Simple Marketing Blog: Practical Simple Marketing In The News 8/31/10

Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

I'm particularly pleased to be building a reference source for examples of companies, brands and industry segments successfully integrating social media marketing tools into their overall business strategy.

If you come across other examples and articles worth sharing, please do let me know.

If you are interesting in the retail experience, I've been doing something similar on Flooring The Consumer with Retail Experience links #retailexp and the response has been encouraging.

Here goes...

Simple & Practical Marketing Data

Interesting social networking data re: men v women based on ComScore data http://bit.ly/aqEFN7 #practicalmktr
Lots good data re: women in social media & gender divide of influence on Twitter fr @briansolis http://bit.ly/8ZXOpn #practicalmktr
50 surprising facts/figures abt social media:FB,Twitter,LinkedIn,YouTube, Blogging http://bit.ly/9DrgEh #practicalmktr
What makes social media trustworthy fr emarketer http://bit.ly/dDeYH Particularly helpful: what inspires trust #practicalmktr
Gd call to reality: Fact-most people have never heard of location-based apps http://bit.ly/cHhiYn #practicalmktr

Practical Marketing Advice

Content-related:

3 Steps to engage customers via content curation from @marketingprofs http://bit.ly/d2rsxT #practicalmktr
Wise: social media is about content not platforms http://bit.ly/b9eWg1 #practicalmktr
10 lovely ideas for repurposing content: http://bit.ly/a1yymV #practicalmktr
How to use content marketing to build trust http://bit.ly/dhY53d #cmi #practicalmktr
An outlook a simplifier loves: "simple ingredients, messaging win consumers" http://bit.ly/aUcDil. Simple not easy, tho #practicalmktr
A rigorous case study on thoughtprocess for creating effective online conversion fr SEMoz http://bit.ly/ca3Bh4 #practicalmktr
5 strategies for a captivating social media conversation http://bit.ly/9a5U5P #practicalmktr
5 secrets of highly effective twitter users http://bit.ly/duTUMr #practicalmktr
5 ways to turn helpfulness into marketing greatness fr @jaybaer http://bit.ly/dmQxh9 inspiring #practicalmktr

Policies/Guidelines:

How to help employees talk about your brand online fr. Mashable http://bit.ly/dj4Jll #practicalmktr
7 steps to nailing the perfect social media guidelines http://bit.ly/aITZZR #practicalmktr
Twitter Adopts Deceased Policy http://bit.ly/8Z7iuv - definitely #practicalmktr perspective
What makes a social media manager superhero? here are 9 traits http://bit.ly/cWDaui #practicalmktr

Strategy & Advice:

RT @CASUDI: RT@MackCollier 5 questions 2 tell if yr brand strategy is ready 4 social media http://ow.ly/2msho //extremely valid post~must read
Looking to get your hispanic content strategy on target? check out #CMI http://bit.ly/9eQ5g6 #practicalmktr
WSJ's guide to Online Marketing Tools w/wise quote fr @MarketingProfs http://bit.ly/dfuWCo #practicalmktr
The ultimate #practicalmktr challenge: h2 keep up with social trends? http://bit.ly/c7xinc What works best for you?

Simple Marketing Inspiration

Conversations in a social world even on airplanes http://nyti.ms/aE1P1q #practicalmktr ideas
A really good read about farmers and other local craftspeople using social media http://bit.ly/9CWDk7 #practicalmktr
RT @berniebay: Check out how #chiropractors are using social media marketing to build their practice! http://ht.ly/2ukco #practicalmktr
RT @MarketingProfs: Latest on MarketingProfs DailyFix: If bus travel can B reinvented so can other biz http://bit.ly/cODiCW #practicalmktr
Even houses of worship are using Twitter, Facebook to connect http://bit.ly/cVMcin #practicalmktr
Ideas from nonprofit organizations using social media to raise funds http://bit.ly/bDSlHs #practicalmktr
10 strategies for promoting hotels on social media channels http://bit.ly/9I1EgC lots good #practicalmktr ideas!
Business Schools are getting in on social media http://bit.ly/aiYORu #practicalmktr
Go find 1 hour to listen to Sheena Iyengar fr@Columbia_Biz talk about Power of Choice http://bit.ly/d8SRFw #practicalmktr
The Wisdom of CK Prahalad from the inspiring @SusanAbbott http://bit.ly/dkCayn #practicalmktr
Great examples and advice for using customer voice in cross-channel marketing http://bit.ly/9TWYy2 #practicalmktr #retailexp

Brands Being Practical With Social Media

Imagine the power of constraints on yr biz. How LEGO revived its brand http://bit.ly/ap50gX #practicalmktr
Fascinating glimpse into how Roger Smith hotel uses social media to engage with visitors http://bit.ly/ciqnE2 #practicalmktr
A marketing product success story: the vuvuzela "novelty, simplicity and local ingenuity" http://bit.ly/9bTGlX #practicalmktr
How 5 historic figures might have used social media http://bit.ly/cn7GEb #practicalmktr :-)
Fantastic! H2 hail a London cabbie using @tweetalondoncab http://bit.ly/cspCyi #practicalmktr
Harnessing the communication power of new media from the Red Cross after Haiti http://bit.ly/aeYRcP #practicalmktr
Amazing Facebook case study "Officer Ludwig" http://bit.ly/9QSGhu #practicalmktr
Don Draper inspires career tips http://bit.ly/a2uNs5 #practicalmktr - @SusanAbbott FYI
5 Social Media learnings inspired by 'Jersey Shore' http://bit.ly/bCOQ9R #practicalmktr
Solid #practicalmktr advice from Graco on how to use social media during a product recall http://bit.ly/b5Vd7r
Evenflo taps into breastfeeding social passion http://bit.ly/9sNF8w Wish this had been around 9 years ago #practicalmktr
Inspiring: The Plastiki Project - cross-platform social media with a purpose http://bit.ly/cnIn53 #practicalmktr
Analyzing the Plastiki Project: using social tools to build global audience http://bit.ly/9tNU4E Fascinating #practicalmktr
Delta monitors Twitter to address customer complaints http://bit.ly/cEcoH4 #practicalmktr
Congrats to @RobertBanks on being included in Mashable's how 12 CEOs & Founders use web video http://bit.ly/acBdyY #practicalmktr - BuildDirect