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Thursday, August 26, 2010

Reinventing Bus Travel on MarketingProfs Daily Fix

Have you read my latest post on the MarketingProfs Daily Fix Blog?  It's titled Reinventing Bus Travel: Clean, Convenient & Connected.

Before you go and poo-poo the notion of bus travel, I strongly encourage you to consider the reinvented express travel experience that the likes of Vamoose, BoltBus and MegaBus offer.

They have successfully transformed the downscale bus vibe into a vibrant, clean, convenient and connected experience sought after by connected professionals.

Whether you yourself choose to experience this reinvented bus travel or not, it offers lessons for reinventing other businesses.

I'd love to hear your take on the subject.

By the way, there's a certain irony to my sharing this post with you today as I'm headed down to DC via -you guessed it!- bus.  More specifically, BoltBus.

Thanks for reading!

Best,
C.B.

P.S.: For even more extremely reinvented bus travel, read “Straddling” bus–a cheaper, greener and faster alternative to commute from China.
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