Visit Simple Marketing Now!

If you'd like to read our blog content in real time, visit Simple Marketing Now directly and consider subscribing to Content Talks Business.

Thursday, April 2, 2009

Christine B. Whittemore Presentation History

Shure SM58 MicrophoneThis post provides backup for the background information I share on Simple Marketing Now LLC in the About Us section: a history of presentations I've shared. You see, I regularly speak about the Retail Experience and Marketing To Women. Although I've started to address marketing with social media as a standalone topic, I consider it part of the consumer experience and introduced it as such in my 2009 Surfaces seminar.

Here follow details of the formal presentations I have conducted. As new opportunities come up, I will add them to this post.

My audiences consist of industry leaders, professionals, manufacturers, retailers and retail salespeople, designers, builders, marketers and managers from the home furnishings industry [residential upholstered furniture, floor covering] and other industries. I've addressed groups ranging in number from 5 to 500, and I enjoy sharing my passion for these topics...

Presentations Christine B. Whittemore has given


2011 Presentations


10/25/11 - Columbia Business School and Social Media, Uris Hall, Columbia University, NYC

7/20/11 - Social Media Series at the Kinnelon Public Library: Facebook and Twitter, Kinnelon, NJ

7/13/11 - Social Media Series at the Kinnelon Public Library: Blogging and LinkedIn, Kinnelon, NJ

7/6/11 - Social Media Series at the Kinnelon Public Library: Overview, Kinnelon, NJ

6/14/11 - MarketingProfs B2B Forum 2011, Boston, MA: Generating Lower Cost Leads With Social Media

6/4/11 - National Tile Contractor's Association Annual Meeting, Crossville, TN: The Web is Your Best Marketing Tool and moderated NTCA Five-Star Contractor Marketing Forum panel discussion

5/10/11 - New Jersey Chapter of the American Marketing Association, Whippany, NJ: 'How To Manage Your Company’s Reputation in a Social World'

4/4/11 - New York Law School, half day lecture series conference entitled “Advertising & Media Law ‘Spring Rush’: Are YOU In?”, New York, NY

3/28/11 - FCA Network Annual Convention, Chicago, IL: Reaching Women Customers and Social Media 101

3/17/11 - Coverings 2011, Las Vegas, NV: Connecting with Customers Online & Offline: Business Survival Guide
3/16/11 - Coverings 2011, Las Vegas, NV: Practical Marketing for Small Businesses: Improving Your Digital Visibility
[Note: For release about Coverings 2011 presentations, see Practical Marketing & Business Survival guide to be Highlighted at Coverings 11]

3/10/11 - MarketingProfs online seminar: Managing Your Reputation in a Social World

1/26/11 - Surfaces 2011, Las Vegas, NV: Marketing to the Ultimate Power Consumer: WOMEN
1/25/11 - Surfaces 2011, Las Vegas, NV: Social Media 101
1/24/11 - Surfaces 2011, Las Vegas, NV: The Basics of Competitive Marketing
[Note: For release about Surfaces 2011 presentations, see Whittemore Surfaces 2011 Sessions Focus on Connecting with Customers]

2010 Presentations


9/11/10 - Canada Nufloors Group, Kelowna, BC: "Retail Hospitality or Customer Service Before, During and After the Sale"

5/25/10 - Social Media Club North Jersey, Secaucus, NJ: "I love you. I hate you. Customer Feedback in a Social World"

5/12/10 - Right Management, Parsippany, NJ: "Simplifying Social Media. For Research, Connection & Differentiation"

4/30/10 - Coverings 2010, Orlando, FL: "Marketing In a Recession 101"

4/28/10 - The Luxury Marketing Council Orlando, Orlando, FL: "Flooring The Consumer: Developing Community & Delivering Wow!"

2/2/10 - Surfaces 2010, Las Vegas, NV: "Social Media 101"

2/1/10 - Surfaces 2010, Las Vegas, NV: "Marketing In a Recession 101"

1/23/10 - Big Bog's Flooring Outlet Annual Convention, Chattanooga, TN: "Flooring The Consumer: In-Store and Online"

2009 Presentations


7/14/09 - Right Management, Parsippany, NJ: Practical Social Media Knowledge

4/17/09 - ExecuNet Meeting, Parsippany, NJ: see "Blogs are now mainstream media."

3/27/09 - ExecuNet Meeting, Westchester, NY: A Social Media Primer

2/4/09 - Surfaces 09, Las Vegas, NV: Your Customer's Experience - What Is It Costing You? and announced in this press release: Wear-Dated® Surfaces 2009 Seminar Asks Retailers "Your Customer’s Experience: How Much Is It Costing You?”

2008 Presentations


11/19/08 - Jack Laurie Floors, Fort Wayne, IN: Color Me Beautiful, Let Color Be Your Guide to Sales Success.

11/12 & 13/08 - The WSFCA monthly dinner meetings in Seattle, WA and Spokane, WA, How To Improve Your Retail Shopping Experience announced in Wear-Dated® Presents Seminar for Washington State FCA and promoted in WSFCA's Newsletter.

11/11/08 - Associated, Seattle WA: Color Me Beautiful, Let Color Be Your Guide to Sales Success.

9/17/08 - Atlanta Flooring Design Center, Suwanee, GA, What Your Register Tape Doesn't Tell You and announced in Wear-Dated® Presents Seminar at Atlanta Flooring Design Center.

7/30/08 - Avalon Carpet Tile and Flooring, Cherry Hill, NJ: What Women Want... Women Get.

7/22/08 - Carpet One Floor & Home, Summer Convention Education Day, Nashville, TN: Color Me Beautiful, Let Color Be Your Guide to Sales Success and announced in Wear-Dated® Adds Color to Carpet One Convention.

2/1/08 - Surfaces 08: What Your Register Tape Doesn't Tell You and announced in Wear-Dated® Seminar Focuses on “What Your Register Tape Doesn’t Tell You.”

2007 Presentations


4/24/07: Carpet Exchange, Denver Colorado: Trading Up With Carpet, Truly A New Luxury Good and Wear-Dated Fiber Fundamentals [3 sessions of each].

3/7/07: Flooring America/Flooring Canada Winter Convention Retail Sales Professional Education Day in Anaheim, CA: What Women Want... Women Get. Announced in Wear-Dated® Seminar Focuses on Engaging Women Consumers.

2/10/07: Mohawk ColorCenter Convention, Nashville, TN: Why Amazing Shopping Experiences Matter

2/9/07: Surfaces 07, Las Vegas, NV: Why Amazing Shopping Experiences Matter. Announced in Wear-Dated® Seminar to Discuss "Why Amazing Shopping Experiences Matter"

2/7/07: Carpeteria, Las Vegas, NV: Why Amazing Shopping Experiences Matter

7/24/07: Avalon Carpet Tile and Flooring, Cherry Hill, NJ: What Is Blue? color presentation.

2006 Presentations


8/17/06 - FloorExpo Annual Meeting, Denver, CO, Aug. 17: Marketing to Women – It’s a Business Thing.”

7/11/06 - Advance Carpet One sales meeting, St. Louis, MO: “What Woman Want… Women Get."

5/11/06 - Rufus Ashby Flooring America, Tampa FL, “Marketing to Women – It’s a Business Thing.”

5/11/06 - The Mercedes Design Center, Tampa FL , in conjunction with Mohawk, Marketing to Women – It’s a Business Thing.”

3/9/06 - Flooring America Winter Convention, Anaheim, CA, March 9 [2 sessions]: “What Woman Want… Women Get and described in Wear-Dated® & Flooring America / Flooring Canada Convention Seminar Focuses on Engaging Women Consumers.

2/22/06 - Carpet One Winter Convention, Anaheim, CA, [2 sessions]: “What Woman Want… Women Get" and described in Wear-Dated® and Carpet One Convention Seminar Focuses on Engaging Women Consumers.

1/31/06 - Surfaces 2006, Las Vegas, NV: “Appealing to Different Consumer Segments by Creating Amazing Buying Experiences,” a three hour workshop described in Wear-Dated® Workshop Focuses on "Amazing Buying Experiences" During Surfaces 2006.


2005 Presentations


Nov., 2005 - Wear-Dated National Sales Meeting, Pensacola, FL: “Trading Up – Carpet, Truly a New Luxury Good” and “Marketing to Women – It’s a Business Thing” - multiple sessions.

Oct., 2005 - The L&L Company Annual Wear-Dated Conference, Annapolis, MD: “Trading Up – Carpet, Truly a New Luxury Good.”

Sept., 2005 -Worldwide Wholesale Annual Sales Meeting, Princeton, NJ: “Marketing to Women – It’s a Business Thing.”

Sept., 2005 - Shaw/Wear-Dated Eastern Region Sales Meeting, Atlantic City, NJ: “Marketing to Women – It’s a Business Thing.”

Aug., 2005 - Georgia Carpet Industries, Kennesaw, GA: Marketing to Women – It’s a Business Thing.”

Aug., 2005 - Carpets of Dalton, Dalton, GA: Marketing to Women – It’s a Business Thing.”

Aug., 2005 - Beckler’s Carpet, Dalton, GA: Marketing to Women – It’s a Business Thing.”

June 2005 - Wayne Wiles Floor Coverings, Wear-Dated Sales Meeting, Fort Myers, FL: Marketing to Women – It’s a Business Thing.”

June 2005 - Design Center Solutions East Coast Conference, Miami, FL: Marketing to Women – It’s a Business Thing.”

June 2005 - Einstein-Moomjy Annual Sales Meeting, Saddlebrook, NJ: Marketing to Women – It’s a Business Thing.”

Jan., 2005 - Mohawk, ColorCenter Convention, Nashville, TN: Marketing to Women – It’s a Business Thing.”

2004 Presentations


Dec., 2004 - Mohawk Floorscapes Convention, San Francisco, CA: Marketing to women/Its'a Business Thing.

Feb. 2004 - Wear-Dated Upholstery Fabrics yearly summit for key furniture retailers, manufacturers and fabric mills about the importance of change in the residential upholstery marketplace, Phoenix, AZ: "Expert to Expert: How to Make the Best Better/What Does It Take to Satisfy Today and Tomorrow's Consumer?" keynote address and presentation with Michael Payne.

Feb. 2004 -Surfaces 2004, Las Vegas, NV: participated in CRI panel discussion about consumer trends, consisting of individual presentation about consumer trends information [purchasing habits, marketing to women, product and color trends] and then Q&A.


2003 Presentation


Jan. 2003 - Wear-Dated Upholstery Fabrics yearly industry summit, Kaua'i, HI: "Expert to Expert: Romancing The Consumer" keynote presentation.

2002 Presentation


Jan. 2002 - Wear-Dated Upholstery Fabrics yearly industry summit, Puerto Vallarta, MX: "Make It Yours" keynote presentation.

2001 Presentation


Jan. 2001 - Wear-Dated Upholstery Fabrics yearly industry summit, Paradise Island, Bahamas: "Simply The Best" keynote presentation.

2000 Presentation


Jan. 2000 - Wear-Dated Upholstery Fabrics yearly industry summit, Syndey, Australia: "Walk In Her Shoes" keynote address and presentation with JC Penney's Robert S. Price and Kathy Wall [formerly with Klaussner].

1999 Presentation


Jan. 1999 - Wear-Dated Upholstery Fabrics yearly industry summit, Maui, HI: "The 85% Solution" keynote address and presentation with La-Z-Boy's John Case and Domain's Judy George.

1998 Presentation


Jan. 1998 - Wear-Dated Upholstery Fabrics yearly industry summit, Oahu, HI: "The Future's So Bright" keynote address.

---

Would you like to have Christine B. Whittemore speak at your event? Click on this link to contact her.


Image credit: Shure SM58 Microphone originally uploaded by Gudmundsson.
Related Posts Plugin for WordPress, Blogger...