Christine B. Whittemore Presentation History

This post provides backup for the background information I share on Simple Marketing Now LLC in the About Us section: a history of presentations I've shared. You see, I regularly speak about the Retail Experience and Marketing To Women. Although I've started to address marketing with social media as a standalone topic, I consider it part of the consumer experience and introduced it as such in my 2009 Surfaces seminar.

Here follow details of the formal presentations I have conducted. As new opportunities come up, I will add them to this post.

My audiences consist of industry leaders, professionals, manufacturers, retailers and retail salespeople, designers, builders, marketers and managers from the home furnishings industry [residential upholstered furniture, floor covering] and other industries. I've addressed groups ranging in number from 5 to 500, and I enjoy sharing my passion for these topics...

Presentations Christine B. Whittemore has given

2011 Presentations

10/25/11 - Columbia Business School and Social Media, Uris Hall, Columbia University, NYC

7/20/11 - Social Media Series at the Kinnelon Public Library: Facebook and Twitter, Kinnelon, NJ

7/13/11 - Social Media Series at the Kinnelon Public Library: Blogging and LinkedIn, Kinnelon, NJ

7/6/11 - Social Media Series at the Kinnelon Public Library: Overview, Kinnelon, NJ

6/14/11 - MarketingProfs B2B Forum 2011, Boston, MA: Generating Lower Cost Leads With Social Media

6/4/11 - National Tile Contractor's Association Annual Meeting, Crossville, TN: The Web is Your Best Marketing Tool and moderated NTCA Five-Star Contractor Marketing Forum panel discussion

5/10/11 - New Jersey Chapter of the American Marketing Association, Whippany, NJ: 'How To Manage Your Company’s Reputation in a Social World'

4/4/11 - New York Law School, half day lecture series conference entitled “Advertising & Media Law ‘Spring Rush’: Are YOU In?”, New York, NY

3/28/11 - FCA Network Annual Convention, Chicago, IL: Reaching Women Customers and Social Media 101

3/17/11 - Coverings 2011, Las Vegas, NV: Connecting with Customers Online & Offline: Business Survival Guide
3/16/11 - Coverings 2011, Las Vegas, NV: Practical Marketing for Small Businesses: Improving Your Digital Visibility
[Note: For release about Coverings 2011 presentations, see Practical Marketing & Business Survival guide to be Highlighted at Coverings 11]

3/10/11 - MarketingProfs online seminar: Managing Your Reputation in a Social World

1/26/11 - Surfaces 2011, Las Vegas, NV: Marketing to the Ultimate Power Consumer: WOMEN
1/25/11 - Surfaces 2011, Las Vegas, NV: Social Media 101
1/24/11 - Surfaces 2011, Las Vegas, NV: The Basics of Competitive Marketing
[Note: For release about Surfaces 2011 presentations, see Whittemore Surfaces 2011 Sessions Focus on Connecting with Customers]

2010 Presentations

9/11/10 - Canada Nufloors Group, Kelowna, BC: "Retail Hospitality or Customer Service Before, During and After the Sale"

5/25/10 - Social Media Club North Jersey, Secaucus, NJ: "I love you. I hate you. Customer Feedback in a Social World"

5/12/10 - Right Management, Parsippany, NJ: "Simplifying Social Media. For Research, Connection & Differentiation"

4/30/10 - Coverings 2010, Orlando, FL: "Marketing In a Recession 101"

4/28/10 - The Luxury Marketing Council Orlando, Orlando, FL: "Flooring The Consumer: Developing Community & Delivering Wow!"

2/2/10 - Surfaces 2010, Las Vegas, NV: "Social Media 101"

2/1/10 - Surfaces 2010, Las Vegas, NV: "Marketing In a Recession 101"

1/23/10 - Big Bog's Flooring Outlet Annual Convention, Chattanooga, TN: "Flooring The Consumer: In-Store and Online"

2009 Presentations

7/14/09 - Right Management, Parsippany, NJ: Practical Social Media Knowledge

4/17/09 - ExecuNet Meeting, Parsippany, NJ: see "Blogs are now mainstream media."

3/27/09 - ExecuNet Meeting, Westchester, NY: A Social Media Primer

2/4/09 - Surfaces 09, Las Vegas, NV: Your Customer's Experience - What Is It Costing You? and announced in this press release: Wear-Dated® Surfaces 2009 Seminar Asks Retailers "Your Customer’s Experience: How Much Is It Costing You?”

2008 Presentations

11/19/08 - Jack Laurie Floors, Fort Wayne, IN: Color Me Beautiful, Let Color Be Your Guide to Sales Success.

11/12 & 13/08 - The WSFCA monthly dinner meetings in Seattle, WA and Spokane, WA, How To Improve Your Retail Shopping Experience announced in Wear-Dated® Presents Seminar for Washington State FCA and promoted in WSFCA's Newsletter.

11/11/08 - Associated, Seattle WA: Color Me Beautiful, Let Color Be Your Guide to Sales Success.

9/17/08 - Atlanta Flooring Design Center, Suwanee, GA, What Your Register Tape Doesn't Tell You and announced in Wear-Dated® Presents Seminar at Atlanta Flooring Design Center.

7/30/08 - Avalon Carpet Tile and Flooring, Cherry Hill, NJ: What Women Want... Women Get.

7/22/08 - Carpet One Floor & Home, Summer Convention Education Day, Nashville, TN: Color Me Beautiful, Let Color Be Your Guide to Sales Success and announced in Wear-Dated® Adds Color to Carpet One Convention.

2/1/08 - Surfaces 08: What Your Register Tape Doesn't Tell You and announced in Wear-Dated® Seminar Focuses on “What Your Register Tape Doesn’t Tell You.”

2007 Presentations

4/24/07: Carpet Exchange, Denver Colorado: Trading Up With Carpet, Truly A New Luxury Good and Wear-Dated Fiber Fundamentals [3 sessions of each].

3/7/07: Flooring America/Flooring Canada Winter Convention Retail Sales Professional Education Day in Anaheim, CA: What Women Want... Women Get. Announced in Wear-Dated® Seminar Focuses on Engaging Women Consumers.

2/10/07: Mohawk ColorCenter Convention, Nashville, TN: Why Amazing Shopping Experiences Matter

2/9/07: Surfaces 07, Las Vegas, NV: Why Amazing Shopping Experiences Matter. Announced in Wear-Dated® Seminar to Discuss "Why Amazing Shopping Experiences Matter"

2/7/07: Carpeteria, Las Vegas, NV: Why Amazing Shopping Experiences Matter

7/24/07: Avalon Carpet Tile and Flooring, Cherry Hill, NJ: What Is Blue? color presentation.

2006 Presentations

8/17/06 - FloorExpo Annual Meeting, Denver, CO, Aug. 17: “Marketing to Women – It’s a Business Thing.”

7/11/06 - Advance Carpet One sales meeting, St. Louis, MO: “What Woman Want… Women Get."

5/11/06 - Rufus Ashby Flooring America, Tampa FL, “Marketing to Women – It’s a Business Thing.”

5/11/06 - The Mercedes Design Center, Tampa FL , in conjunction with Mohawk, “Marketing to Women – It’s a Business Thing.”

3/9/06 - Flooring America Winter Convention, Anaheim, CA, March 9 [2 sessions]: “What Woman Want… Women Get and described in Wear-Dated® & Flooring America / Flooring Canada Convention Seminar Focuses on Engaging Women Consumers.

2/22/06 - Carpet One Winter Convention, Anaheim, CA, [2 sessions]: “What Woman Want… Women Get" and described in Wear-Dated® and Carpet One Convention Seminar Focuses on Engaging Women Consumers.

1/31/06 - Surfaces 2006, Las Vegas, NV: “Appealing to Different Consumer Segments by Creating Amazing Buying Experiences,” a three hour workshop described in Wear-Dated® Workshop Focuses on "Amazing Buying Experiences" During Surfaces 2006.

2005 Presentations

Nov., 2005 - Wear-Dated National Sales Meeting, Pensacola, FL: “Trading Up – Carpet, Truly a New Luxury Good” and “Marketing to Women – It’s a Business Thing” - multiple sessions.

Oct., 2005 - The L&L Company Annual Wear-Dated Conference, Annapolis, MD: “Trading Up – Carpet, Truly a New Luxury Good.”

Sept., 2005 -Worldwide Wholesale Annual Sales Meeting, Princeton, NJ: “Marketing to Women – It’s a Business Thing.”

Sept., 2005 - Shaw/Wear-Dated Eastern Region Sales Meeting, Atlantic City, NJ: “Marketing to Women – It’s a Business Thing.”

Aug., 2005 - Georgia Carpet Industries, Kennesaw, GA: “Marketing to Women – It’s a Business Thing.”

Aug., 2005 - Carpets of Dalton, Dalton, GA: “Marketing to Women – It’s a Business Thing.”

Aug., 2005 - Beckler’s Carpet, Dalton, GA: “Marketing to Women – It’s a Business Thing.”

June 2005 - Wayne Wiles Floor Coverings, Wear-Dated Sales Meeting, Fort Myers, FL: “Marketing to Women – It’s a Business Thing.”

June 2005 - Design Center Solutions East Coast Conference, Miami, FL: “Marketing to Women – It’s a Business Thing.”

June 2005 - Einstein-Moomjy Annual Sales Meeting, Saddlebrook, NJ: “Marketing to Women – It’s a Business Thing.”

Jan., 2005 - Mohawk, ColorCenter Convention, Nashville, TN: “Marketing to Women – It’s a Business Thing.”

2004 Presentations

Dec., 2004 - Mohawk Floorscapes Convention, San Francisco, CA: Marketing to women/Its'a Business Thing.

Feb. 2004 - Wear-Dated Upholstery Fabrics yearly summit for key furniture retailers, manufacturers and fabric mills about the importance of change in the residential upholstery marketplace, Phoenix, AZ: "Expert to Expert: How to Make the Best Better/What Does It Take to Satisfy Today and Tomorrow's Consumer?" keynote address and presentation with Michael Payne.

Feb. 2004 -Surfaces 2004, Las Vegas, NV: participated in CRI panel discussion about consumer trends, consisting of individual presentation about consumer trends information [purchasing habits, marketing to women, product and color trends] and then Q&A.

2003 Presentation

Jan. 2003 - Wear-Dated Upholstery Fabrics yearly industry summit, Kaua'i, HI: "Expert to Expert: Romancing The Consumer" keynote presentation.

2002 Presentation

Jan. 2002 - Wear-Dated Upholstery Fabrics yearly industry summit, Puerto Vallarta, MX: "Make It Yours" keynote presentation.

2001 Presentation

Jan. 2001 - Wear-Dated Upholstery Fabrics yearly industry summit, Paradise Island, Bahamas: "Simply The Best" keynote presentation.

2000 Presentation

Jan. 2000 - Wear-Dated Upholstery Fabrics yearly industry summit, Syndey, Australia: "Walk In Her Shoes" keynote address and presentation with JC Penney's Robert S. Price and Kathy Wall [formerly with Klaussner].

1999 Presentation

Jan. 1999 - Wear-Dated Upholstery Fabrics yearly industry summit, Maui, HI: "The 85% Solution" keynote address and presentation with La-Z-Boy's John Case and Domain's Judy George.

1998 Presentation

Jan. 1998 - Wear-Dated Upholstery Fabrics yearly industry summit, Oahu, HI: "The Future's So Bright" keynote address.

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Would you like to have Christine B. Whittemore speak at your event? Click on this link to contact her.


Image credit: Shure SM58 Microphone originally uploaded by Gudmundsson.