Practical Social Media Perspective
If you haven't had a chance to review Valeria Maltoni's Marketing 2010, I suggest you do. The thesis for her ebook is "Social media becomes operational." It includes perspectives from Jason Baer, Olivier Blanchard, Danny Brown, Mark Earls, Rachel Happe, Gavin Heaton, Jackie Huba, Jonathan MacDonald, Amber Naslund, and Shannon Paul.
Joe Pulizzi offers 100 Social Media & Content marketing Predictions for 2010 - which do you find most inspiring?
I love the idea of bagging resolutions and asking customer focused questions instead: Replace those resolutions with questions. Would you add other questions?
Lee Aase is as practical as marketers come. You may remember him from Mayo Clinic's Lee Aase: Simple Marketing In Action. Well, definitely take a look through his 35 Social Media Theses. They will definitely get you thinking about how to apply social media to your marketing.
Now, I do appreciate that Scaling Social Media in 10 Steps mentions the important role that "simplify" has to offer. At the same time, I love how methodical Gahlord Dewald's approach is to making social media practical.
What do you think?
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