63 via @KISSmetrics #practicalmktr

Simple Marketing Inspiration

• How does social media training fit into your business model? ow.ly/7rSCV #practicalmktr
• Insightful discussion re: Free/Not Free fr @socialmedia2day w Clay Shirky, IBM/Saul Berman http://ow.ly/7ulzC #practicalmktrs
• RT @samfiorella: I've taken back my Influence. Opted out of Klout. My Story: bit.ly/vSikmV #bizforum #smchat #practicalmktr

Brands Being Practical With Social Media

• FastCo re: Facebook for the Famous gets at soc network terms of service & who owns what http://ow.ly/7uhOS #practicalmktr Rxns?

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Practical Simple Marketing in the News - 11/11/11

I missed last week's summary which means that you have two week's worth of delicious links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News for 11/11/11.

Enjoy!

Simple & Practical Marketing Data

• Data on smartphone usage: now 62% reach of adults 25-24 ow.ly/7k0Tl #practicalmktr
• Social media and TV watching: study shows correlation ow.ly/7k4y1 #practicalmktr
• Infographic: search + social make good team ow.ly/7hKIR More ZMOT support #practicalmktr
• Consumer expectations re: Complaints on Twitter ow.ly/7k3yR #practicalmktr
• Luv this! Football tweets offer insight into harnessing Twitter ow.ly/7k48f #practicalmktr real-time benefits

Practical Marketing Advice

• Here's what will get your facebook page banned. Good #practicalmktr info: ow.ly/7eUD7
• Have you used any of these free Facebook for business apps? ow.ly/7hKB6 Livestream sounds interesting! #practicalmktr
• Fabulous preso: @MarkJohnsonFAIA: Entire list of K&B Apps in this @slideshare presentation ow.ly/7gXgV #kbtribechat
• Selling w social media: attract, retain, convert, measure: ow.ly/7k0KE #practicalmktr via @smexaminer

Simple Marketing Inspiration

• Intense social media customer service wisdom fr @frankeliason http://ow.ly/7k4OD #practicalmktr
• Fascinating take on telling stories: fear photos ow.ly/7eUuM #practicalmktr
• Interesting perspectives on NYT, value of a like, the App paradox, differnt approaches to mktng movies ow.ly/7iXPD #practicalmktr
• How social filter makes ad campaign mentality obsolete ow.ly/7k43L #practicalmktr
• How not to make social media a waste of time ow.ly/7k4hN #practicalmktr

Brands and Products Being Practical With Social Media

• KFC Twitter account has fun with @NYTChicken aka Sexy Chicken ow.ly/76i7o #practicalmktr
• Disney Interactive VP speaks re future of #Mobile Advertising. Gr8 Interview bit.ly/v6b9T1 #practicalmktr via @samfiorella:
• Starwood, L'Oreal leverage social media for customer service, brand loyalty ow.ly/7k4dU #practicalmktr
• How philanthropists can make use of social media: ow.ly/76ief #practicalmktr
• Social business and banking: transforming banking with social media http://ow.ly/7k6Gs #practicalmktr
• Were you aware? 8 web shows bigger than you think ow.ly/7g5ua #practicalmktr
• How much warthog food have you sold? when brands as publishers go wrong ow.ly/7g5Br #practicalmktr
• Using Twitter to sell ice cream treats ow.ly/7eUHB #retailexp #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.


Thank you for reading!


If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Image credit: “#PracticalMktr” Wordle by CB Whittemore

Simple Marketing Now Update - 11/9/11

It's true! I've been terribly delinquent... Blame it on the freak 16 inches of snow during Halloween weekend which led to no power/Internet for a few days. And the intensity of Bathroom Blogfest 2012...

In any case, I need to update you on blogging goings on and Simple Marketing Now. Note that I am gradually shifting publication of major articles onto the Simple Marketing Now website. [In fact, you'll notice that, in addition to Content Talks Business blog articles, the Social Flooring Index and Flooring The Consumer articles I describe below all appear on SimpleMarketingNow.com.] I would love for you to follow me there when you are ready.

I mentioned Bathroom Blogfest 2012. Did you follow all of the activity? Here is the link to the final Bathroom Blogfest 2012 recap:  ~ 45 fantastic blog articles published. I hope you get to check them out if you haven't already.

In big news, I have updated the Social Flooring Index [last update was in April 2011]. One more article analyzing conversations will be ready tomorrow or so. In the meantime, check out the following:

• Social Flooring Index: Flooring Blogs November 2011
• Networked Blogs: Social Flooring Index November 2011
• Geography: Social Flooring Index November 2011

On the Content Talks Business Blog [I invite you to subscribe!], I've recently published the following articles you might be interested in:

• Sharing Online Marketing Advice with Columbia Business School
• How To Use LinkedIn: Backing Up Contacts
• Online Marketing Advice: How Not To Build Trust
• Bathroom Blogfest Twitter Chat: #kbtribechat
• Switch, Climbing Out, Social Media and Change: Bathroom Blogfest 2011

On Flooring The Consumer, the latest articles include:

• Hospitality, Trust and the Retail Experience
• Wow Your Customers, Starting with The Zappos Retail Experience
• Disney Times Square Retail Experience Reflects Modern Brand

That should definitely keep you busy!

As always, I welcome your feedback.