I hope you find these resources as exciting as I do. John Cleese on creativity is a gem and I loved the "Outside In" article from Wharton. Pretty cool, too, the growing list of brands and industries successfully experimenting with social media marketing.
If you are interesting in the consumer retail experience, I've been doing something similar on Flooring The Consumer with Retail Experience links #retailexp.
Simple & Practical Marketing Data
- Surprising stats about social media usage: Gray Wave goes social http://bit.ly/cXIhjN #practicalmktr
- 5 social media trends to watch right now http://bit.ly/dnz4Gx #practicalmktr
- Unbelievably delicious: 50 most stunning examples of data visualization & infographics http://bit.ly/cVNKXh #practicalmktr
- Not sure that I'm ready for social search. http://ow.ly/2GDqD Are you? #practicalmktr
- Older adults enthusiastically embracing social media! Pew Research Report http://bit.ly/aikjXN #practicalmktr
- More than half of web users will read blogs in 2010 http://bit.ly/cNqb5u #practicalmktr
Practical Marketing Advice
Community Relations
- From the amazing @jasonfalls "the problem w/empowering the customer" http://bit.ly/cRbIcf Check out comments, too. #practicalmktr
- Gr8 advice: smart companies don't ignore brand mentions on social networks http://bit.ly/dsz5DJ fr @MarketingProfs #practicalmktr
- Valuable reminders: 6 ways to lose customers, credibility & friends on social media http://bit.ly/a5cjxa #practicalmktr
- Wise advice: 8 strategies to help newspapers thrive http://bit.ly/b1JZB8 #practicalmktr
- RT @arikhanson: This is beautiful... RT @prtini: The 5 Cs of better blogger outreach: http://ow.ly/2FL98 #practicalmktr
- 3 Key Strategies/3 Crucial Insights 2 growing business on social web fr @LizStrauss http://bit.ly/9jjMzl #practicalmktr
- 5 compelling reasons why yr socmed strategy isn't really a social media strategy fr @nealschaffer http://bit.ly/dlC5dg #practicalmktr
Content-Related Advice
- RT @Patsiblogsquad: 5 keys to editing your blog writing: http://bit.ly/bRLOrs CB: well said! #practicalmktr
- RT @juntajoe: Great reminder fr @JeremyVictor 2 start w/Relevant, before Remarkable content http://bit.ly/aVBJaP CB: succint #practicalmktr
- ClickZ's marvelous 10 guidelines for creating great social media content http://bit.ly/axuFvt #practicalmktr
- Don't forget PR to tell yr story: 15 types of stories for free publicity fr @elenaverlee http://bit.ly/9sEH1C #practicalmktr
- Not tb missed tips fr @marketingprofs: 3 not-so-obvious things your blog needs http://bit.ly/a4hUrE and a gem to read! #practicalmktr
Employee-Related Advice
- Transform Maslow Pyramid into Employee Pyramid & save yr company! Chip Conley shares his story| Fast Co http://bit.ly/biR9Hs #practicalmktr
- Investing in having happy employees benefits business! http://ow.ly/2GVaM #practicalmktr
- Wonderful advice from @OutspokenMedia on how to calm employees into social media http://bit.ly/dsumNK #practicalmktr
Practical Examples & How Tos
- Hotel marketers and social media: do your research first http://bit.ly/bsZfsC #practicalmktr
- RT @mikesansone: Storefronts as Conversation Stations - Make it Count http://bit.ly/cMusKN CB: brilliant #practicalmktr & #retailexp! Nice
- Really cool article about landing a no.1 album on itunes via socmed http://bit.ly/bw0oSL #dofunstuff #practicalmktr
- Interesting: home textile manufacturers testing social media http://bit.ly/8YdTWk #practicalmktr
- What knockoffs can teach companies about chinese markets http://bit.ly/cfTH05 #practicalmktr
- RT @AnneDGallaher: Libraries increasingly turning 2 social media 2 promote their services... http://ow.ly/2BE9o RT @royjwells #practicalmktr
- Bldng trust online via ecommerce - site reviews & 4 tips http://bit.ly/9m6Hs9 #practicalmktr
- Using Twitter for a product launch http://bit.ly/cOhrBx Have you tried any of these ideas? #practicalmktr
- Inspiring: social networks for cancer patients and families offer hope, inspiration, etc. http://bit.ly/9W9Bc3 #practicalmktr
- What do you think of this experiment? University declares week w/o social media http://n.pr/9sSy4f #practicalmktr
- Insights on 5 winning social media campaigns to learn from via Mashable http://bit.ly/aq9qL4 #practicalmktr
Simple Marketing Inspiration
- Achieving simplicity in measurement http://bit.ly/9C6CnS Love this discussion of complexity vs. simplicity #practicalmktr
- Pushing edge of film: YouTube/Ridley Scott project, Life in a Day, is "historic global film experiment" http://bit.ly/91PbD9 #practicalmktr
- Topic near/dear to my heart: nurturing creativity http://ow.ly/2Aj0E #practicalmktr
- John Cleese on creativity: cr8 'tortoise enclosure' regularly http://bit.ly/ccvQLm - beneficial for biz & mktng strategy #practicalmktr
- Quality vs. quantity in social media marketing: what matters more? http://bit.ly/dhF5HO #practicalmktr
- Journalism & blogger collaboration? Have U heard of TBD.com? In http://bit.ly/9RGP1G #practicalmktr
- Does yr Business share? fr @MitchJoel Is Social Media Right for every Business? http://bit.ly/9rTRsv #practicalmktr via @swoodruff
- Leadership inspiration from Chilean Miners: http://bit.ly/dzTLRH fr @scotteblin #practicalmktr
- 10 reasons to love mobile social media fr @dberkowitz http://bit.ly/d0Q8vo #practicalmktr [note 2 self: nd 2 ck out catpaint]
- Love this: bloggers carry growing fashion industry influence http://bit.ly/a0WGxt #practicalmktr #retailexp
- Must read from Wharton: 'Outside In' strategy puts your customers ahead of your capabilities http://bit.ly/crIluf #practicalmktr
- Wonderful insights on Richard Branson [definitely an outside in biz thinker] from @MarketingProfs http://bit.ly/cTUOTN #practicalmktr
Brands Being Practical With Social Media
- RT @LarryTolpin: Social Media Skiing: Vail Combines Facebook, Gowalla, Nike+ 4 Better Experience http://tinyurl.com/3yppyo7 #practicalmktr
- Skype launches @skype4business http://bit.ly/9T97eM #practicalmktr
- Have you heard of the Benjamin Moore Experts Exchange Facebook app? http://bit.ly/bgO9eF #practicalmktr
- How 5 brands are using Foursquare http://bit.ly/ajc4iE [note: none are retailers] #practicalmktr
- How 12 biz solved prob & generated results using social media http://bit.ly/b0XLTy fr @ConversationAge #practicalmktr
- What's yr take on TwitterFashionweek site http://fashionweek.twitter.com/ ? For b/ground: http://bit.ly/b3F7U3 #practicalmktr
- What a fabulous social media marketing success story fr @lionbrandyarn via @JasonFalls http://bit.ly/bfSbas #practicalmktr
- Intense @Ramon_Deleon Twitter axn in: http://slidesha.re/b5sE4t & Tulsa sm info fr @partyaficionado Listen, interact, B real #practicalmktr
- Charlene Li cites Best Buy as example of company thoughtfully using social media http://bit.ly/9Hdlwr #practicalmktr
- This shld be interesting to monitor: Betsey Johnson debuts Facebook Places campaign http://bit.ly/9NdleP #retailexp #practicalmktr
- Fascinating blow-by-blow report on Home Depot v. Jetblue engaging customers on FB http://bit.ly/anFufx #practicalmktr
- Brilliant perspective on how @OscarPRGirl engages via Twitter for Oscar de la Renta. http://bit.ly/brS9wb #practicalmktr
- Marvelous descptn of 5 lessons marketers can learn from Mr. Rogers by @Sam_Ford http://bit.ly/bZpaJz #practicalmktr
- How restaurants use Twitter including Chipotle! http://bit.ly/a0ZTBT #retailexp #practicalmktr
- Brilliant use of user-generated content to strengthen Disney brand and magic http://bit.ly/a3Zpqf #practicalmktr
- Check out @MissMisc post on Boutique Point G & how they they used social media to build their biz. http://bit.ly/a0Ysif #practicalmktr
- How Golfsmith measures social ROI/hard, soft impact http://bit.ly/a9Ecc2 #practicalmktr
Which articles did you find most interesting?
Here's a link to previous issues of Practical Simple Marketing In the News.
Thank you for reading!
Best,
C.B.
Image credit: “#PracticalMktr” Wordle by CB Whittemore
Great post with lots of worthwhile tidbits to help nudge me along where I need to improve and confirm some things are being done right.
ReplyDeleteHere's what I liked:
Liked knowing that blog readership is continuing to grow and has broad usage.
Tell your story for better PR.
Get some SM guidelines for your company.
Good info on social media trends and SM Search.
Here's what left me empty:
Simplicity in measuring marketing success. I'm all for; but, didn't seem to provide a clear method.
Love the way you are incorporating your valuable twitter discussions into a blog post! Thanks.
Thank you so much.You did very nice job and exploring your blog gives you update knowledge of different things keep the good work on.
ReplyDeleteBill,
ReplyDeleteThanks for the feedback and for diving into so many of these links!
Funny your comment about the simplicity in measuring link which generated an intense exchange on Twitter around whether the author's premise was sincere or posturing. I fixated on the simplicity vs. complexity angle, but you're right method is lacking.
You're an awesome contributor to these conversations. Thank you!
CB
learningquranonline, thanks for taking the time to share your comment. Did you find any specific links helpful to you?
ReplyDeleteBest,
CB