During both presentations, I had a blast! I love to discuss practical marketing approaches with small business owners and managers. Inevitably, the audience brings up success stories and interesting ideas to share with one another. I was rewarded with terrific questions and lengthy, involved conversations afterwards.
I'm particularly grateful to Bill Buyok from Avente Tile [check out the Avente Tile Talk Blog] who graciously welcomed regular conversations about his business and how he uses social media. Bill contributed valuable perspectives during both sessions.
For those of you interested in improving your digital visibility, here is a recording of my session, Practical Marketing - Digital Visibility for Small Businesses [note: this is a 60min session]:
While you listen, you can also follow along with the slide presentation which includes reference to some of the research questions we asked in anticipation of our Surfaces 2011 presentation:
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
What have you found particularly valuable for improving your digital visibility? Which tools have you had the most success with? How are you using them to connect with customers? Which tools do you consider less valuable for your marketplace? I'd love to hear.
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Photo Credit: Thank you, Josh @Coverings, for capturing me in action and sharing the photo on Twitter!