Leave it to Diva Marketing's Toby Bloomberg to deliver on the ultimate social media marketing experiment: an insightful business book written on Twitter, 140 characters at a time. She has just published it: Social Media Marketing GPS, A Guide to Social Media, 1 Tweet at a Time and I urge you to read it, savor it and learn from it.Social Media Marketing GPS Background
The book is based on interviews that Toby conducted last summer 2009 via Twitter with 40 prominent marketers from Canada, England, India and the United States on specific topics relating to "how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships."I'm particularly honored that she invited me to participate [check out Chapter 3 about listening]. I found the experience unlike any other Twitter interaction; it was intense and required deep focus. It was also exhilarating and I felt renewed appreciation for brevity and concise thinking.
Click here to download the 91 page eBook Social Media Marketing GPS. Toby has organized each chapter into a 'tweet intro' followed by the relevant Twitter interview[s], a review of key concepts and suggestions on how to continue the conversation.
The chapters and their contributors are as follow:
Table of Contents
Foreward: Shel Israel
Introduction: Toby Bloomberg
Chapter 1: Why Social Media?
Interviews with Paul Chaney, Ann Handley
Chapter 2: The New
Interviews with Geoff Livingston, Marc Meyer
Chapter 3: Social Media Research: The 1st Listening
Interviews with C.B. Whittemore, Joel Rubinson
Chapter 4: Social Media Ethics
Interviews with Wayne Hurlbert, Mack Collier
Chapter 5: Strategy First
Interviews with BL Ochman, Rajesh Lalwani
Chapter 6: Tactics Second: Blogs, Twitter, Social Networks, Podcasts, Vlogs, RSS, Widgets
Interviews with Julie Squires, Yvonne DiVita, Connie Reece, AV Flox, Nancy White, Neville Hobson, Jim Turner, Roxanne Darling, Bill Flitter, Nick Burcher, Marianne Richmond
Chapter 7: Social Media & Branding
Interviews with Dana VanDen Heuvel, Beth Harte
Chapter 8: Blogger Relations
Interviews with Susan Getgood, Elisa Camahort
Chapter 9: Sponsored Conversations
Interviews with Scott Monty, Melanie Notkin
Chapter 10: Metrics That Make Sense
Interviews with Peter Kim, Kate Niederhoffer
Chapter 11: Solving Business Challenges
Interviews with Lionel Menchaca, Frank Eliason, Donna Lynes Miller, John Maley
Chapter 12: Relationships 1st, 2nd & Last
Interviews with Tim Jackson, Liz Strauss, Lucretia M Pruitt, Kimberly Coleman
After Foreward: David Meerman Scott
Don't wait! Download your own copy of the book and please let everyone else you know about this must-read guide titled "Social Media Marketing GPS"!
Thank you, Toby, and Congratulations!
CB - Thanks for the shout out and kind words about Social Media Marketing GPS. I believe one of the reasons the book will stand the test of time, no matter the next shiny toy, is we wrote it from a strategic view not tactical. Your case study, in 140 character thoughts, was not only smart .. but fun! Isn't that the best way to learn ~ from smart, fun people?
ReplyDeleteToby, you are right on all counts and Social Media Marketing GPS captures that and more. Thanks for taking on these marvelous projects and so generously involving us. Definitely fun! Best, CB
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