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Thursday, February 17, 2011

Managing Your Reputation in a Social World: MarketingProfs Online Seminar

Managing Your Reputation in a Social World: MarketingProfs Online Seminar
I've been working feverishly these past few weeks preparing my inaugural MarketingProfs online seminar. It's titled "Managing Your Reputation in a Social World" and is now listed on the MarketingProfs website. Pretty exciting stuff!

This online seminar takes place March 10th, 2011 from 12 noon EST to 1:30pm.

The description for Managing Your Reputation in a Social World reads as follows:

"Businesses must take social interactions seriously because:

+ 70 to 90% of people start the purchase process at a search engine window
+ If a business can't be found online, it doesn't exist
+ Whether or not a company participates in digital conversations about its brand, business, or category, the conversations will take place

Many companies fear interacting with their customers digitally because of the social media horror stories they've heard. And, yet, when companies don't engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them, and develop long-term relationships. There's more to be gained from participating—and actively managing one's social reputation—than not. By participating in digital conversations, businesses have a chance to guide the interaction, share perspective, and more importantly, learn and obtain unique insights that can only improve a company's competitiveness!

This seminar will examine the good and the bad, contrast customer and business perspectives, highlight best practices and strategies for managing your reputation in a social world, and offer guidelines on how to make the most out of conversations with customers."

Managing Your Reputation in a Social World continues the conversation started last year during Social Media Club North Jersey: Customer Feedback in a Social World.

I invite you to attend the seminar. It's free for MarketingProfs PRO members or $129 for non members. [Personally, I recommend that you become a PRO member if you aren't already. I have been a member since 2004 and can't imagine life without MarketingProfs.]

If you know of anyone who might benefit from this online seminar, I'd appreciate your help in getting the word out.  The content is relevant to anyone new to social media, in need of a back-to-basics refresher, or looking to transition digital social efforts from product promotion to customer connection.

For more information, click on Managing Your Reputation in a Social World.

I hope to 'see' you on March 10th.

In the meantime, what are your thoughts about managing your reputation in a social world?



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