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Tuesday, February 23, 2010

Social Media: Fad or Revolution?

SocialnomicsI believe in the Social Media Revolution. If you have any doubts, I recommend that you watch the video below titled "Social Media Revolution" created by the author of Socialnomics: How social media transforms the way we live and do business, Erik Qualman.

I mention the video for two reasons.

1. We tried to show it during our Surfaces 2010 Marketing In A Recession 101 workshop on 2/1/10. Unfortunately, we lost the connection early on and had to keep moving with our presentation.

2. The data is intensely compelling.

Erik Qualman published Social Media Revolution on 8/11/2009. Keep that in mind when you read through the statistics from the video and watch the video.

Note the change in technology adoption rates. [BTW, Facebook is now up to over 400 million users.]

Think how these tools democratize access to information, enhance communication, facilitate interaction, and support education. [Read through the comments to Statistics Show Social Media Is Bigger Than You Think and you'll witness some of this in action.]

Here is the video: Social Media Revolution: Is social media a fad?
[Subscribers, click on this link to view Social Media Revolution: Is social media a fad? directly on YouTube.]

[Note: There's also a short 2.35 minute version of Social Media Revolution.]


You might want to check out Socialnomics - Social Media Blog and its page full of all kinds of videos and interviews.

Now, how might you be part of the Social Media Revolution?

Added 3/30/2010
Social Media ROI: Socialnomics
[In case you can't play the video, here is the YouTube link to Social Media ROI: Socialnomics.]


Added 5/12/10
Social Media 2 Refresh issued on 5/5/10 with updated statistics.
[Here is the link to YouTube for Social Media 2 Refresh.
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