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Wednesday, September 21, 2011

The Buying Process Starts With ZMOT

If you are as intrigued as I am with changing purchase patterns and the role that search plays in the buying process, you will enjoy reading Google's new ebook about  ZMOT, Winning the Zero Moment of Truth.

I consider the implications profound and recently wrote about them in Inbound Marketing and ZMOT: Perfect Together?

The article includes links to the ebook and related resources.

Would you let me know your take on the matter? What have you observed in your own behaviors? What about with your customers? How differently are they behaving?

Thanks for reading!

Best,

C.B.



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