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Wednesday, May 4, 2011

How To Manage Your Online Reputation

How To Manage Your Online Reputation by CB Whittemore
Just in time for my New Jersey Chapter of the American Marketing Association presentation on Managing Your Reputation in a Social World, here are my suggestions on how to manage your online reputation in a post written for the Content Marketing Institute.

It's titled 6 Ways to Manage Your Online Reputation and starts out as follows:

"Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers."

In the post, I encourage readers to use themselves as an example as they go about exploring how to manage their reputation online. I know of no better way to validate, test, probe and understand the results that I find. In so doing, the insights have more meaning. I can intuitively interpret what I see and extrapolate the process for my company or brand.

These are the recommendations that I've included in 6 Ways to Manage Your Online Reputation:
  • Monitor Your Google Search Results
  • Develop Digital Profiles
  • Listen Intensely
  • Set Expectations
  • Evaluate Your Website
  • Plan For the Worst
Each section includes details, tips and examples to help make each way to manage your online reputation more relevant to you and your business.

I'd love to  hear your reactions and experiences. What would you add to the list? What have you found valuable in managing your online reputation?

Let me know here or please comment on my original post, 6 Ways to Manage Your Online Reputation.


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