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Thursday, March 18, 2010

BRITE '10: Will You Be There?

BRITEBRITE '10 is right around the corner: March 31–April 1 in NYC at Columbia University. Will you be there?

I will and I can't wait. I consider BRITE thought-provoking and particularly relevant given its intense focus on branding, innovation and technology. As with my Columbia Business School experience, BRITE recharges me intellectually and offers a one-of-a-kind strategic opportunity to observe and appreciate the changing technology landscape and how it relates to marketing.

In fact, the first iteration of BRITE back in 2006 is what set me onto the digital and social media marketing path with Flooring The Consumer...

Getting back to BRITE '10, here's what you can expect in the words of David Rogers, Host of the BRITE conference and Executive Director of Columbia Business School's Center on Global Brand Leadership [NB: David has a book forthcoming and will share highlights about it]:

The BRITE ’10 conference, hosted by Columbia Business School’s Center on Global Brand Leadership, will bring together over 300 leaders and entrepreneurs from business, technology, and new media to discuss topics such as: leadership & innovation, marketing in digital media, emerging technology, and the future of media.

Speakers include: Vivian Schiller (CEO, National Public Radio), Jeff Jarvis (author, What Would Google Do?), Robin Chase (Founder, Zipcar), Devo Springsteen (Grammy-award-winning songwriter/producer of Kanye West), and Thomas Gensemer (co-founder, Blue State Digital, creators of the network).

In addition, BRITE '10 will feature a tech demo as one of our breakout sessions on Day 2 of the conference featuring: AnyClip, 5min, Alitora Systems, Kaltura, and Sense Networks.

Some additional details:

* The Early Bird deadline has been extended to Monday, March 22nd.
* Take advantage of a special 25% discount code: "britefan"
* Non-profits tickets are just $300 (minus the discount that's = $225)

You can find the full agenda at:

To follow the event on Twitter, use #brite10.

Please let me know if you have any questions. Let me know, too, if you plan on attending BRITE '10!

Previous posts about BRITE:
Jeff Jarvis Discusses Customers in a Googly World
Steve Rubel on Digital Trends
Innovating During Downturns & Surviving the Worst
Links of Note: BRITE '09 Conference
Fall BRITE '08
Social Media, The Elections & Lessons For Marketing - Part 3
The BRITE '08 Conference
BRITE '08 - Univision & Maryam Banikarim
BRITE '08: Nickelodeon's Pamela Kaufman on Brand Building


  1. Hi Christine,

    Thanks for the update on BRITE '10. I attended BRITE '08 and the speaker lineup was fantastic! I most enjoyed hearing from Stephen Voltz from, also known as the creator of the Diet Coke and Mentos experiment video. It was after hearing him speak I quickly realized how important viral marketing had become. This year’s agenda looks great so far and I hope to see you there.


  2. Thanks for the kudos, CB!

    We look forward to seeing you and your readers at BRITE '10.

    Matthew Quint
    Center on Global Brand Leadership
    Columbia Business School
    Host of the BRITE conference

  3. Devon,

    I remember hearing Stephen Voltz! His was one of several fascinating sessions at BRITE 08.

    I'm really looking forward to seeing you at BRITE 10 and comparing notes. How fun!


  4. Matt, I am ready to be recharged via BRITE 10! See you then,

  5. Simple marketing-It will be an interesting topic to be learn about.
    Good job......

  6. MLM, I'm planning on going through my notes this weekend so I can start sharing some of the sessions. Thanks for the reminder! Thank you, too, for your comment.



Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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