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Tuesday, February 15, 2011

Press Release: Coverings 11 - Practical Marketing & Business Survival Highlighted

For Immediate Release: January 14, 2011

Practical Marketing & Business Survival  Guide To Be Highlighted at Coverings 11
Whittemore Offers Digital Marketing Tips To Connect With Customers

Kinnelon, NJ – Christine B. Whittemore, chief simplifier of Simple Marketing Now LLC, will offer practical marketing and business survival guidance during two educational sessions at Coverings 2011, the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone. It takes place March 14 through 17, 2011 at the Sands Convention Center in Las Vegas, NV. The sessions will offer attendees digital marketing tips to connect with customers.

“Coverings attendees realize that, given the digital age, the marketplace has changed and business success requires new approaches for connecting with customers”, says Whittemore. ”These two education sessions will offer guidance on how best to use the marketing tools available to build trust with customers offline and online.”

The first session, entitled Practical Marketing for Small Businesses: Improving Your Digital Visibility takes place on Wednesday, March 16, 2011 from 9:15-10:15am. It is described as follows:

Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge, though, for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, creating content that addresses your customers’ needs, and consistently making use of that content across all of your customer touch points.

The second session, entitled Connecting with Customers Online & Offline: Business Survival Guide takes place on Thursday, March 17, 2011 from 8:30-10:30am. Whittemore joins Paul Friederichsen, from Brand Biz, Inc., for this session. It is described as follows:

The challenge for many small businesses is connecting with customers, particularly the right customers. We can no longer wait for customers to come to us. Instead, we must figure out how to connect with them online and offline and invite them into our space to complete the sales process. That connection process requires that a business have the basics/fundamentals taken care of.

Coverings educational sessions are available to attendees free of charge. For information about Coverings 2011, visit

For information about Simple Marketing Now, visit Or, simply contact Whittemore at

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About Simple Marketing Now LLC
Simple Marketing Now, a marketing communications consultancy, helps organizations integrate social media and content marketing with traditional marketing to better connect with customers and improve business profitability.

Simple Marketing Now issues the Social Flooring Index - - which monitors the social state of the Flooring Industry and Flooring The Consumer – – about marketing to women and the retail experience.

For more information, visit

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