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Tuesday, June 30, 2009

Links of Note: Marketing Wisdom & Best-Kept Secrets

frozen light in a snow weekend, MANZANEDA
originally uploaded by Paulo Brandão.

I love coming across marketing resources filled with nuggets of practical wisdom and best-kept secrets that help us become smarter and better at what we do.

From Anita Campbell, Publisher of Small Business Trends, comes a gem of a resource:
Best-Kept Marketing Secrets where 100 Experts Dish With Their Marketing Tips by Readers of Small Business Trends, 2008. The listing of contributors reads like a who's who in marketing today and they address topics ranging from relationship marketing, marketing strategy, selling, communicating and messaging, online marketing to social media.

In her overview letter, Anita notes three themes:

+ "Simple and inexpensive tools are more popular than complex or pricey approaches."

+ "Authenticity, friendliness and relationships matter."

+ "Creative online marketing plays a key role."

I suggest you print out the entire 33 page document, highlight what resonates and then refer back to it on a regular basis.

Interestingly, there's now an editor's picks version of the document as announced earlier in June 2009...

Another invaluable resource is Marketing Sherpa's Marketing Wisdom for 2009 [available free] which includes 47 pages of real life lessons and stories broken down into 16 categories: email, web 2.0, search marketing, mobile marketing, landing page and website design, top tests, business-t0-business, lead generation, direct mail, customer service, metrics, advertising, business-t0-consumer, office politics, public relations and video. The letter from the editor highlights three trends: email is not dead; build social networks; and search engine optimization.

The third resource I recommend is Four Steps to Marketing Smarter (and for Less) in Today's Economy by Kimberly Smith. Yes, it's premium content on MarketingProfs, but it's filled with intense wisdom from the likes of Tim Berry, Seth Godin, David Meerman Scott, Bryan Eisenberg and Jonathan Salem Baskin!

Here are the four steps:
1. Get back to basics
2. Let the data be your light
3. Take the high road
4. Go social.

Now, go read the rest of the article.

What other sources of valuable marketing wisdom and best-kept secrets have you come across?


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