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Wednesday, June 1, 2011

Unhappy Customers, Lead Generation, Guy Winch, MarketingProfs B2B Forum 2011

Unhappy Customers, Lead Generation, Guy Winch, MarketingProfs B2B Forum 2011
Imagine my delight when I discovered that Guy Winch, author of The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance Self-Esteem, would be a keynote speaker at the MarketingProfs B2B Forum 2011 in Boston, June 14-15.

You see, I did a blog interview with Guy on Flooring The Consumer in a post titled Guy Winch: How To Complain & Get Results - The Squeaky Wheel.

That post forms the basis for my recent MarketingProfs article titled How an Unhappy Customer Can (Paradoxically) Help Your Business.

Intriguing, don't you think? And very relevant, too. I'm looking forward to hearing Guy and meeting him in person.

Christine B. Whittemore: How an Unhappy Customer Can (Paradoxically) Help Your Business
As you may know, I'll be presenting with Kipp Bodnar from Hubspot about How to Generate More Leads With Social Media. It's been intense preparing [especially given a hard drive crash that wiped out one brilliant version of my presentation], but I'm looking forward to generating discussion about a topic that perplexes many savvy marketers and business people.

I am eternally grateful to several wonderful friends - Bill Buyok, Pam Kozelka, Valerie Fritz, Mike Klassen and Michael Cohn - who shared with me their lead generation experiences.

If you haven't yet registered, you can do so by clicking on this link which will take you to the MProfs B2B Forum 2011 site with details on speakers and topics.  When you register, be sure to enter discount code SPEAK100 to save $100 on the registration fee.

While you are at MProfs B2B Forum, plan on attending a live #Blogchat with Mack Collier. Here are details: Live #Blogchat is Coming to the Marketing Profs B2B Forum!

And, if you can't make it in person, don't fear! There's a virtual option!

Click on this link for more information from Ann Handley, MarketingProfs Chief Content Officer. [Try the SPEAK100 discount code; it should work.]

I'll definitely share with you what I learn about Unhappy Customers, Lead Generation, Guy Winch all at the MarketingProfs B2B Forum 2011 and would love to include your perspectives.

Any chance you'll come?

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